an initiative of bctda and the tourism product development … · 2019-06-03 · the bonsai garden...
TRANSCRIPT
![Page 1: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/1.jpg)
Destination Development Forum An Initiative of BCTDA and the
Tourism Product Development Fund
December 11, 2013 | US Cellular Center
![Page 2: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/2.jpg)
Welcome Stephanie Pace Brown, Executive Director
Asheville Convention & Visitors Bureau
![Page 3: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/3.jpg)
Asheville’s Strategic Vision Mayor Esther Manheimer
![Page 4: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/4.jpg)
Tourism Product Development Fund Marla Tambellini, Deputy Director/VP of Marketing
Asheville Convention & Visitors Bureau
![Page 5: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/5.jpg)
Tourism Product Development Fund
• Established in 2001
• Funded with 1% tax on paid accommodations
• 24 grants totaling $15 million awarded to 16 community
projects
– 10 projects completed
– 3 under construction
– 3 in fundraising phase
![Page 6: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/6.jpg)
John B. Lewis Soccer Complex
at Azalea Park
2002, 2004, 2009
![Page 7: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/7.jpg)
Grove Arcade
2002
![Page 8: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/8.jpg)
The Bonsai Garden
at the North Carolina Arboretum
2003
![Page 9: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/9.jpg)
Asheville Visitor Center
2003
![Page 10: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/10.jpg)
Western North Carolina Veterans’ Memorial at
Pack Square Park
2007
![Page 11: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/11.jpg)
Buncombe County Civil War Trails
2007
![Page 12: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/12.jpg)
Pack Square Park & Pavilion
2004, 2007, 2009
![Page 13: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/13.jpg)
Asheville Area
Wayfinding
2007, 2010
![Page 14: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/14.jpg)
Buncombe County Civil War Trails
The Orange Peel
2009
![Page 15: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/15.jpg)
U.S. Cellular Center
2010, 2012, 2013
![Page 16: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/16.jpg)
• Navitat Canopy Adventures
• Pack Square Park Canopy, Asheville Downtown
Association Foundation
• Lighting for Sports Fields, UNC Asheville Foundation
Projects Under Construction
![Page 17: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/17.jpg)
Projects in Fundraising Phase
• Asheville Art Museum
• Montford Park Players
• Smoky Mountain Adventure Center
![Page 18: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/18.jpg)
Black Mountain Bob McMurray, Executive Director
Black Mountain Swannanoa Chamber of Commerce
![Page 19: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/19.jpg)
![Page 20: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/20.jpg)
![Page 21: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/21.jpg)
![Page 22: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/22.jpg)
![Page 23: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/23.jpg)
![Page 24: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/24.jpg)
New Belgium Gabe Quesinberry, Operations Manager
New Belgium Brewery
![Page 25: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/25.jpg)
![Page 26: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/26.jpg)
![Page 27: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/27.jpg)
![Page 28: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/28.jpg)
![Page 29: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/29.jpg)
![Page 30: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/30.jpg)
Noble Rock Bruce Hazzard, President & CEO
Noble Rock Properties
![Page 31: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/31.jpg)
NOBLE ROCK RESORT & SPA
![Page 32: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/32.jpg)
Noble Rock Resort & Spa An Appalachian Health & Wellness Retreat
![Page 33: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/33.jpg)
Noble Rock Resort & Spa An Appalachian Health & Wellness Retreat
![Page 34: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/34.jpg)
Noble Rock Resort & Spa An Appalachian Health & Wellness Retreat
![Page 35: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/35.jpg)
Construction Jobs
1200 to 1500
Operations
350 to 500 FTE
An Appalachian Health & Wellness Retreat
![Page 36: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/36.jpg)
RADLofts Harry Pilos, Managing Member
Delphi Development
![Page 37: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/37.jpg)
![Page 38: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/38.jpg)
![Page 39: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/39.jpg)
![Page 40: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/40.jpg)
![Page 41: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/41.jpg)
![Page 42: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/42.jpg)
RiverLink Karen Cragnolin, Executive Director
RiverLink, Inc.
