an insight into insights
Post on 17-Oct-2014
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DESCRIPTION
A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshareTRANSCRIPT
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An insight into insightsRichard Huntington, Saatchi & Saatchi
Thursday, 19 September 2013
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What’s so great about insights anyway?
Thursday, 19 September 2013
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Never the end but always the beginning
Thursday, 19 September 2013
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Better beginnings...
Thursday, 19 September 2013
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Thursday, 19 September 2013
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Thursday, 19 September 2013
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“Insights shift us to a new story. Our insights transform
is in several ways. They change how we understand,
act, see, feel and desire”
Gary Klein, Seeing What Others Don’t
Thursday, 19 September 2013
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“Insight cannot be taken back. You cannot return to the moment
you were in before”
Hilary Mantel, Wolf Hall
Thursday, 19 September 2013
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Just because you call it an insight doesn’t make it one
Thursday, 19 September 2013
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Thursday, 19 September 2013
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Thursday, 19 September 2013
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Revelation
“An astonishing disclosure about people, the category or the wider world”
Me
Thursday, 19 September 2013
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Thursday, 19 September 2013
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Research doesn’t hold a monopoly over insight
Thursday, 19 September 2013
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Thursday, 19 September 2013
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The art of insight hunting
Thursday, 19 September 2013
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Three tools
AliveEmpathyCuriosity
Thursday, 19 September 2013
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“Discovery consists of looking at the same thing as everyone else and thinking something different”
Albert Szent-Gyorgyi,Nobel Prize Winning Physicist
Thursday, 19 September 2013
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Two mantras
Care about what they care aboutSoften your focus
Thursday, 19 September 2013
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One rule
Keep it real
Thursday, 19 September 2013
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Six techniques
You and yoursExploring
Listening hardCultural clues
Other people’s dataWeird shit
Thursday, 19 September 2013
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You and yours
Thursday, 19 September 2013
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Exploring
Thursday, 19 September 2013
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Listening hard
Thursday, 19 September 2013
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Cultural clues
Thursday, 19 September 2013
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Other people’s data
Thursday, 19 September 2013
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Weird shit
Thursday, 19 September 2013
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It is important to be rightIt is essential to be interesting
Thursday, 19 September 2013
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Thursday, 19 September 2013
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Good luck
Thursday, 19 September 2013