Colour Scheme

The colours used on this poster are black, white and

navy blue of the suit. This signifies the simplicity of

the film. There have been many other James Bond

films and the simplicity just shows that it’s no

different from the others, the basic concept is the

same. The gold of the image of the gun stands out

on the black background. The black and white

contrast makes the image stand out.

Position Of Text And Images

The main image is that of James Bond, he is

positioned in the middle of the poster with a

view of London in the background. He is in the

middle because it shows that the film is about

him.

The text is positioned at the bottom so that it

catches your eye.

Film Title Design

The design of the film title is that it’s

capitalized, it is written in a bold white text.

The lines of the letters are very straight, there’s

no curvature and it’s bold. Underneath the

main title, there is the image of the 007 gun

that has been incorporated into the actual 007.

This gives it more of an impact as a film title

overall.

Institutional Information

The institutional information at the bottom of

the poster shows the date of release in a bolder

text. It also has the MGM, Columbia Pictures

and Sony logos, showing that it is a film

produced by those three companies. In a finer

text it also gives information such as the main

cast and the production crew. It also tells you

that it is based on the book by Ian Fleming.

Application Of Guttenberg Principle.

The main image takes place in the centre of the

poster. The arms act as leading lines and lead

your eyes straight to the gun; the gun is in the

middle of the page which also makes it easier

to be the first thing you see, no matter where

on the page you look you can still see it. The

London background is also placed where it will

always be in view.

Use Of Iconography

Iconography in the poster takes place with the

use of the 007 logo and gun underneath the

film title. It is placed there so that the audience

automatically recognizes the film. The

character of James Bond can also be an

example of Iconography because everyone

recognizes the character.