Emeli Sande Marketing Ads

From a 2012 edition of The Big

Issue, Emeli Sande was featured on

the front cover. In relation to her

album she wears dark clothing

creating more emphasis on her face.

Also shadows are used to create an

interesting composition, with a variety

of light and dark tones.

The title of “my blonde ambition”

relates to her hairstyle/colour which

she is particularly known for, this is

part of her own style and image.

Italics are used to put emphasis on

her name. Members of the public

who are familiar with Emeli Sande

will be drawn to the magazine cover.

The use of a tonal background

adds variety to the layout, with the

additional black framing around the

cover shows the movement of light

from dark around the frame gradually

progressing to lighter tones in the

centre of the cover.

Magazine

Logo of the magazine company, recognisable and

consistent with each magazine, using a florescent

colour making it eye-catching .

Enhanced lighting creating

a variety of tones and adds

to the composition of the

image.

Increased light levels adds

tone variations in the centre

of the face, making it the main

focus.

Her name is in italics making

it easily recognised by the

audience.

Referencing her hair

colour/style which she is most

known for.

Looking away from the camera

relates to the heading

underneath.

Details of the magazine

are clearly visible for the

audience to see.

Highlighted making it

stand out showing the

magazine is published

every week.Dynamic lighting a

puts emphasis on her

face.

Italics as used on her

album cover, a

similarity between the

two. Black clothing makes

her face stand out more.

Written in a yellow colour

referencing her hair and the

word “blonde”

Variety of tones in her

hair referencing to the

title at the bottom of the

page.

A black background puts

more emphasis on the

lighter tones and the

lighting used around the

face.

The use of a tonal

background can reflect

with the style of her

album cover.

Tonal background makes

the background have a

form of design this makes

the cover have more of a

design.

Pure black around

the edges framing

the image

The price is clearly visible this

is important information for the

front cover.

Her positions in the centre of the

page makes her the main focus.

Relating to the heading “ambition”

almost symbolises her

determination and shows her as a

role model for women.

No other articles are placed on

the front cover adding simplicity

and making Emeli Sande the main

feature

The lower heading is in

italics making it also

stand out/ relating to her

album design.

Poster

A poster advertising her tour shows

similarities between her album and

her soon to be live performance.

Advertisement of her special edition

album is located at the bottom of the

page, the image used on the front of

the album is the same one used for

this poster design this ties the two

together. A repetitive element is used

in the poster design, italics are used

to put emphasis on the artists name.

A golden colour is used to highlight

the information surrounding the

tickets, using a different colour adds

variation preventing the text

appearing cluttered. Colour variation

creates space to the posters design.

Dark clothing is used to focus

more attention on the artists

face, adding to the images

composition. Lighting plays a critical

role to create detail in the artists face

also to put emphasis on the shadow

effect.

The re is a tonal background

creating an interesting

layout.

Name in italics making her

name stand out, this relates

to her album design.

Image of Emeli Sande in the

centre of the poster making

her stand out and the main

focus.

Dates are clearly shown for

the audience.

Social media using popular

website such as Twitter,

appeals to a wider range of

the public.

Another colour is used to

highlight important details.

A black and white colour

scheme is used to replicate

her album design.

Key information located on

the top, this is separate from

the details at the bottom of the

page, preventing confusion.

The information on the top is

all in italics making them

stand out.

Copy right information

located at the bottom of the

poster and in a smaller font .

Social media highlighted this

will expand distribution

appealing to a variety of

audiences.

Advertisement of her

special edition album.

Recommended ticket lines,

also in a different colour

making it stand out.

The use of shadow creates

impact and adds to the

composition of the layout.

The lighting creates a

spotlight effect making

the artist stand out.

Once again dark clothing is

used to put more emphasis

on the artists face.

A black framing surrounds the

edge of the poster progressing

into lighter tones in the centre

of the page.

Interesting background

design makes the poster

noticeable.

The golden font can be related

to her blonde hairstyle.

Critical information is written

in italics, making it stand

out.