an amsterdam perspective on design thinking
TRANSCRIPT
An Amsterdam perspective on design thinkingToronto, November 24 2015
Hello!
CULTURE & DESIGN
Why culture matters1. Design for the user
Why culture matters1. Design for the user
2. Design collaboration
OUCH!
Dutch culture and designThree aspects of Dutch culture and their impact
on our design process.
Direct
Direct
?!
Flat
Flat
Consensus
Consensus
Consensus
Experience mappingFrom research to design
1 2
THINKING (FRAMING)
HEARING
RELATIONSHIPS PLACETIME
DEVICE
FEELING (MOTIVATIONS)
DOING (BEHAVIOR)
SEEING
(CONTEXT)
1 2
ApproachUse interviews, video
diaries, WhatsApp logs
Sessions with team and
stakeholders
Map touch points, actors,
artefacts, do, think, feel
Create visual stories that
focus on the WHY
ResultsShared understanding and
ownership
Team and stakeholders work
together
Everyone identifies problems
and opportunities in the
experience
ADAPTIVE PATH EXPERIENCE MAPPING 77
EXERCISE 1: DISCOVERY
Case in pointAdding playfulness to the brand
JUMBO
emoji shopping list
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Final thoughts
-Do epic shit