an industrial visit to jindal aluminium

An Industrial visit to Jindal Aluminium

Report Submitted By:

Anushka Sengupta

Jindal Industrial Visit___________________________________________________________________________________________________________________________________

Index

1. Introduction- About Jindal

2. Quality - A motto

3. Jindal Aluminium Ltd. Quality Policy

4. Products of Jindal Aluminium

5. Domestic Sales/Marketing

6. Competitors

7. Exports

8. Conclusion

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About Jindal:

Jindal Aluminium Limited (JAL), established way back in 1968, & is the leading manufacturer of aluminium extruded profiles in India. Located in the serene outskirts of Bangalore city, JAL is the only aluminium company in India having 6 aluminium extrusion presses under one roof and achieving highest production in the country.

What started as a humble beginning with one 1500 ton American Press gradually expanded to a current collection of world renowned makers of six extrusion presses, each with a different capacity, PLC Controls & modern handling systems.

Jindal Aluminium Limited (JAL) established its factory for manufacture of aluminium extrusions in the year 1968 at Bangalore. JAL has 6 aluminium extrusion presses with an installed capacity of 75,000 TPA. The company is the leader in aluminium extrusions in India having produced about 45,000 MT during 2005-06 and it being the largest manufacturer of aluminium extrusions, is meeting country’s 30% of total demand. It is also exporting its products to several countries all over the world. JAL’s products are well known for its quality and considered best among more than 100 aluminium extrusion manufacturers in the country. Due to image, reputation and high quality, its products command 10-15% premium in the market. However, this benefit goes to dealers and consumers only. Company’s present turnover is 900 crore, share capital and reserve are Rs.900 crore and total

worth is Rs.1000 crores. Since beginning it is a profit making company. The company has not taken loan from any source since it has surplus funds of its own which are invested safely.

Wind power is environment friendly and a green technology. JAL’s 12.04 MW Wind Power Projects are situated at Chitradurga District, 200 km from Bangalore. JAL is now self-sufficient in power through the wind power it generates and the excess is being channelized to the State grid. JAL is also in the process of establishing another wind power project in Karnataka with 12.4 MW capacities. With this, JAL will have nearly 25 MW wind power projects.

JAL organization comprises various charitable and social welfare institutions as well as number of trusts and societies through which it is rendering human services to the mankind. Hence JAL is more of a social organization, giving donation regularly to 600 organisations and scholarship to 5000 children all over India. The trust and society have substantial funds to generate income for donations and other activities, continuing for decades.

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Since the last 40 years, JAL has always been earning profits, most of which are diverted towards welfare and charitable activities, particularly for the downtrodden or weaker section of the society as per the wishes of the CMD, Dr.S.R.Jindal, who has also founded several charitable trusts and societies apart from institutions like world renowned Jindal Naturecure Institute, Manav Charitable Hospital (an allopathic hospital), Jindal Charitable Hospital (an allopathic hospital), mobile dispensaries serving at the doorsteps of the villagers, Jindal Public School, Jindal Pre-university College, Mahila Arts & Crafts Institute besides adopting 100 villages in Karnataka 10 years back where basic amenities like potable water, education (school buildings) and medical facilities have been provided. Jindal provides its employees with an insurance policy of one lakh. It also has a land of 10 acres where it carries on farming and produces good vegetables and is used in its own campus canteen and rest of the surplus is distributed among the families of the employees. One can say that JAL is more of a social organization though business-wise also it is doing well in its own way.

Jindal Aluminium Limited (JAL) is the largest manufacturer of aluminium extrusion profiles in India. JAL offers customers the very best in aluminium extruded profiles, very intricate and sophisticated sections. With our latest CNC, EDM, Wire Cut Machines, JAL can develop dies for new sections within the shortest possible time.

JAL offers wide range of extruded profiles in different aluminium alloys - AA 6063 (63400), 6061 (65032), 6351 (64430), 64423, 6262, 6005, 6082, 6060, 2014. EC Grade alloys - E1E (19501) and E91E (63401)

JAL’s assortment of 6000 different aluminium profiles, aluminium sections cater to the high quality aluminium extrusions requirements in various sectors like Building, Agriculture, Railway and Road Transport, Industrial, Electrical, Electronics, Defence and Aerospace.

Jindal uses 99.9% pure aluminium where later it mixes some alloys with it to bring hardness as pure aluminium is soft in nature. It also imports scraps from outside countries as it can be purchased at cheaper rates and later raw materials are extracted from it for domestic purpose.

Jindal has only one trade union which is much disciplined and it is bound by Tripartite agreement every year.

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Quality – A Motto

JAL strives to accomplish and maintain the finest quality of products in the industry. To achieve this purpose, Company utilizes:

Ultra modern microprocessor based, PLC controlled extrusion press.

Computerized Spectrometer for instant metal analysis.

Computer aided die manufacturing facilities.

Well equipped physical, chemical, mechanical and metallurgical testing laboratory and sophisticated R&D Division duly recognized by the Dept. of Scientific and Industrial Research, Govt. of India.

The strict adherence to quality to make the products superior and incomparable in the market forms the guiding principle for every Jindal employee. Standing testimony to JAL’s achievement is the IS/ISO 9001:2000 certification, awarded by the Bureau of Indian Standards, the first one in the Indian aluminium extrusion industry. Numerous other National and International awards have also been added to JAL’s list of accomplishments.

