an introduction to intellectual property
TRANSCRIPT
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- Raja Pannir Selvam
An Introduction to Intellectual Property
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Intellectual Property is
creations of the mind;
inventions, literary and artistic works; and symbols, names, images and designs used in commerce.
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Types of Intellectual Property
Trademarks
Patents
Copyrights
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Importance of Intellectual Property
Drives Economic Growth and Competitiveness
Protect Consumers and Families
Breakthrough Solutions to Global Challenges
Encourage Innovation and Reward Entrepreneurs
Creates and Supports High-Paying Jobs
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Trademarks
Trade mark is
a name, word, phrase, logo, symbol, design, image or a combination of these;
enabling the consumer to identify the origin of goods and services and
distinguish the goods and services from one another.
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Types of trademarks
Product trademarks
Service trademarks
Certification trademarks
Collective trademarks
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What cannot be registered as trademarks?
Not Distinctive;Descriptive;Designate the kind, quality, quantity;Common to trade;Deceive the public or cause confusion;Hurt the religious sentiments;Scandalous or obscene matter;Prohibited under the Emblems and Names (Prevention of Improper Use) Act; Chemical Compound or substance.Generic names
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Important of trademarks
Brand identity;
Consumer goodwill
Avoid consumer confusion
Stop others from taking and using your brand
Commercialization
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Basic steps before choosing a trademark
Free searches; Google, Wikipedia etc
Professional searches; Trademarks register, Company names register
Domain Name searches
Social Media name searches
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Protecting Your Trademarks
Use it extensively and properly; Brand usage policy.
File an application with the trademark office;
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Patents
Patent is
A set of exclusive rights;
granted by a Government to an inventor;
for a limited period of time (generally 20 years);
in exchange for the public disclosure of an invention.
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What are patentable?
The invention must be new;
Must involve an inventive step;
The invention must be capable of industrial application.
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What are not patentable?Discovery
Invention against the laws of nature;
Invention contrary to public order or morality;
Invention that causes serious prejudice to human, animal, plant life, health or environment;
Methods; agriculture, treatment, diagnosis, scientific theories, maths.
A literary, dramatic, musical or artistic work or any other aesthetic creation; or
Traditional Knowledge
Invention relating to atomic energy
Computer programs; computer program embedded in hardware is patentable;
Combination of medicines – Cadila Case
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Importance of patents
Prevent others from copying your invention;
Keep competitors at bay;
Use in negotiations;
Enhance reputation;
Commercialization;
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Protecting Your Inventions
Proper Documentation;
Confidentiality; NDA to be signed even before discussions
File an application with the patent office;
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Copyrights
Copyright is
An exclusive legal right;
given to the author
to print, publish, perform, film, or record literary, artistic, or musical material.
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What can be copyrighted?
Original literary, dramatic, musical and artistic works;
Cinematograph films;
Sound recordings.
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What can't be copyrighted?
Ideas;
Information in public domain
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Importance of copyrights
Commercialization
Stop others from copying your work;
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Copyrights Protection
Attach a copyright notice to your work; © ABC Inc - 2011
File an application with the copyright office;
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Thank You!
If you have any questions, feedback or suggestions please do write to me: