Film Trailer Survey Results and Analyse

Q1- How old are you?

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5

10

15

20

Under 16 17-20 21-25 25-30 0ver 30

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Majority of the people that I asked to fill in my questionnaire were aged either between 17 and 25 or over 30. This means that I will most likely aim my film/film trailer at people aged 17-25 because I can relate to them, and have the most information about them and the kinds of films they enjoy watching. Aswellas this, from other research I have found that this age group (17-25) are the most likely to watch films at all, which is another reason why they will be my target audience.

Q2- What is your gender?

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Male

Female

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Most of the answers to my survey came from females. Because of this, I will probably aim my trailer towards females because I have more data on the kind of films they enjoy and are likely to watch.

Q3-What is your favourite genre of film?

Comedy

Romance

Science-fiction

Drama

Action

Horror

Thriller

Animation

I asked people what their favourite film genre was from the list above (with an option of ‘other’). This pie chart shows that most watched genre among the people who answered my survey was romance. This is probably because it was mostly females who filled it out. Joint second to romance was comedy and horror, followed closely by thriller. These four genres were the favourite with the people I asked, who are likely to be my target audience. Because of this result, I am going to narrow my genre options down to romance, comedy, horror and thriller.

Q4- What rating films do you watch the most?

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U

PG

12

12A

15

18

X

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I asked what rating films people watched the most, and this bar chart shows that there was a range of answers. Even though the age range of the people who answered my survey went from 17-over 30, the most commonly watched age rated film was 15’s. It also shows that they also watched 12’s and 18’s, but no one watched 12A’s, PG’s or U’s. After looking at the bbfcwebsite, I found out what you can or might expect to see in a 15 film: strong violence, frequent strong language, portrayals of sexual activity, nudity, discriminatory language/behaviour and drug taking. This fits in with the fact that they like watching thrillers an horrors.

Q5-How do you find out about new films?

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From this question, I wanted to find out how most people found out about new film releases. This chart shows that 18 out of 21 people (86%) found out about new releases from the trailers. According to these results, social networks also play a big part in promoting new films, with 34% of the people asked saying that they check social media for new film releases. Less popular than these, but still selected by 2-3 people, were magazines and posters.

Q6-Do you watch the trailer before watching new films?

Sales

Yes

No

Sometimes

When asked if they watched film trailers before watching the actual full film, everyone who took part in the survey said either yes or sometimes. This means that my target audience are more likely than not to watch the trailer for a film. No one said they don’t watch the trailers, which means that the trailer is just as important as the film itself, if not more because a lot of people wouldn’t see the film if they haven’t seen the trailer.

Q7-If you do watch trailers, how much do they influence your decision to

watch a film?

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A lot A littlebit

Notmuch

Not atall

I don’t watch trailers

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The results from this reinforce just how important film trailers are for most people. Everyone said that the trailers influenced them either a lot or a little bit when deciding to watch a film. This shows that, for most people, if they don’t like the trailer then they won’t see the film- or if they enjoy the trailer they will. The trailer has to be a good representation of the film to bring in an audience.

Q8-Where do you watch films?

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This graph shows that the majority of the people I asked watched film trailers on youtube. As well this, some of them also watched them at the cinema, on DVD’s, on TV and on social networking sites. This again shows the popularity and importance of film trailers.

Q9-Why do you watch film trailers?

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To learn about the film

To decide if you should watch thefilm

For enjoyment

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When asked why they watched film trailers, 91% of the participants said it was to help them decide if they should watch the film. This therefore shows the importance of film trailers. Without them, films might not bring such a big audience. From this result, you can see that a lot of the people who watch a film are actually their because they saw, and enjoyed, the trailer. It is, probably, the most important form of advertising and promotion for films.

Q10-What is your favourite film of all time?

• This was an open question and the participants could write anything they wanted. These are some of the answers given:

• Forrest Gump• The Hunger Games• The First Time• The Silence of the Lambs• Black Swan• Jaws• Orphan• Shutter Island• The Rocky Horror Picture Show• There was a large range of films and genres given as answers for this

question, but the most popular genre was horror/psychological thriller. Because of this, I will most likely chose one of these genres for my film trailer. I know, from this data, that people in my target audience enjoy these types of film/film trailers, so it would be a suitable choice.