Admission

Master of DesignDepartment of Design

Graduate Prospectus(Second Call)

An Institution of Eminence

An Institution of Eminence

www.snu.edu.in

Shiv Nadar University (SNU) is an Institution of Eminence and the youngest University to be in the top 100 (ranked

56 in the University Category) of NIRF-2020 ranking. It is a comprehensive, multidisciplinary, research-focused, and student-centric University offering a full range of academic programs at the undergraduate, postgraduate, and doctoral level. The University’s goal is to become internationally recognized for the quality of its research and creative endeavours and their applicability to improving quality of life, generating new insights and expanding the boundaries of human knowledge creation. Committed to excellence in teaching, research, and service, the University aims to serve the higher education needs of India and the world beyond.

SNU is built on a sprawling campus; spread over 286 acres located in a rapidly transforming rural-urban landscape in the National Capital Region. With state-of-the-art infrastructure, the University comprises academic wings, sophisticated labs, international standard sports facilities, amphitheatres, auditorium, conference rooms, and smart classrooms. It is aiming to become a centre for the creation and dissemination of new forms of knowledge and human creativity, the campus is an ecosystem of discovery with a plethora of living, thriving ecological diversity.

Application Opens: June 22, 2020Application Closes: July 10, 2020Online Test & Interview: July 15 & 16, 2020Announcement of Result: July 20, 2020

Link: https://snu.edu.in > Admissions > Graduate

Important Dates (Second Call)

Web: https://design.snu.edu.in/Email: design@snu.edu.in

Department of Design (DoD) was set-up with the mission of nurturing

creative minds into outstanding design leaders with a passion for creating a difference in society. It is grounded in the philosophy of Liberal Education and intends to offer holistic education along with specialization in specific areas of in-terest. Through its research-centric, prac-tice-oriented, innovation-driven design curriculum, the department aspires to become a centre of excellence in design education, research, and practice.

Design is trans-disciplinary in nature which transforms knowledge from var-ious disciplines including art, craft, ar-

chitecture, engineering, humanities, and social sciences, etc. It is considered an applied art as well as the science of using design thinking into conceiving products, systems, services that are innovative, sustainable and satisfies specific users’ needs and society at large. In the 21st Century, it is envisaged to play a crucial role in elucidating many complex and multifaceted problems of the society, environment, and economy. Currently, the Department offers a Master of Design (M. Des.) and Minor Program in Design. In the near future, it intends to start undergraduate (B. Des.) and doctoral (Ph.D.) programs.

Master of Design (M. Des.) is a two-year, full-time program, open for candidates with an undergraduate degree in any discipline. It offers research-intensive, practice-based learning in a liberal, multi-disciplinary environment. The program delivers holistic, transdisciplinary education along with choice-based specializations* in the following domains:

In the first year, a student gets a holistic overview of design, focused on developing basic skills and knowledge essential for design. It includes a semester-long design project in the 2nd semester and a mandatory 8-week long summer internship. Semester project gives students the opportunity of applying learnt knowledge and skills on a practical problem and summer internship exposes them to the practice of design in the industry.

In the second year, a student chooses to be a specialist or a generalist based on the selection of electives from the same or different specialisations. It includes a year-long design research project intended to develop research capabilities and enables students in conducting design research either independently or within multi-disciplinary groups.Apart from mentioned specializations, a host of elective courses are also available in generic areas of design like Design Management, Universal Design, Design Research etc. Generally, courses are structured into modules, offering the flexibility of being taught by more than one faculty member. Hands-on exercises, studio-based activities, case study, seminars, etc. are built into most of the courses to facilitate experiential and practice-based learning.

M. Des. program prepares students with courses based on knowledge, skills, and attitude relevant to the 21st Century problems, needs, and applications. It is structured into 8 core courses, 5 elective courses, one semester-long design project, an 8-week long summer internship, and a year-long Master’s Thesis Project.

• Strategic Product Design

• Visual Communication Design

• User Experience Design

• Information Design

*Degree awarded: Master of Design

Minimum Eligibility for Application

Applicants fulfilling any one of the following minimum entry qualifications are eligible to apply for M. Des. program through the admission portal of SNU.

Shortlisting of Application

Completed applications meeting the minimum eligibility are shortlisted for Design Aptitude Test (DAT) and Interview based on the following criteria.

N.B. University reserves the right to accept or reject any application based on its departmental screening criteria; hence all applications received may not be shortlisted for Design Aptitude Test and Interview. No requests for refund of the application fee shall be entertained whether or not the candidates are called for DAT and Interview.

• Candidates with a valid CEED scorecard will be shortlisted based on cut-off percentile which will be decided by the University admission team based on the number of application received.

• Candidates without a valid CEED scorecard will be shortlisted based on the relevance of work experience and/or their creative work demonstrated through a portfolio.

1. Candidate should have completed an undergraduate degree of minimum 4 years (after 10+2 level) in any discipline, from a recognized university or institution at the time of admission with a minimum of 55% or equivalent.

2. Candidate should have completed an undergraduate degree of minimum 3 years (after 10+2 level) in any discipline, from a recognized university or institution with a minimum of 55% or equivalent along with at least one-year post-undergraduate degree work experience.

3. Candidate should have completed a master’s degree of minimum 2 years (after 10+2+3 level) in any discipline, from a recognized university or institution at the time of admission with a minimum of 55% or equivalent.

All the shortlisted candidates will be called for an on-line Personal Interview and Portfolio Review as per the given dates. The detailed schedule will be informed to the candidates before the interview. Based on the performance in the interview and portfolio review, a merit list will be prepared, and selected candidates will be offered admission

Admission Criteriainto the program. In case any selected candidate declines the offer, her/his seat will be filled up by the candidates from the waiting list.

Note: The Department reserves the right to not fill the seats if desired standards are not met by the candidates.

Eight weeks internship

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1. Introduction to Creative Design2. Elements and Principles of Design3. Design Methods in Practice4. Human Factors Engineering5. Electronics and Software for Designers

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6. Art and Craft Culture of India 7. Design Semantics and Communication Theory8. Technical Writing and Creative Communication9. Semester Research Project10. Elective 1

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11. Elective 212. Elective 3 13. Elective 414. Master’s Thesis Project (MTP) - Phase 1SE

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15. Elective 516. Master’s Thesis Project (MTP) - Phase 2

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UXD VC IDSPD

Strategic Product Design

• Principles of Form

• Manufacturing Processes

• Product Detailing and Modelling

• Product, Service and System Design

• Design Management and Professional Practices

• Research Methods in Design

User Experience Design

• User Experience Design

• System analysis and Information Design

• UX Research Methods

• Interface Design

• Advance Interaction and Service Design

• Design Management and Professional Practices

Information Design

• Principles of Information Design

• Digital Typography and Media Design

• Visualization & Information Structuring

• Interface Design

• Design Research Methodology

• Advance Information Design (Seminar)

Visual Communication Design

• Graphic Design

• Typography

• Advance Typography

• Visual Language

• Type Design

• Visual Narratives

• Motion Graphics

• Animation Design

• Research Methods in Visual Design

Duration

Mode of Study

Degree Requirement

The minimum and maximum duration allowed to complete all the requirements of M. Des. program is four semesters (2 years) and six semesters (3 years) respectively (refer University Regulation for Master’s Program).

For successful completion of M.Des. following minimum requirement must be met:1. Completion of minimum 62 credits of course-work as per below recommendation:

• Core Courses – minimum 26 credits (8 courses)• Elective Courses – minimum 20 credits (5 courses)• Semester Research Project – 4 credits (duration – 1 semester)• Master’s Thesis Project – 12 credits (duration – 2 semesters)

2. Fulfilment of the requirements for the internship (minimum 8-weeks).3. Successful completion of Master’s Thesis Project along with a Research Report.4. Retention of minimum passing CGPA requirement (≥ 6.0).

M. Des. program at SNU is offered full-time and admitted students are not allowed to take up any full-time or part-time job/course outside the campus. They have to register for full-time course load and devote their entire duration of working hours for the studies and research work as determined by the program. This excludes the teaching assistantships offered by the university. Residence requirements for M. Des.

Note: In the case of exchange programs, a transfer of up to 16 credits is permissible with accredited institutions in India and abroad. Core courses are mandatory for all M. Des. students irrespective of their choice of specialisation. Elective courses can be chosen by the students from the pool of offered specialisations depending on their area of interest.

students may be waived in the case of exchange programs with accredited institutions for a maximum of one academic semester.

Theory/ Lecture Component

Guest Lectures/ Workshops

Practical Component

Industrial Visits/Internships

It largely deals with the theoretical base of any course and is imparted through a series of interactive lectures. It includes audio-visual clips, case studies and incorporates small quizzes/tutorials to be prepared/ presented/ submitted by the students depending upon the discretion of the faculty members.

Experts from academics and industry are invited for guest lectures and workshops at regular intervals to expose and sensitize students towards the state-of-the-art trends in Industry, problems, needs and issues relevant to 21st Century.

In line with the practice-based learning objective of the program, the practical component of any course focuses on the application of theoretical learning in practical situations. It may be through a small hands-on exercise in studios, or small projects and assignments.

Industrial Visits/ Internships are expect-ed to assist students in discovering their area of interest where they fit best for employment. Industrial visits will encour-age students to work on live projects. An internship of a minimum of eight weeks at the end of the second semester is man-datory for every student. The student must present a seminar and submit a re-port to the department after completion of the internship. In the case of extension of the internship period, flexibility may be provided on the recommendation of the departmental head.

