Questionnaire analysis

To find out more about more about my target audience, I handed out 20 questions to

young girls aged 10-14. I included both open and closed questions, allowing myself

to get a range of answers, with some in detail, and some less detailed. ‘Easy’

language was used to ensure that the young audience fully understand my

questions, making my questionnaire more reliable and enjoyable for them to fill out.

10 questions were asked, making the questionnaire fairly short to fill out, so

respondents would be willing to participate. An opportunity sample was used,

meaning the questionnaire was given out to whoever was available at the time.

The first question I asked on my questionnaire is ‘what are your hobbies and

interests?’; it was an open-ended question so the participants could answer

whatever they want, and could give as many different things as they want. The graph

below shows the answers that were given when I received the results of my

questionnaire. 13 different answers were given; dance, sport, horse-riding, drawing,

shopping, acting, singing, photography, listening to music, reading, swimming,

meeting friends, and watching movies. Dancing and watching movies each got 4

votes, and therefore these were most popular within my target audience. Drawing,

reading, and listening to music each got 3 votes, making these three options the

second most popular. Shopping, singing, photography, swimming and meeting

friends each got 2 votes, and sports, horse-riding, and acting each got 1 vote,

making them less popular within my target audience. This question helped me to get

to know my target audience more, and understand what content should be put in my

magazine to make it appeal to young girls more. However, only 20 people in the

same area were asked, making it unrepresentative of young girls all over the

country.

This question helped me to find out more about what my target audience enjoy doing

in their spare time; the results of this will help me when creating my magazine as I

known what people would like to be put into the magazine, content wise; for

example, putting a section on upcoming movies could be a good choice because

watching movies was one of the top results.

The third question I asked is ‘Who are your favourite three pop artists?’; I asked this

so I could find out which artists my target audience would be most interested in

reading about in a magazine within the pop genre. This was an open ended question

so respondents could say whatever artist they liked; however, some respondents

wrote artists that are not in the genre of pop (these artists will not be included in the

graph below), and others wrote less than three names.

The second question participants were

asked is ‘how often do you read pop

magazines? Please tick only one option’.

This question was closed, and participants

had to choose between ‘every week’, ‘every

month’, ‘every year’, and ‘never’. As shown

in the graph below, 4 people answered

‘weekly’, 1 person answered ‘yearly’ and 5

people answered ‘never’. Half of the

participants answered ‘monthly’, making it

the most popular answer. Although ¼ of the

people I asked answered ‘never’, I aim to

make my music magazine one that people

would buy. This helped me to realise that

print media is becoming less popular so the

magazine’s website is equally important.

4

3

2

1

Answers that were given

Number

of

people

As shown by the graph above, One Direction was the most popular, followed by

Taylor Swift and Justin Bieber. 5SOS, Ariana Grande, Ed Sheeran and the Vamps

also got more than one vote. Katy Perry, The Wanted, Lady Gaga, Jessie J, The

Script, Ellie Goulding and The Saturdays each got 1 vote, but because of the small

number, I decided not to include them in the table. The responses to this question

are similar to those of what I expected; popular and well known artists being the top

three voted; this helped me with the construction of my magazine as I know that

famous and successful artists should be most featured.

The fourth question on my questionnaire was a closed question that asked ‘What

content would you like to be included in a new pop magazine? Please tick two.’ and

the choices ‘fashion articles’, ‘advice section’, ‘boy info’, and ‘celebrity interviews and

news’ were given. I asked this question because it will help me understand what my

target audience would like to read in a pop magazine so I know what to include in

mine. The results of this question are shown below; Fashion articles and Celebrity

interviews and news both received 13 votes, making them the most popular

answers. Boy info got voted for 10 times, and advice section 4 times. This helped me

realise which articles are more important in my magazine, and which ones are going

to most popular in order to put the most emphasis on these. From this, I found out

that my target audience like to be up to date with the fashion trends, and also like to

find out more about they’re favourite artists, whilst advice sections are least

important to them; perhaps suggesting that because they’re so young, they don’t

have many major life issues.

