Colour Scheme

Black is used at the bottom of the page, this

signifies that the man on the bottom is the ‘bad

guy’ also because he is dressed in black this

acknowledges that. Orange and white are used

at the top of the page to show that the three

people at the top are the ‘good guys’.

Position Of Text And Images

The images of the three main characters that

everyone knows are at the top because people

will recognize them and know what the film is.

Underneath there is a character they will not

have seen before, making them want to find

out who he is.

The text is positioned at the bottom so that it

catches your eye.

Film Title Design

The film tile design is bold and it looks like the

title of a sci-fi film because that’s the genre of

the film. A space has been left between the

words ‘Star’ and ‘Trek’ so that it takes up the

same amount of space as ‘Into Darkness’ does.

The letters of ‘Star Trek’ are thinner than the

letters in ‘Into Darkness’.

Institutional Information

The institutional information at the bottom of

the poster shows the date of release in a bolder

text. It also has the Paramount Pictures logo,

showing that it is a Paramount film. In a finer

text it also gives information such as the main

cast and the production crew. It also tells you

when it will be released and that it will be out

in both 2 and 3D.

Application Of Guttenberg Principle

The way the images are positioned on the page

are neat and conformed.

The way the coat flows outwards forms a

leading line, this means that due to the leading

lines and the fact he is in the middle he catches

your eye before the three people at the top

even though they are bigger.

Use Of Iconography

Iconography can be seen in this image by the

use of the three main iconic characters at the

top and through seeing that this film is a

remake of the original ‘Wrath Of Khan’ and

recognizing that that’s who the fourth person

is.