amul supply chain management
TRANSCRIPT
1
PROJECT REPORT ON
“TO STUDY OF SUPPLY CHAIN MANAGEMENT”
At
AMUL SATELLITE DAIRY,PUNE
Submitted By
Student Name
VISHE PRAMOD RAJARAM
To
“SAVITRIBAI PHULE PUNE UNIVERSITY”
In partial fulfillment of the requirement for the award of the Degree of
Master of Business Administration (M.B.A)
Batch (2015-2017)
Through
AEF’S
ADITYA INSTITUTE OF MANAGEMENT,
Narhe, Pune – 411041.
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Table of Contents
Title Page No.
Declaration from student
Certificate from Company/Organizations
Certificate from Guide
Acknowledgement
Chapter Scheme
List of Tables
List of Graphs
List of Charts
Executive Summary 6
I Introduction 7
1.1 Background of the study 8
1.2 Objective of study 8
1.3 Need of study 8
1.4 Scope of the study 9
II Company Profile 10
III Research Methodology 31
3.1 Research design 32
3.2 Exploratory Research 32
3.3 Data Source 33
3.3.1 Primary Data 33
3.3.2 Secondary data 33
3.4 Area of Study 33
3.5 Target Population 34
3.6 Sample Size 34
3.7 Instrument for data collection 34
3.8 Research technique 34
3.9 Limitation of survey 34
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DECLARATION
I PRAMOD RAJARAM VISHE, hereby declare that this project work entitled “TO
STUDY SUPPLY CHAIN MANAGEMENT“ in AMUL SATELLITE DAIRY .
is my genuine research work carried out and submitted in the partial fulfillment of
the required of degree in Master of Business Administration (MBA) (2015-2017)
program, during the period of Indicate duration.
Date: Sign:
PRAMOD R.VISHE
Place: Name:
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ACKNOWLEDGEMENT
With immense pleasure I present my report on “TO STUDY SUPPLY CHAIN
MANAGEMENT ” at AMUL SATELLITE DAIRY PUNE.
I thank the almighty for showering grace, and my family for all support without
which I could not have finished the project
I express my gratitude towards the AMUL SATELLITE DAIRY PUNE for
providing me the opportunity to complete my training. I would like to extend sincere
thanks to our Project Guide & Institute Director for allowing me to purse my
training in the best manner.
I hope the project report would be of good help for the company and I look forward
to suggestions to improve the project. Any and every kind of suggestion is heartily
welcome.
Thanking You
PRAMOD RAJARAM VISHE
Name of the Student
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EXECUTIVE SUMMARY
As a part of curriculum I have undergone internship in AMUL DAIRY for four Two
months. It becomes necessary for a postgraduate student to be well versed with both theoretical
knowledge and its practical application in real situation. The internship training is an eye opener
regarding the actual functioning of different departments in an organization. Also inter
departmental relationships and its significance is thoroughly understood during this period.
The main objective of summer training was given by the Management of Amul. The
objective was “SUPPLY CHAIN MANAGEMENT.”
I started my summer training on 7 June 2016. And during summer training I had to report
at the organization at sharp 9:00 am and was asked to work till 6:30 pm. First 15 days I spent on
various “Procurement” activities like I had visited near about 59 village dairy cooperative
society, check the hygienic condition of bulk milk quantity tank (BMC) and analysis of
collecting milk sample.
After that next 15 days I work in Quality Assurance Department as management trainee
for quality executive and checking quality of raw material of finalized the product.
Then 25 days I work in Production department as management trainee production
executive to work as supervision of production area and last 5 days work as utility section &
ETP.
There is one thing that I have found that the peoples working at AMUL are very much
helpful in all areas. Every time they come to me and told me that they are available at any time
for me for anything, which really boost me and motivates me towards my goal and objectives.
The culture of AMUL is very much friendly.
I completed my project on 5 August 2016 & during the project I have achieved my all
objectives of my project.
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1.1 BACKGROUND OF STUDY:
To Minimize the time of Loading and Unloading of Crates from the truck. Calculate distance of
from plant to milk collection center to avoid deteriotion of milk by long time contamination.
Ensure the hygienic and quality of Milk to have clean, safe and nutritive milk for further
processing of it. To distribute the quality product to final end without any deteriotion. Ensuring
of Milk product to reach in Unseasonal Condition to fulfill the demand of end user.
1.2 Objective:
To Calculate the Loading and Unloading Time of Crates from the Truck.
