an introduction

An introduction to

Address

Escomb House, 229 Kells Lane Low Fell Gateshead NE9 5HT

Contact

T 0191-491-5626 F 0191-487-8044 E [email protected]

Web www.klb-promotions.co.uk

Promotions & Events Ltd

Knockout Long-lasting Brand Xperiences

Engaging Consumers in Memorable ways

"Consumers who engage in a live brand experience are likely to tell 17 other people"

A little bit about KLB

KLB is a Brand Experience agency assisting brands to touch consumers both at point of purchase and in other relevant locations nationwide; not just now but for the longer term.

KLB were founded in 1985 and quickly became a reliable specialist in engaging brand experiences (previously known as sales promotion) to support manufacturers and retailers.

KLB throughout its history has evolved its expertise in BTL techniques of Sales Promotions, in store and out of store marketing along with Brand Experiences to support brands retailers and consumers.

KLB touch consumers visually, physically and emotionally. KLB get the results and the retailer partner and manufacturer the

sales.


Engaging Consumers Memorably Manufacturers need to create more engaging ways to impact and engage “savvy” consumers,

make their budget work harder, impress their retail partners and get a better ROI

KLB work to ensure all elements of the BTL mix work seamlessly for maximum effect

Brand research and knowledge

Brand ExperiencePlanning & strategy

Brand ambassador Notes & Briefing

Coordination with other Media and ATLsupport

Constant Evaluation Analysis Reporting


KLB What we do and Where we do it

Where we do BrandXperiences Multiple grocery (BIG 4, Discounters, Others) Convenience & Forecourts (Symbol groups) Shopping Centres Travel Terminals ( Rail, Bus, Motorway, Air, Sea) Impulse sectors (CTN’s,) Wholesale and Cash & Carry (Makro, Booker) Department stores (BHS) Mobile phone shops Electrical retailers ( Comet, DSG) Chemists & Health Shops Hair & Beauty, Tanning Salons, Nail Bars. Opticians Fitness ( Gyms) - memberships On Trade and Off Trade Workplaces - Call Centres etc Events- Outside shows, Music Festivals Trade Shows Leisure Venues – Bingo outlets, Cinemas Book shops DIY stores Holiday Sites, Caravan Parks & Seaside Resorts Theme Parks Sporting arenas

Products we’ve promoted

Food (ambient, cooked from chilled and frozen) Drinks (Alcoholic & Soft) Health and Beauty (Fragrances, Make up

&Toiletries) Household goods Alcohol (On & Off Trade) Telecommunication (Mobile phones) Electronic Equipment (TV’s & Games, satellite

services) Toys & Books Vehicles – Cars Vans M’bikes Students Unions New store openings of Retail outlets of all sizes Leisure Industry memberships( Betting, Bingo &

Cinema) Sports venues ( Football, Rugby, Golf, Cricket,

Horse Racing)


KLB ‘s Approach

InsightSeeing the most

effective relevant ways to engage all

parts of BTL activity

ImplementationChoosing the right

Brand ambassador & Venue to maximise

Effect

ImaginationCreative team all

In house producing aStrategy that works

IntelligenceConstant Evaluation

Budget focussedAuditing & reporting

IntegrationVast Experience

Specialist one stop shop for BTL activity


Ethics

TransparencyKLB believe in open honest dialogue to keep our relationship with you fresh and on going Pro –activeIf we can improve your results and add value we will wherever possible at no extra cost to

you. If we need to alter something we’ll let you know in advance of implementing and if you need to alter anything we will tell you but we will never compromise your brand integrity or corporate identity.

AccountabilityWe keep you informed at all times.

We deliver reports accurately and fast.

OUR pricing allows us to show you all charges relating to your activity before you commit and unlike Oliver Twist we shan’t ask for more.


Our Brand Ambassadors and other staff

KLB have a constantly updated database of some 2500 experienced professional Brand Ambassadors and other nationwide staff.

Presenters, Samplers, Chefs, Equipment Installation and extraction crews Sales staff, Hospitality staff, Product trainers, Drivers (all over 25) Demonstrators, Entertainers, Mystery Shoppers, merchandisers, POS placement

staff, Costume Characters


Auditing & Evaluation

Results are key to us and to you Working in association with you and your needs we

work to maximise your ROI. We can with your agreement refine what we do in

24 hours or less but only with your approval. We constantly check available EPOS data. We Mystery shop our Field staff to make sure they

are getting your Brand message right for you your retail partner and the end user consumers.

We provide a unique ability to analyse and report back to you while campaigns are in progress. Adjusting activity as required.


Most Recent Testimonial

As project managers handling the marketing for the rebrand of the Alliance Pharmacy chain of over a 1,000 pharmacies across the UK and Northern Ireland to Boots local pharmacies DiVersity needed to find a reliable partner to support us in providing promotional services to promote the new Boots store within the local community. We have been fortunate to find the perfect partners in Charles and his team at KLB. I can honestly say that there has never been a store too remote up and down the land that they haven’t been able to service. What’s more they have always delivered in spite of regular, last-minute changes to the schedule responding with enthusiasm and professionalism at all times.

KLB has also supported us on several other high profile projects delivering innovative solutions to help our client in achieving their business aims. I have worked with a number of other suppliers who provide similar services and KLB are top performers. I would certainly have no hesitation at all in recommending them and Charles is always good for a chin-wag to liven up an otherwise uneventful day at the desk!

Karen Abbott | Account Director


Showcase of activity & Equipment


Equipment


Showcase


KLB were asked to assist in the opening of the Boots Flagship Carnaby St. London store.

We provided Roller blader’s Stilt walkers singers and leaflet staff.

Making the day a HUGE success

Showcase


Showcase


Findus

We were asked to source and have manufactured 100 Red Findus Cool Bags for both sending samples to Customers and as “prizes” for a competition.

We did so “On Budget” and additional orders are being placed as the quality of Bags surpassed even Findus own expectations.

These bags are manufactured in the North East by a local supplier.

Here are 2 pictures of the cool bags you did for us....looking very good they are too. Martin LynnTrade Marketing ExecFindus Ltd


Examples of Other companies we have promoted for


Venue Suggestions

Motorway Service areas

Welcome Break Railway Stations London Mainline Regional Stations Bus Terminals London Mainline Regional Stations

Retail Parks nationwide with 1,2, 3 or more electrical retailers on site

McArthur Glen Retail Outlets Forum Shopping Centres

Co-operatives


Venue Suggestions

Bingo Outlets

Theme Parks Holiday ParksButlins, Parkdean, Haven,

Bourne Leisure

59 Horse Racing venues National hunt & flat

Sports venues - Football stadiums, cricket grounds, golf courses, rugby stadiums.

County Shows and Outside Events


Confidentiality & Non Disclosure Statement Please note In accepting this document / proposal you confirm that:-1. The contents of this document / proposal and all documents

relating too are confidential and are disclosed to you in confidence. These are solely for the purpose of a valuation by you and any other relevant staff or colleagues employed by your company.

2. Should you wish to proceed with any or all elements contained herein ( or any matters arising from the proposal or content), you will do so only with KLB and after having agreed appropriate payment terms with us.

3. All copyright in original work produced by us is retained by us4. All work carried out by us on your behalf is undertaken and

executed according to our standard terms & conditions.


an introduction

Business

klb klb

staff klb

klb touch consumers

brand integrity

brand experience agency

live brand experience

engaging brand experiences

brand message right