The curriculum of M. Des. is envisaged in such a way that after completion of the program, students gain knowledge and skills that would help them in acquiring leadership positions as researchers and practitioners. The program prepares them for applying design thinking to various areas (depending on their interest) in solving problems/issues through innovative solutions.

Knowledge and Understating

Design Management and Communication Skills

Research Capabilities

Practical Skills

The core courses offer the fundamental knowledge and understanding of design as a field of study and its scope of application in varied knowledge domains. The elective courses are chosen by students (depending on his/ her area of interest) that equip them with the knowledge of specific domains where they can comfortably apply design thinking and knowledge.

The interdisciplinary and collaborative nature of design enables students in management and communication skills. In design, the students have to articulate their ideas as well as suggest the material and processes for achieving it. These help them develop their communication and management skills.

M. Des. program structure emphasis on design research (with the semester re-search project and master’s thesis pro-ject) that enables students in conducting cross-disciplinary research work inde-pendently as well as within groups in a multidisciplinary environment.

Practice-based learning will equip stu-dents with practical skills on how design thinking and knowledge can be applied to

solving practical problems in real-life sit-uations. Exposure of various design-relat-ed industries through industrial visits and internship will help them gain insights into the skills required by the society and where they can fit themselves.

The 286-acre residential campus houses 2200 students, 250+ faculties and staff members. To ensure comfortable living of all the residents, the campus boasts of various a large plethora of in-house resources including cafes serving a large variety of food, grocery stores for daily needs, a fully equipped medical centre, indoor sports complex, student recreational centre, central library, post office, saloon, and also an in-house Bank on top of two ATMs.

MDes Studio 3D Printing StudioEvery Master of Design (M. Des.) students is allotted a personal working space apart from the regular classroom/studio/workshop space. Every workstation is equipped with high-performance PC terminal, 2D/3D software, and access to design journals & research materials. This studio space is functional 24x7 and acts as a centre for brainstorming, peer discussion, and collaboration.

3D printing technology is expected to radically expand the boundary laid by traditional manufacturing processes. It provides designers with the flexibility of realising very complex shapes or geometries quickly with ease. In the current times, it is considered mandatory for every designer to have hand-on experience with 3D printing technologies.

3D Modelling and Fabrication Studio

Applied Electronics Studio

A product idea at conception, or sketched on a piece of paper, or digitally modelled in software is incomplete unless it is realised as a tangible entity. Product Modelling and Fabrication Studio facilitates this transition from an idea to a physical model or a prototype. This transition being an important step in the design process also provides an opportunity for novice designers in acquiring fabrication skills and experience of learn-by-doing.

With the advent of technologies like the internet of things (IoT), embedded intelligence etc. application-oriented electronics and coding knowledge has become mandatory for every designer. Applied electronics studio provides the basic facilities to students for fabricating parts and function where electronics is required. Open-source electronics platform like Arduino and Raspberry Pi comes very handy in quickly executing most common functionalities. The Studio acts as an exciting space for students to explore various types of sensors, motors, actuators etc. to achieve a variety of functions and embed it in their products.

Visual Design StudioVisualization is one of the crucial steps of any design process. The Visual Design Studio facilitates students with modern tools and techniques to convert their

potential ideas into creative concepts. The studio is equipped with iMac and PCs, Wacom Cintiq, DSLR Camera and Photography accessories, Videography camera, Lightbox, and Printer facilities to support all kind of creative activities.

Central LibraryThe Central Library has an extensive collection of books, scientific and technical journals, and electronic reference materials for satisfying the academic and research needs of students and faculty community. It has a collection of about 40000 documents including reference and textbooks.

Design being a transdisciplinary field of study presents a large number of career options and employment possibilities. Department of Design believes that the best way to lay a strong foundation for a stable career is to be informed and prepared. SNU’s Career Development Centre (CDC) facilitates all such activities on behalf of the Department (for more details https://snu.edu.in/career-development).

Industry Placement

Design has become ubiquitous, and an increasing number of companies are con-sidering its knowledge desirable, making M. Des. graduates adept for a wide range of industry placements. Career Develop-ment Center (CDC) facilitates industry placement through field visits, mentor-ship programs, workshops and training, and individual career counselling.

Academic Placement

Student interested to pursue design further acquires sufficient knowledge, and skills to compete for any Doctoral Program in India and abroad. At the undergraduate level, previous batches of design minor students have got academic placements in institutes like Parsons School of Design (New York), School of Art Institute of Chicago, ArtCenter College of Design (California) etc.