To Calculate the Kilometers from the CHANDOLI Plant to the Drop Point of the
Distributors.
To Analyze the Truck sheet entry of the raw chilled milk received from village dairy co-
operative society. Tanker route management for effective milk transport.
To ensure raw milk quality and quantity.
1.3 Need of the study
1. To understand procurement of milk
2. To understand distribution of milk and milk product
3. To aware lack of supporting information systems.
4. To study the technology solution
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1.4 Scope
1. Supply Chain Strategies are the critical backbone to Business Organizations today.
2. Transportation network design and management assume importance to support sales
strategy.
3. Inventory control and inventory visibility are two very critical elements in any operations
for these are the cost drivers and directly impact the bottom lines on the balance sheet
Inventory means value and is an asset to the company.
4. The health of the inventory turn relates to the health of business.
5. In a global scenario, the finished goods inventory is held at many locations and
distribution centers, get manage.
6. Effective control of inventory and visibility of inventory gains importance as a key factor
of Supply Chain Management function.
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INTRODUCTION
1.5 COMPANY PROFILE & COMPANY OVERVIEW
In the year 1946 the first milk union was established. This union was started with 250 litters of
milk per day. In the year 1955 AMUL was established. In the year 1946 the union was known as
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected
the brand name AMUL in 1955.
The brand name Amul means “AMULYA”. This word derived form the Sanskrit
word “AMULYA” which means “PRICELESS”. A quality control expert in Anand had
suggested the brand name “AMUL”. Amul products have been in use in millions of homes since
1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul
Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made
Amul a leading food brand in India. (The total sale is Rs. 6 billion in 2005). Today Amul is a
symbol of many things like of the high-quality products sold at reasonable prices, of the genesis
of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy
of a farmers' organization. And have a proven model for dairy development (Generally known as
“ANAND PATTERN”).
In the early 40’s, the main sources of earning for the farmers of Kaira district was
farming and selling of milk. That time there was high demand for milk in Bombay. The main
supplier of the milk was Polson dairy limited, which was a privately owned company and held
monopoly over the supply of milk at Bombay from the Kaira district. This system leads to
exploitation of poor and illiterates’ farmers by the private traders. The traders used to beside the
prices of milk and the farmers were forced to accept it without uttering a single word.
However, when the exploitation became intolerable, the farmers were frustrated. They
collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom
movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a co-
operative union, Instead of supplying milk to private traders. Sardar Patel sent the farmers to
Shri Morarji Desai in order to gain his co-operation and help. Shri Desai held a meeting at
Samarkha village near Anand, on 4th January 1946. He advised the farmers to form a society
for collection of the milk.
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These village societies would collect the milk themselves and would decide the prices at which
they can sell the milk. The district union was also form to collect the milk from such village co-
operative societies and to sell them. It was also resolved that the Government should be asked to
buy milk from the union.
However, the govt. did not seem to help farmers by any means. It gave the negative
response by turning down the demand for the milk. To respond to this action of govt., the
farmers of Kaira district went on a milk strike. For 15 whole days not a single drop of milk was
sold to the traders. As a result the Bombay milk scheme was severely affected. The milk
commissioner of Bombay then visited Anand to assess the situation. Having seemed the
condition, he decided to fulfill the farmers demand.
Thus their cooperative unions were forced at the village and district level to collect and
sell milk on a cooperative basis, without the intervention of Government. Mr. Verghese Kurien
showed main interest in establishing union who was supported by Shri Tribhuvandas Patel
who lead the farmers in forming the Co-operative unions at the village level. The Kaira district
milk producers union was thus established in ANAND and was registered formally on 14th
December 1946. Since farmers sold all the milk in Anand through a co-operative union, it was
commonly resolved to sell the milk under the brand name AMUL.
At the initial stage only 250 litres of milk was collected everyday. But with the growing
awareness of the benefits of the cooperativeness, the collection of milk increased. Today Amul
collect 11 lakhs litres of milk every day. Since milk was a perishable commodity it becomes
difficult to preserve milk flora longer period. Besides when the milk was to be collected from the
far places, there was a fear of spoiling of milk. To overcome this problem the union thought out
to develop the chilling unit at various junctions, which would collect the milk and could chill it,
so as to preserve it for a longer period. Thus, today Amul has more than 150 chilling centres in
various villages. Milk is collected from almost 1073 societies.
