Analytics MAGIC!!Administrators

Todd Enders / Tom Tobin: salesforce.comKevin Buttrey: Shaw Industries, Inc.Jay Hunter: Beckman Coulter, Inc.

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Agenda – Experience the MAGIC

Winter ’11 Enhancements

Spring ’11 Sneak Peak

Demo

Dynamic Dashboards at Shaw Industries, Inc.

Report Builder at Beckman Coulter

MAGIC Take Aways

Q&A

Todd Enders / Tom Tobin

Product Marketing and

Product Development

salesforce.com

Business Analytics are Critical to Good Decisions

“Where are our leads coming from?”

“Who is under performing?”

“Where is the sales bottleneck?”

Decision: Invest more in tradeshows

Decision: Provide more stage 3 sales tools

Decision: Give Matt more service training

Despite Billions, Business Analytics Has Not Evolved

So much invested… …still so many spreadsheets

$15 Billion per year spent on

Business Analytics Software*

*IDC Business Analytics Software Forecast Nov. 2008 **Forrester Research

50-80%of businesses still rely

on spreadsheets for analytics**

So Your Business Is Always Waiting

ETL

Data Warehouse

Data Marts

OLAP, MOLAP,ROLAP, ...

Transactional System

Staging

More than 50 percent of data warehouse projects will have limited acceptance, or be an outright failure.

The business can wait months…. …as IT struggles with system complexity

Cloud 2 Innovations Have Changed the Game

Video Is Now Easy for EveryoneYou Don’t Have to Be an Expert…. …to Video Your Life

Communication Is Real-Time

Don’t Wait Days… … Get It Now

Collaboration Is Better

A Yearly Encyclopedia?… …or an Article Every Minute

What if it were easy to get insights?

In real time?

And collaborate to drive the business?

What If Analytics… Were for Everyone?

1 Report Per Month

10 Insights Per Day Per Person

Winter ’11 Enhancements DEMO

Report and Dashboard Creation– Easy Drag-and-Drop Reports/ Dashboards

Dynamic Dashboards (RARU), My Team’s Dashboards– Push Dashboards to More Users, with Less Work

Drill to Detail– Spot the Reason behind the Data

Flexible Totals & Grouping in 4 column components– Get to the Data You Need Quickly

And coming in Spring ’11

Alerting– Find out when key numbers change

Social– Post a dashboard component

– Photos in charts and tables to see who’s doing what

Scatter Charts– See correlations in your data

Management– Dashboard builder switched on for all orgs

– Org switch for “report builder” (especially for PE/GE)

Kevin Buttrey

Director of CRM

Shaw Industries, Inc.

Shaw Industries, Inc.

Shaw is a full-service flooring company with more than $4 billion in annual sales and approximately 25,000 employees. The employees' daily efforts illustrate their commitment and their determination to stay on top in an ever-changing and highly competitive marketplace.

• INDUSTRY: Manufacturing

• EMPLOYEES: 25,000

• GEOGRAPHY: Global

• Total # USERS: 1,786

• Commercial: 550

• PRODUCT(S) IN USE: SFA, Mobile, Cases and

Solutions, Customer Service, Workspaces,

Chatter

• Custom Objects in use: 78 Custom Objects

• Custom Applications in use: 15

Reduce the number of dashboards and roles

Keep individual statistics viewable for each user – 400+ dashboards all individually maintained.

• 4 min. to update each dashboard = 1600 min

• 26 hours per day

– 350 Roles to maintain in order for all team members to have

their own Dashboards.

Dynamic Dashboards: More Value, Lower Cost

Before Running User As Magic…over 450 Dashboards

After Running User As Magic…1 Single Dashboard replaced 350!

MAGIC benefits we experienced

Less time changing Dashboards equals

more time to innovate with Salesforce.com

Able to tweak Dashboards in a timely manner. Better

user experience

Administrator - gained 20 hours a week on dashboard

update weeks.

Salesforce.com Administrator Quote

Jeremy McDaniel Salesforce.com Certified Administrator:

“Can I have more than the current limit of 3?”

?? ??

ideas.Salesforce.com

AppExchange- Prebuilt, FREE Dashboards!

Jay Hunter

Business Systems Analyst

Beckman Coulter

Beckman Coulter

Beckman Coulter (NYSE: BEC) manufactures products that simplify, automate and innovate complex biomedical testing.

• INDUSTRY: Healthcare / Life Sciences

• 2009 REVENUE: $3.3B

• EMPLOYEES: 11,000

• GEOGRAPHY: Global

• Total # USERS: 1,100 UE

• PRODUCT(S) IN USE: Sales Cloud,

Content, Ideas/Answers, Chatter, Mobile,

Oracle ERP integration, Custom Apps

Report Builder Use Case

Why use Report Builder?

From this….. To This!!

MAGIC we experienced

Empowers end users to create their own reports

Reduction in training time from 1 hr to 15mins

Less time modifying reports– Predictive Field Search

– Drag and Drop

– Live Preview

– Single screen

End User Quote

“Wow – that’s all you have to do to build a report?”

“No Way, it can’t be that simple! What’s the catch?”

The Bottom Line… Push the Button!!!

Analytics Road Map: 2011 Will Blow Your Mind– Thurs. 12/9 @ 8:30am and 11:00am

Enable Dynamic Dashboards

Enable Report Builder

Follow the Analytics Chatter Group in Dreamforce App

Magic Take Aways

Virtual Hand Out

Todd Enders / Tom TobinProduct Marketing / Product Development

Kevin Buttrey

Director of CRM - Commercial

Jay Hunter

Business Systems Analyst

Question & Answer

Analytics Magic

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