Reporting For Your Tendenci Web Site

Sales Funnel Optimization

Aaron Long

Presented at Tendenci User Conference 2007

www.tendenci.com/uc2007

Understanding Your Sales Funnel

1.Understand Inbound Traffic

2.Decipher Page Usage

3.Measure The Right Transactions

Inbound Traffic

DeepmetrixHits = Pretty Inflated Statistics

DeepmetrixVisits = 44,904 Real People

DeepmetrixPage Views = Real Content Viewed

Page Summary1. A total of 44,904 distinct visits were

made to the site.

2. The average visit lasted 6 Minutes and 3 Seconds.

3.833 distinct web pages were viewed a total of 170,250 times.

4. The average visit contained 3.79 page views.

What does it mean?

Inbound Traffic for Search Effectiveness

Should Be Measured in Visits

1316 Unique PhrasesReferrals from 529 total domains.

Lots of Content = Lots of Visitors

Single Keyword Analysis for

“membership”• 75 from Google

• 11 From Yahoo

• 7 from AOL

• 2 from MSN

95 referrals for one term from four search engines.

Inbound Traffic1.Measure Effectiveness of Inbound

Traffic in Visits

2.Many Phrases

3.Many Links

4.More Content is Equivalent to More Traffic

Decipher Page Usage

Google AnalyticsIt IS Possible to See What People Do

Events and Page Usage

Events are Business Critical Metrics

Events Summary According to your visitors,

your website is about:

Contextual Page Summaries

Realistic Results

Measure What isReally Important

Real PeopleWhat Do They Want?

Measure What isReally Important

Color Coded Filterable Event

Analytics

Understanding Your Sales Funnel

1.Measure your inbound traffic in Visits and track referrals

2.What do people do on your site?

3.Measure transactions and focus on how to increase them

Thank you!

Aaron Longalong@schipul.com

Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007

Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA

www.schipul.com