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An Overview of Yard Sign Materials

•If you’ve decided to advertise your business by using yard signs, you’ve made a great decision.

•Yard signs can be ordered in a variety of materials, so research your options and choose the right one for your needs.

•There’s a material for every budget, but there are other factors to consider when choosing a yard sign material as well.

•Yard sign material options range considerably.

•The “entry-level” yard sign materials are poster board and poly bag. These thin, flexible signs are economical but don’t last long.

•The next step up is corrugated plastic, the industry standard. This lightweight material can be used for almost anything.

•At the higher end are aluminum, wood, and metal. These rigid substrates last a long time and look great, but they can be pricey.

Material Options

•When deciding what material you want to order, the first thing to consider is your budget.

•Customers want the lowest price material if money is tight, but consider is how to get the most for your money.

•If you need a permanent yard sign, a more-expensive sign will be better as it’s a one-time expense.

•A cheap sign will save you money up-front, but if the sign is damaged later you’ll have to spend more money to replace it.

Budgeting

•With yard signs you get what you pay for, so the more-expensive the sign the longer it will last.

•If you just need something short-term, corrugated plastic is designed for outdoor use, but it won’t last forever.

•Use metal and aluminum for permanent signage identifying your business.

•These are more-expensive, but they’re worth the money. If your business looks cheap customers will notice.

Durability

•For board, bag, and plastic signs, use inexpensive wire stakes, which fit down inside the sign and then slide into the ground.

•For aluminum signs, use a real estate frame. Your signs snap into the frame, or you can screw them in for added protection.

•For metal signs, you have a variety of options, from real estate frames to mounting the sign to a wall or panel using screws.

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