The fifth question I asked was ‘What pop artist would you like to see on the front of a

pop magazine?’ I asked this because it would help me when deciding who should be

on the front of my magazine; a band, a single artist etc. This question was closed so

any artist could be chosen, and participants were allowed to put any number of

artists. 7 respondents said they would like to see Taylor Swift on the front cover, 4

respondents said Ariana Grande, and 1 respondent said Katy Perry, making the total

number for a girl artist 12, compared to 6 for a boy artist; Justin Bieber got 4 votes

and Ed Sheeran got 2. Boy bands then got 8 votes; 5SOS were voted for 3 times,

and 1 direction 5 times. Nobody voted for any girl bands, as shown in the graph

below. This showed me that as girl artist was the highest result, a girl artist should be

featured on the front, and perhaps this is because my target audience like someone

to look up to.

The sixth question I put on my questionnaire is ‘What do you think would be a

reasonable price for a pop magazine?’ This was a closed question, and respondents

were asked to tick a box, they were given the choices ‘£0-1’, ‘£2-3’, and ‘£3+’. As

shown in the graph below, 3 respondents chose £0-1, and 17 respondents chose £2-

3, meaning nobody ticked £3+. I think this was successful because my magazine

would be priced between £2-3 pound, and the majority of people ticked this option.

The seventh question that was included in my Questionnaire was a closed question

which asked ‘Freebies are often given away in pop magazines, what would you like

to receive if you were buying the magazine? Please tick one option. Space has

been left for you to suggest other things that have not been listed’. The choices

that were given are ‘make up sets’, ‘stationary’, ‘Jewellery’ and ‘other please state

what you would suggest below’. I asked this question because it would help me to

know which freebie should be included with my magazine, if I decide to include any.

Only one person ticked the ‘other’ box, but they didn’t state what other gift they

would like. Makeup was the most popular option as it received 9 votes. Jewellery

and stationary got 5 votes each. This question has helped me with my research

because I now know what people would like to receive most. The graph below shows

these results, excluding the option ‘other’ as the participant didn’t state anything.

This helped me in finding out more about my target audience because makeup was

the most popular, and this suggests that they care about their appearance.

The eighth question on my questionnaire was ‘how often do you attend pop

concerts?’, and this question would help me to know what sort of information should

be included in my magazine about concerts. The target audience for pop is young,

meaning there is less of a chance that people would go to concerts. This was also a

closed question and respondents were given the options ‘Never’, ‘1-2 times a year’,

3+ a year’. ½ of the people I gave this questionnaire to answered ‘never’, 9

respondents answered ‘1-2 times a year’ and 1 respondent answered ‘3+ times a

year’. The results from this question helped me in deciding how much of the

magazine, if any, should be dedicated to tour information and upcoming tour dates.

Because half of the respondents said ‘never’, I decided that tour dates should not

have a main focus in the magazine.

Question 9 of my questionnaire asked ‘What colours would attract you most to

buying a magazine? Name two’. This was an open ended question so respondents

could answer anything. Pink was the most common answer which got 15 votes. This

is followed by blue which got 9, and red which got 6. 5 people voted purple and 2

people voted orange, while yellow, white and green each got 1 vote. This question

helped me to decide what colours should be on my front cover. However, although

blue got the second most common number of votes, I plan to stick to conventions of

pop magazines, and use more feminine colours.

The final question on my questionnaire was ‘would you say that music features

heavily in your life? Please explain how’. This question was ignored by 3 of the

participants, meaning the results for this are less representative as they could have

been. 16 respondents said yes, and 1 respondent said no; the reasons given ranged

from ‘I listen to it when travelling’, ‘it takes my bad feelings away’, ‘it reflects my

mood and gives me motivation’, and ‘I like dancing and singing to it’. From this, I

found out that my target audience listen to music a lot of the time, and it helps them

when they’re going through troubled times.

Most of the responses to my questionnaire did meet the expectations I had for them;

however, question 9 shocked me as I thought more feminine colours would have

been chosen, not colours like blue. For people who don’t read magazines and shy

away from print media, OMGPOP will still appeal to them through the website, which

offers all the same content as the print version, and is updated regularly.