With the financial help from UNICEF, assistance from the govt. of New Zealand under
the Colombo plan, of Rs. 50 millions for factory to manufacture milk powder and butter was
planned. Dr.Rajendra Prasad, the president of India laid the foundation on November 15,
1954. Shri Pandit Jawaharlal Nehru, the prime minister of India declared it open at Amul
dairy on November 20, 1955.
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Amul has been able to:
1. Produce an appropriate blend of the policy makers farmers board of management
and the professionals: each group appreciating its rotes and limitations,
2. Bring at the command of the rural milk producers the best of the technology and
harness its fruit for betterment.
3. Provide a support system to the milk producers without disturbing their agro-
economic systems,
4. Plough back the profits, by prudent use of men, material and machines, in the
rural sector for the common good and betterment of the member producers and
The Union looks after policy formulation, processing and marketing of milk, provision of
technical inputs to enhance milk yield of animals, the artificial insemination service, veterinary
care, better feeds and the like - all through the village societies. Basically the union and
cooperation of people brought Amul into fame i.e.
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PUNE PLANT
AMUL SATELLITE DAIRY CHANDOLI, RAJGURUNAGAR ,PUNE
Amul Satellite Dairy was establish in 2003 near the Rajgurunagar. It unit of Kaira District
Co-operative milk plant Anand Gujarat.
Year of establishment:- 2003
Distance from the city:- 40 km
From Pune city
Total area of dairy :- 2 Acres
Total RCM centre :- 61 society
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PRODUCT PROFILE
AMUL mainly does purified milk and milk products. The products that are produced by
these units are:-
1) Amul Gold
Amul milk is containing 6.0% Fat and 8.5 % SNF.9.0 % rich, creamier and tastier and it is ideal
for preparing home-made sweets .
Available in 500ml., 1ltr packs, 6 ltr packs
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2) Amul Taaza
TAAZA milk containing 3.5% Fat. And S.N.F 8.6% rich. It is useful for baby products.
Available in 500ml., and 1ltr packs.,6 ltr
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3) Amul Cow milk
Amul cow milk containing 3.8%Fat. And S.N.F 8.6% rich..
Available in 500ml., and 1ltr packs.
4) Amul Butter milk
Amul butter milk containing 1.5% fat
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Available in 2ooml.500mi, and 1ltr packs.
vailable in 500ml., and 1ltr packs.
5) Amul Slim & Trim
Amul Slim & Trim milk containing 1.7% fat
6v666) Amul Masti Dahi
Amul Masti Dahi contening 3.1% fat
Available in 200gm,400gm & 1kg packs.
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PROCESS
The Process Flow of the AMUL Dairy
Raw
.
Raw Milk Reception:
Raw milk received through insulated road/rail tankers at a very low temperature thus retaining
the freshness of milk. The milk goes for more than 15 stringent quality tests before it is accepted
for the processing of milk.
Milk achieved from individual producers is checked for all basic quality parameters meeting the
company specification and required norms at respective collection and chilling centres.
Milk is then supplied to the dairy units through insulated milk tankers at <4 degree C.
Processing of Milk:
Processing of milk is done in basically 4 steps
Clarification
Standardization
Homogenization
Pasteurization
Raw milk reception Clarification Standardization
Processed Milk Pasteurization Homogenization
Deep Chilling Dispatch
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Clarification:
The chilled milk from the silos goes to the clarifier after pre-heating. The clarifier spins the milk
at very high speed, removing all the dust particles that are invisible to naked eyes.
Standardization:
Milk from different breeds of cow and buffalo may vary in its composition. Hence, to make Milk
uniform in composition, before supply to the market, it is standardized by raising or lowering its
fat and SNF percentage present in the milk to a desired level, so as to deliver the milk to
consumers as per prescribed norms of FSSAI.
Homogenization:
In this process, the milk is processed at very high pressure during which the large fat globules
presently in milk are broken down into tiny droplets. The milk fat gets evenly distributed in the
milk and milk become whiter and thicker. Milk is homogenized for consumers who do not like
cream layer on top. Homogenization improves Palatability of milk and is easily digestible.
Pasteurization:
The milk is then pasteurized, named after Louis Pasteur, a French Scientist who invented the
process to use in wine. Pasteurization was first applied by Dr. Soxhiet of Germany. This involves
heating of milk to 72 degree Celsius for 15 second and then cooling it down to 4 degree Celsius.
The process kills all pathogenic bacteria present in the milk making. It makes milk safe for
consumption. Pasteurization, unlike boiling does not affect the nutritional value of the milk.
