Anaheim Marriott, Anaheim, CA Overall dates: February 15 -18, 2017

Exhibitor Set-up: Thursday, February 16th

Trade Show : Friday, February 17th

Exhibitor Tear Down: Friday, February 17th, 4:30-9:30pm

MACS General Schedule of Events

Wednesday, Feb 15 Annual Golf Tournament at Black Gold GC;11:30am start

Sponsored by Four Seasons

Bergstrom presents a Night of Magic! 8pm

Thursday, Feb 16 Exhibitor Move-in: 8am-5pm

Training/Tech Sessions: 8am-4:15pm

Keynote Luncheon

Welcome Reception 6:30-8:00pm

Friday, Feb. 17 Kick-off Trade Show Event: 8:00-10:00am

Trade Show: 10:00am-4:30pm

Exhibitor Tear-down: 4:30-9:30pm

Red Dot “Meet Up” 4:30pm

Saturday, Feb 18 Training/Tech Sessions: 8am-4:15pm

About the MACS Training Event & Trade Show

For the past 38 years, MACS Worldwide has provided training, education and compliance programs for the mobile

A/C and engine cooling segments of the automotive aftermarket. The unique technical training and unrestricted ac-

cess to industry experts sets the MACS annual training event and trade show apart from all the others.

The wide variety and topical excellence of the classes attract the majority of attendees – your potential customers – to

this event. To make the most of this event, we invite your participation in the trade show and highly recommend your

participation in the training and social events.

Attendance

Historic attendance ranges from 1000+ people. The typical attendee may be the owner or employee of an independ-

ent repair shop, or a buyer for a national chain or parts distributor. You’ll also meet vocational teachers, retail opera-

tors, fleet managers, product developers and business trainers as well.

Although the majority of attendees are from the U.S., we also attract a significant number of participants from Canada,

Mexico, and South America as well as the European, Asian and African markets. It is not uncommon to hear business

being discussed in different languages during the show.

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, CA

2017 Exhibitor Forms

Booth Agreement Form

Priority Points List

Trade Show Floorplan

Badge Form

New Product Showcase Form

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, CA

Full Exhibitor Kit

Host hotel information

Anaheim Marriott—Anaheim, CA

MACS Worldwide has made every effort to secure the best group room rate for you at the 2017 Training

Event and Trade Show at the Anaheim Marriott. Our single/double occupancy room rate of $165

plus tax results from a negotiated overall package of event needs including sleeping rooms, meeting

rooms, trade show space and other requirements. Contracts with the Marriott include a provision to reduce

event costs if MACS meets or exceeds its minimum sleeping room block guarantee. Conversely, event

costs will increase if MACS falls short of its guarantee. Attendees not staying in the host hotel drive up the

cost of future events. Please help MACS keep the costs of this event as low as possible by booking your

housing needs at the Marriott. Reserving elsewhere means you are jeopardizing MACS’ ability to meet its

obligations and its goal of keeping registration fees to a minimum.

To make a room reservation online, click HERE or visit MACS’ Training Event page on our website,

www.macsw.org, or call (877) 622-3056 or (714) 703-3151. Reservation cut-off date is January 17,

2017.

Reserve your room with your Marriott Rewards and receive free internet in your guest room & public areas

(not meeting space) of the hotel. Sign up for Marriott Rewards.

Beware of bogus reservation companies: MACS is NOT affiliated with any third party for booking

hotel rooms or show guides. Should you be contacted to book your hotel room through a third party, please

know this is likely a scam. Please report any suspect activity to MACS. Never give your credit card number

to a stranger over the phone.

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, CA

End-cap and Peninsula Booths

An end-cap booth is exposed to aisles on three sides and comprised of

two booths. A peninsula booth is comprised of more than 2 booths.

End-cap booths are generally 10ft. deep and 20ft. wide. Peninsula

booths are more than 10ft. deep.

