1. An amplifier, not a mouthpiece How charities can unlock the power of the crowd Chris Cox Digital Communications manager Mindmind.org.uk

2. We won't give up until everyone experiencing a mental health problem gets support and respect 3. Managing risk Source: Sky News online 4. Approx. 20k negative tweets about Asda #mentalpatient used 7k times in period 25k donation from Asda Mind got 1,629 pieces of coverage 9 media volunteers shared their stories Celebrity supporters! 5. The spread All those tweets http://bit.ly/asdatweets The first one http://bit.ly/firstmptweet 6. The next day we can help educate your audience (email Rethink received from a digital agency) charity took to Twitter to encourage users to post pictures (HuffPo) charities have taken their own action against the costumes - on Twitter (Mirror) giving a voice (Various) 7. The power of story Blogs as a way of helping someone accept a life event 8. Whats the answer? 9. Whats the answer? 10. Video clip 11. The choir Not giving a voice - making them all bigger and bolder Collective strength Support, respect and nurture 12. Thank you