an introduction to crowdfunding: alternative finance for sme's
TRANSCRIPT
![Page 1: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/1.jpg)
Jonathan Littlewood
sponsored in 2016 by
@CrowdFundWeb
![Page 2: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/2.jpg)
crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet
- WIKIPEDIA
1) investee/company/borrower/charity 2) crowd/investor/lender/donor 3) platform
![Page 3: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/3.jpg)
process
![Page 4: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/4.jpg)
donation
what’s best for me?
reward
debt
equity
hybrid
![Page 5: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/5.jpg)
![Page 6: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/6.jpg)
![Page 7: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/7.jpg)
SET A REALISTIC TARGET
![Page 8: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/8.jpg)
the campaign before the campaign
probably the difference between success and failure
pre-raise/pledges success rate0% <15%1% 20%
20% 80%80% 100%
![Page 9: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/9.jpg)
campaign basics
business plan
summary
pitch video
online engagement
get all that right and it should be easy!!
![Page 10: An Introduction to Crowdfunding: Alternative Finance for SME's](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a815761a28ab4d148b4763/html5/thumbnails/10.jpg)
your investors say thank you
communicate progress
decision making
customers advocate
ask for more money