The maximum back wall height of 8ft. is allowed only in the rear half of the booth space and within 5ft. of the two side

aisles, with a 4ft. height restriction imposed on all materials in the remaining space forward to the aisle.

This is a trade show industry standard. Exhibitors of these booths will be expected to comply with this standard.

All exhibitors with an end-cap or peninsula booth will be required to submit an “end-cap/peninsula booth exhibitor agree-

ment” form to the MACS office prior to the Trade Show.

PLEASE NOTE: For ALL booths, a side wall is permitted to extend out to a maximum of 2 feet on ei-

ther side.

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, PA

MACS Training Event Service Contractor

T3 Expo

Phone: (888) 698-3397 x 309 ● E-mail: help@t3expo.com

Here are a few "cost-saving" benefits geared towards our exhibitors:

Actual weight pricing (measured by pound, not 100 lb. increments)

Labor is charged in 1/2 hour increments.

No freight surcharges (neither advance nor direct)

48 hour exhibitor confirmation

Complimentary Services:

Mini-labor services (move crate, small repair, etc.)

Wastebaskets included with all cleaning orders

Skirt for fourth side of table

Delivery reservations

To save money, place your order prior to the deadline dates listed in the Exhibitor Services Kit provided by T3

Expo.

Freight can be a large part of your exhibiting costs. Please pay special attention to the size and weight of your

exhibit before you ship to the show. Often, renting furniture and booth equipment from T3 Expo can be less ex-

pensive than bringing your own, particularly if you order early using the online kit.

If your materials require the use of a forklift or other machinery to move, you WILL incur drayage charges by the

decorator.

Please review “Union Guidelines” in your T3 Expo exhibitor services kit. Please refer to your exhibitor services kit

for guidelines for display rules and regulations. Available beginning of October 2016.

Forced Freight: If exhibitor crates and cartons have not been unpacked, or your booth is not set up by 8:30 am on

February 12, 2016, show management reserves the right to “force freight,” either by asking T3 Expo to set up the

booth area, or removing the freight from the unoccupied booth area completely.

No hospitality suites or functions are to be open during scheduled MACS functions or meetings.

Back by popular demand!

● Two technical session passes per exhibiting company. (Pre-registration is required.)

● Trade Show all in one day! ● New Product Showcase ● More training

Exhibit details

Space is limited – booths will be sold on a first-come, first-served priority points basis. The booths are 10’x10’ with side

rail dividers 36” high. Drape will be alternating panels of blue and white. The exhibit hall IS CARPETED.

Each booth will include an 8 ft. back drape, 3 ft. drapes on the sides and an identification sign. Skirted tables,

chairs and other booth furnishings can be rented from T3 Expo. PLEASE NOTE: For ALL booths, a side wall is

permitted to extend out to a maximum of 2 feet on either side.

The rules and regulations for the Trade Show are printed on the back of the application and contract for booth space.

Please read these carefully.

● Exhibitor badges will not be sent in advance. Exhibitor badges can be picked up at show registration.

● Your exhibitor badge only admits you to the Trade Show floor. A separate purchase of a discounted exhibitor pack-

age allows you to participate in the meals and social events. The exhibitor package will be available in September.

● To enter any technical training sessions, if not using the two free technical session passes, you must purchase a reg-

ular daily admission package.

● Signs are allowed to be hung in specific areas in the exhibit hall. Please contact Pam Smith for details.

Guidelines for booth assignment

MACS uses a priority point system for booth selection. Firms which have exhibited in the past will be given priority in

selecting booth space. The priority system will remain in effect until September 19th or until the show is sold out, which-

ever comes first. Exhibitors lose use of their priority points after September 19th and will be assigned booth space on a

first-come, first-served basis along with new exhibitors who have no priority points. In order to ensure fairness to all, this

policy will be strictly enforced. No exceptions.

