analyzing social networking websites
TRANSCRIPT
Shweta Teotia1173
Comparing Facebook, Twitter and Orkut
Social Networking Sites
Distinctive Features of Facebook
1. Mini Feed Feature
2. Unlike twitter a platform for connecting with people you know offline
3. Categorize Friends into lists eg: “School”, “Work-Place”
4. Graph Search Feature
5. Choose from 50 gender categories
6. Username Feature for simpler URLs
7. Poking feature
8. App Centre for finding games
9. Facebook Notes- a feature similar to blogging
10. Voice and Video Calling
• great platform for advertising
• small businesses profit from Facebook and generate revenue
Advertising
• Users can log on to any website using their Facebook ID.
Connect
• Most users accessing it via their phones and tablets
• Allowing them to stay online and in touch 24X7
Available on different Platforms
1. Issues related to Privacy and Terms of Condition
2. Interface changing from user friendly to complex
3. Inactivity, Loss of Interest and Lack of stimulating Factor
4. Facebook getting “Older and Staler”
5. Emergence of Messaging Apps
6. Email continues to be the best platform for formal and professional communication
7. Censorship
Effect of Changes in privacy policy
Owned and Operated by- GOOGLE
Founder- Google employee Orkut Büyükkökten
Launched in- 2004
Original headquarter- California
Current headquarter- Brazil
1. Receive Orkut notifications directly in your Gmail Inbox
2. Scraps can only be viewed by friends.
3. Create either restricted or unrestricted polls for polling in a community of users.
4. Changing Themes
5. Become a “Fan” and evaluate whether your friend is "Trustworthy", "Cool“ or "Sexy" on a scale of 1 to 3
6. Crush List feature
7. Recent Visitors Feature
State Censorship On
Orkut
Banned in IranBanned in
United Arab Emirates
Banned in Saudi Arabia
1. Broadcast Platform- Tweets publicly visible
• but senders can restrict message delivery to just their followers.
2. Retweeting allowed
• Popularity of tweet and re-tweet can be tracked
3. Subscribing to users allowed
• Users can know who unsubscribed to them.
• Also allowed to block subscribers.
4. Update profile and tweet via mobile phone
• has mobile apps for iPhone, iPad, Android, Windows Phone, BlackBerry, Firefox OS, and Nokia S40.
Social media companies focus on active users rather than total users because active users are the more meaningful measurement.
Out of the total 883 million registered accounts 651 million have been abandoned.
The Flipside
40% are inactive - meaning that they simply "listen" to other tweets but never tweet themselves. They are still counted as monthly active users of Twitter.
But these users are less valuable to advertisers. They engage less, and advertisers pay Twitter for engagement, not mere exposure.
1. An informative network
> real time and practical use for Twitter exists as an effective de facto emergency communication system for breaking news.
> ability to track epidemics and how they spread.
> adopted as a communication and learning tool in educational settings mostly in colleges and universities
2. Global reach
> Available in twenty languages
Reasons for Rise in Popularity of Twitter
3. Efficient platform for businesses
1. Interest Targeting
2. Targeting by Device
4. Geo-targeting
5. Social Television
3. Gender Targeting
News 3.990%
Spam 3.75%
Self-promotion 5.86%
Pointless babble 40.54%
Conversational 37.55%
Pass-along value 8.70%
Type of Content of Twitter
GENERAL OVERVIEW
Website
Name
Facebook Orkut Twitter
Site Category General General Blogging
URL facebook.com orkut.co.in twitter.com
Total number of
site members
1.31 billion 1 billion
(unverified)
883 million
Total number of
Active
members
1.23 billion 45 million 232 million
71%
12%
5%
5%
4%3%
GEOGRAPHICAL DEMOGRAPHIC FOR FACEBOOK
Other United States
Brazil India
Indonesia Mexico
55%
19%
9%
8%
5%4%
GEOGRAPHICAL DEMOGRAPHIC FOR ORKUT
Brazil
India
United States
Other
Japan
Pakistan
0%
10%
20%
30%
40%
50%
60%
70%
80%
Facebook Orkut Twitter
Percentage of Users based on Gender
Male Female
1.Potential to be used as a political tool
2.Large scale broadcast of information
3.Self-organizing component need not apply to
serious gatherings only
4.Profound implications for media- The
emergence of Social Media
5.Opportunity to connect with people like never
before
Similarities between Fb, Orkut and Twitter1. An Orkut, Facebook and Twitter user can add photos and share
videos to their profile from websites like YouTube.
2. Similar to Facebook, users may also use a "like" button to share
interests with friends.
3. Instant private chatting on Facebook and Orkut. GTalk has been
integrated in Orkut allowing users to directly chat from their Orkut
page instead of leaving scraps.
4. On all the three sites users have the ability to block other users,
report spam and report abuse.
5. Both Facebook and Orkut allow anyone to visit anyone's profile,
unless a potential visitor is on a “Block List” or "Ignore List“.
Dissimilarities Between Facebook, Orkut and
1. Age for joining Orkut is 18 years whereas it is only 13 years
for Facebook. There is no age requirement for joining Twitter.
2. 95% of Facebook users voted it to be the most visually
appealing networking site. 85% Twitter users found it visually
appealing but only 75% Orkut users found it visually
appealing.
3. 100% Users find Facebook easy to use. Twitter comes
second in ease of navigation with 95% of its users agreeing to
its easy navigation system and only 70% Orkut users find it
easy to navigate.
4. Twitter does not provide chatting services
5. It's difficult to search for members by name on Twitter as a large number of twitter accounts use aliases or company names.
6. The status update cannot be more than 140 characters long and this does not allow users to share all that they want to in a go. A user has to update a chain of tweets instead. This makes users shift to Facebook.
7. Unlike Facebook people on Twitter do not become “friends”. Instead users sign up to “follow” others users’ tweets.
http://www.quintly.com/blog/2013/03/facebook-country-statistics-march-2013/
https://www.mediabistro.com/alltwitter/top-twitter-countries-growth_b42377
Bibliography