![Page 43: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/43.jpg)
![Page 44: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/44.jpg)
![Page 45: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/45.jpg)
![Page 46: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/46.jpg)
![Page 47: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/47.jpg)
![Page 48: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/48.jpg)
River Arts District Development Stephanie Monson, Riverfront Redevelopment
Coordinator and Urban Planner
City of Asheville
![Page 49: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/49.jpg)
2014: 14 Riverside Drive Interactive Arts, Culture, and Innovation Center
![Page 50: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/50.jpg)
2015:Town Branch/ Clingman Forest Greenways That Connect Riverfront and Downtown
![Page 51: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/51.jpg)
2016: RADTIP Infrastructure Project to Create an Urban Parkway
![Page 52: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/52.jpg)
2017: River to Ridge Trail system linking Mountainside Park, Downtown, Riverfront
![Page 53: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/53.jpg)
2018: Riverside Drive New Development Opportunities For a Unique Destination
![Page 54: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/54.jpg)
Smoky Mountain Adventure Center Stuart Cowles, President
ClimbMax Climbing Center
![Page 55: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/55.jpg)
+
While some of these tourists find adventure right in our region, many have had to travel a fair distance away from our region, taking their dollars with them.
Outdoor Recreation in the
Greater Asheville Area has been
a staple for regional tourism
.. for decades
![Page 56: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/56.jpg)
+ For Two decades,
Climbmax Climbing
Center has offered
recreation, for all ages,
right in the middle of
Downtown Asheville …
.. and to the many outdoor
destinations in the forest that
surround Asheville
![Page 57: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/57.jpg)
+ Recreation and Tourism Outdoor recreation is big business for
our community and a valuable product
for our tourism partners.
Keeping our visitors
close to Asheville
and enjoying
recreational
activities right here,
in our backyard,
will help keep their
investment
specifically in our
community
![Page 58: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/58.jpg)
+ Our BEST resource is right
in the middle
of town !
The French Broad River Corridor is the most
logical place for this type of growth with parks,
greenways, arts, and now …
By offering an
array of activities,
centrally located in
the heart of
Asheville our hope
is to extend a
visitor’s stay in our
region. French Broad River
Amboy Road.
![Page 59: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/59.jpg)
+ An adventure park
…. S.M.A.C., in the middle of Asheville !
Outdoor adventure combined with a unique urban experience
…. A great partnership for our entire community !
![Page 60: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/60.jpg)
UNC Asheville Greg Carter, Assistant Vice Chancellor for External
Relations
UNC Asheville
![Page 61: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/61.jpg)
UNC Asheville A Place for the Community
“…At UNC Asheville, we respond to the conditions and concerns of
the contemporary world both as individuals and as a university. We incorporate economic, social and environmental sustainability into
our institutional practices and curriculum. With a range of associated centers, partnerships, and initiatives, we fulfill our public responsibility
to address the needs of our community through a continuum of learning.”
![Page 62: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/62.jpg)
Lookout Observatory
![Page 63: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/63.jpg)
Greenway
![Page 64: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/64.jpg)
Greenwood Fields
![Page 65: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/65.jpg)
Economic Impact
![Page 66: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/66.jpg)
Asheville Outlets Developers: Tremont Realty Capital and New England
Development
Presented by: Pat Kappes, Public Affairs Manager
Asheville Convention & Visitors Bureau
![Page 67: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/67.jpg)
• Located just off I-26 on Brevard Road, 5 miles southwest
of downtown Asheville
• Property originally developed in 1989 as a regional mall
• Mall has been struggling for years
Biltmore
Square Mall
![Page 68: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/68.jpg)
• Biltmore Square
Mall is anchored by
Dillard’s and Belk in
its current footprint
• Dillard’s and Belk
own their buildings,
the outlet mall will be
designed around
them
• Current tenants have
been asked to
vacant Jan. 31, 2014
![Page 69: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/69.jpg)
• Asheville considered a gateway to the Blue Ridge
Mountains
• More than 9.3 million annual visitors to Asheville region
• 3 million visitors stay overnight, with an average stay of
2.8 nights and an average party size is 2.6 persons
• Average household income of typical visitor is in excess
of $100,000
• Barron's has named Asheville as #1 of the 15 Best
Places for Second Homes.
• And there is no other outlet center located within 80
miles
What about our area appealed to the
Boston-based developers?
![Page 70: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/70.jpg)
![Page 71: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/71.jpg)
• The indoor mall will be converted and expanded into an
outdoor outlets center
• Projected opening in the spring of 2015
![Page 72: An Initiative of BCTDA and the Tourism Product Development … · 2019-06-03 · The Bonsai Garden at the North Carolina Arboretum 2003 . Asheville Visitor Center 2003 . Western North](https://reader034.vdocuments.mx/reader034/viewer/2022042414/5f2e736897582900a92f9adf/html5/thumbnails/72.jpg)