Priority points are awarded based on a combination of seniority with the MACS show and the number of booths pur-

chased (5 points per year exhibited, plus 1 point for each 10’ x 10’ booth purchased). A list of companies which have

recently exhibited and their priority points is included. After priority selections have been processed, assignments will be

based on earliest postmarked applications for space. Where ranking is the same, earliest postmark shall prevail.

Booth assignment process (Please read)

All exhibitors must submit SIX booth location choices on their exhibitor contract. There will be 7 or 8 phone appoint-

ments per day beginning at 9am on Thursday, September 24th. The phone appointments are made in priority points

order based on the contracts received by the priority points deadline. Each exhibitor will receive an e-mail on Tuesday,

September 19tth with the day and approximate time of their phone appointment. If one of your six choices is available,

you will receive an e-mail during the appointment time with your booth information. If an exhibitor misses their appoint-

ment, MACS will assign their booth location. If there is a company conflict, the company with the conflict will be contact-

ed and given the option to move their booth to another location.

Payment in full is required when the booth contract is submitted to show management.

MACS trade show booth cancellation policy

Cancellation 90 days before show–before November 17, 2016 90% refund.

Cancellation 89-60 before show–between November 18 & December 30, 2016: 50% refund.

Cancellation within 59 days of the show–after December 30, 2016: no refund.

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, PA

2017 Exhibitor Checklist & Important Dates

Submit booth form by early pricing/priority points deadline – September 19th Submit the following forms: Company listing and 50 word company description – Oct. 1st New Product Showcase entry form – Oct. 1st Exhibitor Badge Form – January 13, 2017

Be aware of deadlines regarding ACTION magazine: To be included in the exhibitor list in the November/December 2016 pre-show issue. New product details and photos also need to be submitted by Octo-ber 1st to be included in the pre-show issue. Advertising deadline for the January/February 2017 show issue of ACTION magazine – Dec. 1

st.

Place orders with T3 Expo, Anaheim Marriott and/or Encore. (Check T3 Expo kit deadline) i.e. Electric Service, Furniture rental, Graphics/Signage, Shipping, etc.

Make hotel reservations at the Anaheim Marriott. Cut-off date – January 17, 2017

Submit names of two individuals from your company who plan to attend the Tech Sessions (Pre-registration is

required to take advantage of the complimentary registration).

Register for events (i.e. Welcome Reception, Keynote Luncheon, Golf)

Are you promoting your MACS booth to your customers? Consider adding an e-banner to an e-mail signature or

an e-newsletter that was provided to you by MACS

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, PA

MACS-I-MIZE your visibility

ACTION magazine is much more than a trade association news magazine. ACTION is the journal of rec-ord for the professional in the growing global mobile A/C industry and changing engine cooling system marketplace. Advertising in ACTION provides access to the largest concentration of A/C, heat transfer and engine cooling system professionals in the industry with the power to influence purchasing decisions on tools, diagnostic equipment, hardware, software, scan tools, refrigerant, parts and all shop needs. To advertise in ACTION, please contact Marion Posen at marion@macsw.org or (215) 631-7020 x 304.

MACS training event sponsorship

Maximize your organization’s visibility at the automotive aftermarket’s best attended global mobile A/C

and engine cooling system event. Receive a full six months of visibility through electronic newsletters,

web advertising, industry print advertising, convention materials and event signage. Please contact

Marion Posen at marion@macsw.org or (215) 631-7020 x 304 for more details.

The Mobile Air Conditioning Society (MACS) Worldwide has a strict policy in place to protect the intellectual prop-erty of all exhibitors. Your signature on the MACS Training Event and Trade Show contract means your organiza-tion understands the MACS trademark infringement policies. MACS maintains legal counsel on the Trade Show floor for resolution of intellectual property complaints.

Questions? Please contact Pam Smith, MACS Event Manager. Phone: (215) 631-7020 x 306 Fax: (215) 631-7017; e-mail: pam@macsw.org

2017 Training Event & Trade Show ● February 15-18, 2017 ● Anaheim Marriott, Anaheim, CA