Entrepreneurship

Promoting entrepreneurship is central to the vision of Shiv Nadar University. The transdisciplinary, creative, and innovative nature of M. Des. program make its graduates to come up with novel patentable solutions and even step into the world of entrepreneurship. Atal Incubation Centre (AIC) set up at the University with the support of Atal

Innovation Mission NITI Aayog to serve as an active catalyst for the development of promising entrepreneurs. It is a step to assist budding entrepreneurs in their start-up journey and to support developing start-up ecosystem in India.

Fees Year 1 Year 2 Total Payable

Academic/ Tuition Fees D 2,50,000 D 2,50,000 D 5,00,000

Hostel Fees D 98,750 D 98,750 D 1,97,500

Hostel Fees (After 25% waiver) D 74,000 D 74,000 D 1,48,000

Security Deposit (One Time) D 25,000 ‒ D 25,000

Admission Fees (One Time) D 25,000 ‒ D 25,000

Mess and Laundry Charges: In addition to the above, the use of mess and laundry services from the University authorized vendor is mandatory for all

students. Advances for Mess and Laundry are ₹20,500 and ₹ 2,000 per semester, respectively.

The multidisciplinary and energetic team of faculty members consists of both experienced and practising designers from reputed design schools. Apart from following core

Name & Designation Teaching Interest Research Interest

Prof. Amit RayPhD (University of Georgia)Professor and Head

Visual Design, Design and Aesthetics, Art and Design, Environmental Design, Product Design and Development.

Emotion in Design, Colour & Emo-tion, Art & Design, Environmental Research & Design, Design and Aesthetics, Product Design, and Product Development

Dr. Prakash KumarMDes, PhD (IIT Guwahati)Assistant Professor

Product Design, Ergonomics, Design methods, Form Studies, Product Semantics, Manufacturing Processes, Advanced Ergonomics

Design for Small Scale Industry, Design for Special Needs, Low Cost innovation, Design for Children’s Learning/ Educational Toy Design

Dr. Vikash KumarMDes, PhD (IIT Guwahati)Assistant Professor

Fundamentals of Visual Design, Design Thinking, Research Methods in Design, Strategic Design Management, Interaction Design, System and Service Design, Sustainable Design.

Products, systems and service design for sustainability; Pedagogical approaches for learning sustainable design; Methods and tool for sustainable design; Innovation, Culture as a tool for sustainability.

Dr. Subhajit ChandraMDes, PhD (IIT Guwahati)Assistant Professor

Visual Communication Design, Typography & Type Design, Information Design, Publication Design, Motion Graphics, Design Semantics, and Design Research.

Non-Latin Typography & Type Design, Reading Psychology, Cognitive aspect of Visual Design, Psychological Studies in Design, New Media Technology and Design.

Ms. Snigdha BanerjeeMDes (IIT Bombay)Assistant Professor

Animation, Storytelling, Visual Communication, Indian Art and Aesthetics.

Visual Narrative, Evolution of Animation, Indian Art and Aesthetics, Ethnography, Craft Documentation

faculty members, the institute also invites distinguished designers and researchers from renowned universities in India and abroad, who enrich our academic program.

Shiv Nadar University is located on the outskirts of Greater Noida, about 3km from Dadri, and is well connected to other parts of the country by road, rail, and air.

Reaching by Air

Reaching by Road

Reaching by Train

SNU campus is around 1 hr 30 min drive from Indira Gandhi International Airport via Noida-Greater Noida Expressway. There are direct air services from/to all major cities in the country.

Delhi is well connected to major cities of its neighbouring states. Regular bus service is available to Maharana Pratap Inter State Bus Terminus (ISBT) Kashmere Gate, and Anand Vihar Inter State Bus Terminus. From there you may either hire a cab or take a local bus to Dadri bus stand. The recently completed Eastern Peripheral Expressway is the best route.

Delhi is well connected to all the major cities in the country and you may take a train to New Delhi/ Delhi/ Anand Vihar/Gaziabad Railway Station. From there you may take a local train to Dadri Railway Station or hire a cab to the campus.

Dr. Vikash Kumar Assistant ProfessorCabin no. C219B, C-Block, Second Floor,Academic Complex.Department of Design (SoHSS),Shiv Nadar University.

O: (+91) 120 7170 385M: (+91) 81302 96790Email: vikash.kumar@snu.edu.in

Admission Coordinator

For InformationDr. Subhajit Chandra Assistant ProfessorCabin no. C219K, C-Block, Second Floor,Academic Complex.Department of Design (SoHSS),Shiv Nadar University.

O: (+91) 120 7170 317M: (+91) 80112 69714Email: subhajit.chandra@snu.edu.in

Department of DesignP.O. Shiv Nadar University, NH – 91, Tehsil Dadri, Greater Noida

Gautam Buddha Nagar, UP – 201314, IndiaEmail: design@snu.edu.in | Website: design.snu.edu.in