an introduction to social hr

WWW.BLOOMSOCIALBUSINESS.COM

An introduction to social HR #HRheroes

March 18th 2013, MyHotel, Brighton


Welcome and who we are #HRheroes

Jay Cooper - Chief Operations Officer

Miranda Man - Senior Strategist

BLOOM Kelly Jones - Managing Consultant

Corinna Gardner - Recruitment Consultant

Kelta HR


Follow us today...

#HRheroes

@bloomworldwide


Agenda Introduction

Social media and HR

Governance

Coffee break

Education

Recruitment

Summary and 5 key take outs

Q & A


INTRODUCTION


Objectives for today To introduce you to social HR and to give you a taster of:

•  How HR can activate social media to deliver results

Activating social media

•  Top tips to mitigate social media risks in the workplace

Mitigating risk

•  How the use of social technology can help to achieve HR objectives

Social Tools

•  3 approaches to social media training

Social media education


What is social media?


What is the role of HR?

"Today, HR is at the centre of business performance. HR

professionals have an important role to play in driving decisions that enable their organisations to thrive in both the short and the

longer term. Where in the past, the function delivered the fundamentals that

underpinned the employee lifecycle (such as recruitment, induction and salary administration) supporting organisation performance

is now the theme running through HR’s work."


However...

"  On a practical level, there is often no HR department or even a dedicated HR Officer

"  Office Manager =

Accounts, Purchasing, HR....


Activity: top line objectives of an HR professional

HR policy Employee/

management support

Talent management Recruitment

Employee retention


SOCIAL MEDIA AND HR


Social media and the workplace

Social media channels

•  Engaging with customers

•  Talking to the outside world

'Facebook' for employees

• Engaging with employees

• Sharing informa5on


Challenges...

"  What are the challenges of social media in the workplace?

"  What do you think?


Today, we'll look at three social HR areas

Governance

•  Social media governance •  Employee rules of engagement

Education

•  Social learning •  Incorporating social principles

Recruitment

•  Social recruitment •  Power of the 'social' experience


HR objectives and social HR

HR policy Employee/

Management support

Talent management Recruitment

Employee retention


Benefits of social HR

•  Making the most of technology •  Can be inexpensive •  Size of your company doesn't matter

Greater efficiencies

•  Reach out to future employees •  Good marketing / PR

Increased reach

•  Provide employees and future applicants with more information •  Build relationships

Greater authenticity


GOVERNANCE


What is governance? "  A framework that clarifies and reinforces best

practices for interaction on social media "  Also required for internal social platforms,

although focus will be different "  Usually comprises of –  a social media policy –  a set of guidelines –  rules –  educational support / resources required to implement


Activity: The good and the bad


Why is governance important?

"  Forrester: "Social media is security risk and nightmare. Although

social media offers potentially great marketing and business opportunities, it also exposes companies to

numerous [...] risks" "  Altimeter:

"Social media is the modern Pandora's box: it has had a meteoric rise as a tool to interact and engage with

customers, but also a dark underside exposing companies to new types of risk."


Not sure where to begin with governance?

þ Use your company code of conduct as a basis

þ Identify roles and responsibilities

þ Set branding and tone

þ Have an escalation policy in place

þ Plan a staff social media education programme

Here are 5 top tips to get started and to mitigate any risk on social media


EDUCATION


Why is social media education important?

"   Education is key to putting your social media policies and governance into place

"   Activates social media in your company

"   Ensure that employees learn about their social media roles and responsibilities

"   Adoption and best practice


Three ways of delivering education

Social media education

programme

Social learning

'Ambient awareness'


Activity: building blocks


Not sure where to begin with education?

þ Discuss requirements with IT

þ Run a pilot before full roll out of the programme

þ Allocate resource for community management

þ Produce engaging and dynamic content

þ View education as continuous and 'ambient'

Here are 5 top tips you to get started


RECRUITMENT


The applicant > new starter journey

Job researcher

Job seeker

Applicant

Interviewee

New Starter


Job researcher

Job seeker

Applicant Interviewee

New starter

New starters are part of the social recruitment cycle


Some statistics...

Source: Jobvite

89% have made a hire through LinkedIn

73% of recruiters have hired an employee who was identified or

introduced through a social network

The most popular recruiting social networks are:

LinkedIn (93%) Facebook (66%)

Twitter (54%)

92% of recruiters are using or planning to use social media for

recruitment


Activity: Best practice case studies


Not sure where to begin with social recruitment?

þ Use social listening to identify who you wish to attract

þ Use social insight to identify and understand the channels

þ Share and engage using rich and dynamic content

þ Let your company's personality shine through

þ Use your employees' voice

Here are 5 top tips to help you get started


SUMMARY


We have looked at...

Governance

•  Social media governance •  Employee rules of engagement

Education

•  Social learning •  Incorporating social principles

Recruitment

•  Social recruitment •  Power of the 'social' experience


5 key takeaways

Review your current culture: how open is your company to employees engaging on social media?

View social media holistically: how can social media be used to benefit your company as a whole?

Get buy-in from senior managers: a social programme requires support from the top.

Get buy-in from your employees: your employees are your most important asset and can be you best advocates.

Education, education, education: to activate a social media programme you must ensure that your staff receive training and support.


Any questions?


Feedback

Your feedback is important to us!


What’s Next?

Governance

Social media policy design

workshop

Education

Social media training

programme design

workshop

Recruitment

Creating a social media recruitment

plan workshop

Special Offer £995 (usual price £2500) What you get: •  30 minutes briefing teleconference •  3 hour interactive workshop for up to 12 delegates •  Post workshop feedback report including strategic recommendations


[email protected] [email protected] [email protected]

Thank you!

an introduction to social hr

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