SHAHNA PINNOCK

Ancillaries

Double Page Spread

If we were to put our double page spread in women's magazines such as Now, Look or Closer we would get 2 sides of a A4 piece of paper which would make an A3.

With some double page spreads one side has an article explaining a topic while the other side has a picture.

As our documentary will be on either Channel 4 or BBC3 we will need bright images, a large picture of food and our logo.

There must be no offensive language or images as anyone can pick up the magazine even though the target audience is people who are 18 and upwards.

Examples of Double Page Spreads(NME)

Large quote which draws the attention of the reader and also substitutes as the heading.

The costume of the celebrity contrasts the colour of the article

4 brief paragraphs on the subject.

Recognition of the journalist who wrote the article

Subheading is easy to read and highlights important things such as Lily Allen.

Vibe Magazine

Name of the magazine

Unlike Lily Allen’s spread there are many images and one large one making it more eye catching. One is in colour.

There are several paragraphs as it is an interview however this may get boring for the reader.

Long quote.

Recognition of photographer and journalist. Also subheading is short and straight to the point.

Food Magazine

Name of magazine in large font

2 large images relating to the topic

Subheading is short and clear

Small subheading explaining pictures

3 simple and short paragraphs.

Vibe Magazine

Quote as the subheading

Long paragraphs as it is a description and interview

Large picture with a contrasting background to make the writing seem less.

Photos of musician in his place of work creating realism

Logo of the magazine

Large letter to show where reader should start reading

Differences and Similarities

There are many similarities and differences in the examples of double page spreads I have used

Some use several images while others use one.

Some have longer paragraphs as they contain short interviews.

Double Page Spreads for a TV Show

The colours are eye catching

The logo of the channel it will be shown on and the time is clear and simple.

Names of those in the programme which is a comedy and their target audience will recognise some.

There is no name, subheading or a heading which can confuse the reader.

Conventions of a double page spread

Usually have large images which takes up a page and is relevant to the topic.

a heading.A sentence to tell us what the article is about. Sometimes the first letter of the sentence is big to

show the reader where to start reading. Quotes They usually have sub headings and a written article

in columns. The journalists name is written usually at the bottom

of the page and sometimes at the top.Smaller images also relating to topic

Appealing to Target Audience

Our target audience is people from the age of 16 and onwards.

Mostly women but we will design our double page spread for men too.

We will have a small written description of our documentary and several images to appeal to our audience.

Putting our double page spreads in magazines like Now, Closer and (Men’s Weekly or Fitness) allows us to reach a wide audience and these magazines have health sections.

What has inspired me from double page spreads

I have been inspired by many of the pictures which are large and draw attention to the subject.

I also like the journalist or designer recognition

The organisation of information is good as it is short, easy to find and does not reveal too much information.

Newspaper I want to advertise inI have done research and considered

putting my documentary in newspapers like The Sun which target both male and female and cost less than 50p.

I have decided to advertise my documentary in the Metro, my reasons for choosing this one is because of their target audience which is similar to mine, it is free so everyone is able to get one and also their advertisements contain TV shows from a variety of Channels.

Adverts

This was taken from the metro and is an advert for a phone but the layout is similar to that of a TV show.

Name

Image

Logo

I like this section in the Metro as it informs the audience of what is on show that week. This is another reason why I would like to use the Metro for our ancillaries

Channel of our documentary.

Cost and Size of adverts

There is a process of making a newspaper so advertising costs quite a bit of money.

Newspapers generally generate 70%-80% of revenue from advertisement.

You have to think of the cost for printing and distribution.

The internet has an increasing rate of advertisements and on every website there is some kind of advert whether its for a TV show or product.

In the Metro the size of the advert is usually a page, so it is important to consider how much information you want on it.

Conventions of Newspaper Adverts

The advert always has a logo of the channel it will be shown on.

One large image which explains what the TV show will be about.

The details of the time it will be shown and the channel and the title of the programme.

Typical of a advert for a channel 4 show. Log

oImage in the middle

Title

Description

Appealing to Target Audience

I will make my advert eye catching with a large image of food.

The channel it will be shown on will also appeal to my target audience.

As we are targeting mostly females, the use of colours and images of women will appeal to them as they will be able to relate more. However we may use a man also which can attract both men and women.

As food is something everyone eats it may catch attention as many people are interested in what they eat due to how media portrays certain foods.

As fast food is more popular instead of using an image of a salad we could use either chips or burgers.

Inspirations

For my advert I would like to have a large image taking up the whole page as this will catch attention and then medium sized titles.

I would also like the logo of the TV channel to be large so our target audience remembers which channel and what time to watch it.

Colours are appealing so therefore I would like to use a variety.