Jindal Aluminium Ltd. Quality Policy

Through continuous perseverance of Quality Assurance programme, the Company renews its commitment to ensure reliable quality at a competitive price and in turn earn the customer’s satisfaction.

In order to accomplish this, the company strives:

To detect and prevent any non-conformance during production and implement the means to prevent its recurrence.

To upgrade technology and improve techniques, systems, procedures and to carry out continuous innovation to meet changing customers' needs.

To create most congenial and healthy working environment for attainment of quality goals with excellence.

To develop highly motivated and skilled human resources imbued with strong sense of values and commitment to quality.

To improve the quality of life of communities living around the company in particular and society in general by providing basic needs like health, water, education etc.

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Products of Jindal Aluminium

Bars, Rods & Tubes

Structure & Architectural

Moulding & Transport

Industrial & General

Super Profile

New Sections Released

Aluminium Grades & Alloys

Domestic Sales/Marketing

Sales Policy

JAL sells its products under different categories like direct sales to OEMs, consumers/ actual users, Government / Public sector companies against specific orders with mutually acceptable techno commercial arrangements.

Sales also take place through an extensive dealer network spread across the country.

JAL depots and consignment agents located in some of the major cities also supply ready stock which is subject to availability.

http://www.jindalaluminium.com/aluminium_grades_alloys.html

http://www.jindalaluminium.com/aluminium_sections_new_release.html

http://www.jindalaluminium.com/super_profile.html

http://www.jindalaluminium.com/industrial_general.html

http://www.jindalaluminium.com/moulding_transport.html

http://www.jindalaluminium.com/structure_architectural.html

http://www.jindalaluminium.com/bars_rods_tubes.html

Sale to the international market is executed either through agents appointed in some countries or through direct negotiations with the customers and procurement of orders from them. Repeat and regular orders are also obtained from satisfied international customers. There is a choice between mill finish, anodized finish or powder coated finish which the clients can procure as per their choice. JAL also develops new dies for various applications as desired by the customer.

Jindal sells its product through 50% dealer networking, 30% through direct end-users and 20% through export.

Jindal's important customers outside India are the Fabrication Industries, Automobile Industries, Engineering Industries and mainly Solar Industries.

The strategies followed by Jindal to market and sell its product are mainly concentrated on Price, Delivery and Quality.

Jindal has a capacity of total 75, 000 tonnes of extrusion products where, it is presently producing 55, 000 tonnes of extrusion products and rest 20, 000 tonnes are still in reserve.

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COMPETITORS OF JINDAL:

The most important competitors are NALCO, PALCO, STERILITE and HINDALCO. The major one being amongst them is HINDALCO.

Exports

Jindal Aluminium Limited is the largest Manufacturer and Exporter of Aluminium Extruded Profiles from India, registering growth of over 35 % on quantity basis for last three consecutive years and is confident of achieving even higher growth in coming years. Jindal's unblinking focus on quality in all aspects of our operation is driving us ahead in International Market. Besides, one of the pioneers to be awarded ISO 9000 recognition in the year 1994, Jindal is the first in India to be awarded ABS (American Bureau of Shipping) Plant Approval, thus Jindal is now approved manufacturer to supply material for marine grade application. Our Export department is fully equipped with latest tools of communication, skilled manpower and is committed to provide best services to all our customers. Our specially trained and committed team capable of handling Export Logistics, an vital aspects in International Trade to ensure timely shipments / deliveries of orders as per schedule agreed. Our 4000 US Tons press imported from SMS Scholeman, Germany is state of the art technology, enabling Jindal, to manufacture and supply wide profiles as wide as 450 mm depending upon shape and size with tighter tolerances, thus meeting requirements of large sections. Some of the other salient features of Jindal are as under

Annual Production capacity of 75,000MT

Wide range of profiles to choose from - up to 450mm wide profile

Largest aluminium extruder in India

In-house Billet Casting and Die manufacturing facility

Self sufficient in energy requirement through Our Wind Power Mill

Capable of dispatching material within 2 weeks, if dies are ready

Jindal's products enjoy wide international acceptance and are renowned for their high quality and reliability. Our international presence is in over 26 countries across the globe including USA, Canada, Brazil, UK, Europe, GCC countries, South Africa, Mauritius and Australasia etc. With our consistent product quality and services, Jindal has received many awards from prestigious organizations. Jindal has been awarded silver shields for Star Performance for highest Exports of Aluminium Extrusions from India during 2006 and 2007 by Engineering Export Promotion Council, a Government of India recognised agency.

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Conclusion:

The entire visit to Jindal was very beneficial and knowledgeable. Experiencing their mode of work made our theoretical knowledge vital for our future deeds. Having shared their views, knowledge and experience helped us pen down immense unknown facts about an organization, its working-culture, potentialities, growth and expansion and the need & urge of establishing such organizations in the society. Jindal has set one of the best examples in the society that mere profiting from a business in not the only motto of the organizations but also sharing the profit within its organization and people in & around and the right way of investing and utilizing resources. Where surroundings just speak of welfare, Jindal has put its words into real action.

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an industrial visit to jindal aluminium

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