analytic democracy: spreading the wealth of insights

Tuesday, August 7, 2012

Twitter Tag: #briefr

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Reveal the essential characteristics of enterprise software, good and bad

Provide a forum for detailed analysis of today’s innovative technologies

Give vendors a chance to explain their product to savvy analysts

Allow audience members to pose serious questions... and get answers!

Mission



August: Analytics

September: Integration

October: Database

November: Cloud

December: Innovators

August: Analytics



Analytics has always been about discovering insights that lead to better business decisions.

Organizations can be challenged by the complexity of information management as they try to leverage analytics against disparate sources.

A growing number of vendors are offering robust visualization tools to help customers quickly and easily perform analytics against data from any source, from any device.

Analytics



Analyst: Cindi Howson Cindi Howson is the founder of BI Scorecard, a resource for in-depth BI tool evaluations based on exclusive hands-on testing. She is the author of several BI books including Successful Business Intelligence: Secrets to Making BI a Killer App, a TDWI faculty member, and a frequent contributor to Information Week. As a consultant, she advises clients on BI strategies and tool selections.

Prior to founding BI Scorecard, Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company.

She has an MBA from Rice University.



Tableau builds software for data visualization and rapid-fire business intelligence. Their mission is to help people see and understand data.

Tableau offers a wide variety of data representation possibilites.

Its BI platform fits both power users and casual BI users.

Tableau was recently ranked by Forrester as the #1 Advanced Data Visualization vendor.

Tableau



Brett Sheppard is the Senior Product Marketing Manager at Tableau Software where he helps people and organizations see, understand and communicate data. Previous roles include Gartner senior analyst, financial editor at Investor Relations Corp., and product or solution marketing roles at Greenplum (acquired by EMC), HP business intelligence solutions, Nortel Networks and Symantec.

An early starter, Brett worked in product marketing at data storage startup Maynard Electronics (acquired by Symantec/Archive Corp.) and in college as a data analyst at the U.S. Department of Defense as an employee of CASDE Corp./DDL OMNI Engineering.

Brett Sheppard


Bloor Group Briefing RoomAugust 7, 2012


Where we started…


Help peopletheir data

see and understand


Tableau DesktopFor Anyone

• Explore and visualize data• Self-service analytics for everyone• Blazing speed against massive data


Tableau ServerFor Organizations

• An easy business intelligence system• Web dashboards and applications• Secure information management• Enterprise scalability


Any Data…

DATABASES AND CUBES

DATA WAREHOUSE

“BIG DATA”

FILES & SPREADSHEETS


OR

…As you Choose


Author Once Experience for Mobile


VizQLServer

DataServer

Application Server

Fast Data Engine

SQL Connector

MDX Connector

Data MartsData Warehouse Files Cubes

Gateway / Load Balancer

Repository

Customer data

Data connectors

Main components

Gateway

Clients

Desktop Browser Mobile

Tableau Architecture


What Customers Say

18


Demo



Analyst: Cindi Howson

Perceptions & Questions


21

Analytic Democracy: Spreading the Wealth of Insight

Cindi HowsonFounder, BI Scorecard

Contact: [email protected]: BIScorecard


Visual Data Discovery Defined

22

Visual Data Discovery tools speed the time to insight through the use of visualizations, best practices in visual perception, and easy exploration. Such tools support business agility and self-service BI through a variety of innovations that may include in-memory processing and mashing of multiple data sources.


Business Users Are Excited About BI

23

Visual Data Discovery Drivers



23


Visual Appeal



23


Visual Appeal

Ease of Use



23


Visual Appeal

Ease of Use

Freedom from IT



23


Visual Appeal

Ease of Use

Freedom from IT

Social data


Visual Data Discovery – Hidden Insights



• What are sales by customer?

• What are sales by customer this year versus last year?



• What are sales by customer?

• What are sales by customer this year versus last year?

• What are characteristics of customers with higher sales?

• What are characteristics of customers who have churned?


25

Visualization vs. Visual Data Discovery

Visualization• Common charts types

– Bar, line, pie• Sometimes additional chart

types such as maps, gauge• Query, get tabular result,

then visualize• Data often from DW or

OLAP cube• Interactivity not guaranteed

Visual Data Discovery• Less common chart types

– Small multiples, waterfall, network, heat or tree map, spark line, tag cloud

• Best practices in visualization– No pies, smart use of color

• Single-step query and visualize• Highly interactive• Data mashed from DW, marts,

spreadsheets• May be “personal” analytic tool• Rapid prototyping and

deployment


Self-Service BI Continuum



Free-form SQL &

Ad-hoc query, broad

Explorer & navigate

Tweak a report



Free-form SQL &

Ad-hoc query, broad

Explorer & navigate

Tweak a report

Reporting application or

visual data discovery



Free-form SQL &

Ad-hoc query, broad

Explorer & navigate

Tweak a report



Casual User



Free-form SQL &

Ad-hoc query, broad

Explorer & navigate

Tweak a report



Casual User

Expert


Self-Service BI Trade-Off Continuum

IT Involvement User Autonomy

Ana

lytic

Com

plex

ity

•Size of bubble=user flexibility•Darker color =skills required to author




Ana

lytic

Com

plex

ity

Fixed Reports





Ana

lytic

Com

plex

ity

Fixed Reports

Spreadsheets





Ana

lytic

Com

plex

ity

Fixed Reports

Spreadsheets

Business Query





Ana

lytic

Com

plex

ity

Fixed Reports

Spreadsheets

Business Query

Visual Discovery




August: Analytics

September: Integration

October: Database

November: Cloud

December: Innovators

Upcoming Topics


analytic democracy: spreading the wealth of insights

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