Anatomy of a high converting landing page

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  • October 23rd, 2013 Published by: tompacheco

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    In my latest blog post http://www.tompachecoblog.com/blog/the-anatomy-of-a-high-converting-landing-page I show you EXACTLYwhat you need in your landing page design to get thehighest possible converstions as possible.

    You'll also find some landing page templates as well aslanding page examples.

    When considering your landing page design, be sureto remember the anatomy of a high converting landingpage.

    Visit my blog for a full image of the landing pageanantomy at:

    http://www.tompachecoblog.com/blog/the-anatomy-of-a-high-converting-landing-page

    The Anatomy of a HighConverting Landing Page

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    When you are using the elements discussed above to create alanding page, keep in mind that you dont have to use everysingle one to create a high converting page. Just look at thislanding page. It converts at 72%, which is extremely high. I wasable to do this by not using elements such as trust seals or anysort of video/image.

    No matter what anyone tells you, there is no cookie cutterformula to create a high converting landing page. What worksfor one site may not work for another. So you will have to A/Btest your landing page to maximize your conversion rate.

    If you don't think you have the capability of creating a landingpage or don't have the slightest clue on how to even set oneup, than you might want to use a service that creates landingpages for you that you can use. I've seen some of my marketing

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  • October 23rd, 2013 Published by: tompacheco

    Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2

    friends use www.leadpages.net to create instant capture pages. There is a monthly fee associated with this ($37/month).

    Another option is to plug into a system that already has landingpages that are tested out and have a high converting rate. Theguys over at Empower Network are always creating new highconverting landing pages and sales funnels.

    Also, I was fortunate enough to partner up with the ProsperityTeam. Now this team of elite marketers have created their ownsales funnel complete with highly converting landing pages.

    This one actually is inline with what Neil Patel suggested in hisblog post with regards to eliminating any images/videos on thecapture page.

    Because I already had a Wordpress Blog in place, I found aplug-in called "Lead Gorilla". This plug-in came with manypre-made landing pages, and it also tracks the conversionsright from within Wordpress.

    I like these pages because it was just a one time fee to downloadthe plugin and sample pages (plus the montly hosting fee tohost Wordpress...argh!).

    I hope the infographic gives you some idea of what you shouldand shouldnt place on your landing page.

    Do you know of any other tricks to maximize your landing pageconversion rate? Leave a comment below and let me know!

    Also, if you found this helpful, be sure to help out your fellowteam mates and friends by clicking on the "Badass" button,and sharing it with them on Facebook, Twitter, Google+ andLinkedIN!

    http://www.zinepal.com/user/tompachecohttp://www.zinepal.comhttp://www.leadpages.net

    IntroductionThe Anatomy of a High Converting Landing Page