ABOUT FUNCTIONAL DEPARTMENTS
Operations & Supply Chain Management
As mentioned earlier, the strategy, design and practices in AMUL’s network are strongly driven
by the objective of establishing and operating an efficient supply chain from milk production and
procurement to product delivery to customers. Management of this network is built around two
key elements – (a) coordination of the diverse elements of the network and (b) use of appropriate
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technology that includes product, process and information technology and managerial practices
and systems. In what follows, we describe various features of these elements that have
contributed to the evolution of an efficient supply chain.
Supply chain of AMUL dairy:
I. Supply of inputs for dairying in form of fodder, animal feed plant, veterinary aids for the
animal (cattle and buffalos).
II. Milk is taken out from the mulching animal on the daily basis by the dairy farmers (large,
medium and small scale farmers).
III. Collection of milk by collection centers (various milk cooperatives societies).
IV. Milk collected by the cooperative societies are sent to the dairy plants where chilling of
milk, processing and packaging of milk and milk product, transportation of milk and milk
product is carried out.
V. The transportation of chilled milk and milk products from one place to another is done
through the means of refrigerated vans, or insulated milk tankers.
VI. Final processed milk and milk products are transported to various retails outlets,
supermarkets, and to retails markets from where the processed milk and milk products
finally reaches to their end customers.
Issues and challenges in value chain
1. Meeting seasonal spikes in demand and ability to measure the quality of procured milk at
the source.
2. Complex logic of payments to producers based on fat, solid non-fat (SNF) and quality of
milk received.
3. Keeping track of truck and tanker routes, as well as capabilities for viewing, monitoring
and payment based on route or distance.
4. Visibility into the shelf life and stock-outs of raw material.
Issues and Challenges at the Production and Standardization stage
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1. Manual and time-consuming processes for milk standardization calculation, handling
production planning based on nonstandard raw material, addressing growing food
concerns from consumers.
2. FAT accounting and effective tracking of FAT loss in the production process.
Issues and Challenges at the small suppliers’ level
1. Inadequate feeding of animals
2. More disease incidence
3. Low genetic potential of animals
4. Lack of chilling capacities
5. Exploitation of farmers
6. High production costs
7. Delayed payment of dues
Issues and Challenges at Collection location Level
1. Milk base mainly consisting of small holders
2. Involvement of too many intermediaries
3. Gaps in information
4. Absence of a screening system
5. Lack of Infrastructure
6. Manipulation of the quality of milk by the farmers
Issues and Challenges at the Processing stage Level
1. Seasonality of production and fluctuating supply
2. Absence quality standards
3. Adulteration and Food safety
4. Lack of trained and skilled workers
Issues and challenges at the Storage and Logistics stage Level
1. Lack of cold storage facilities
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2. Gap in the cold chain and transport facilities
Issues and Challenges at the Co-operative Level
1. Less number of member farmers
2. Lower participation in the decision making process
3. Losses
4. Low prices of milk
5. Inefficient service
Distribution:
GCMMF coordinated with various unions to get a regular supply of milk and dairy products.
The processed milk and dairy products were procured from district dairy unions and distributed
through third party distributors. To ensure quality and timely deliveries, GCMMF and the
district unions had several mechanisms in place. The VCS constantly monitored the deliveries of
the milk collected and ensured that the milk was picked up on time. The unions monitored the
supplies of milk and the distribution of finished products.
Production Department:
The most important part in any organization is firm, company or co-operative sectors.
Production can be made for the middle users or for the end-users (direct consumers). Production
do the main work of converting raw material into semi-finished or finished goods, it depends on
what kind of production the organization is doing.
In the context of AMUL Dairy, people have endless demand for milk and milk products.
AMULDAIRY undertakes the procurement of milk and its production likewise satisfying the
needs and demand of people. It estimates the demand and accordingly production is done for
which arrangement of Raw material, finance and provision for selling is made by
AMULDAIRY.
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The Production Department is interrelated with the Personnel, Finance, and Marketing
Department. On an average 2 lakes liters of milk is processed by AMUL dairy.
Activities of Production Department:
There are mainly Eight (8) activities done by the Production Department. They are as
follows:
1. Raw Material Receiving Dock
2. Clarification
3. Homogenization
4. Pasteurization
5. Chilling
6. Processed Milk
7. Deep Chilling
8. Dispatch In Insulated Tankers
AMUL Dairy has set up a modern plant for the production process. It has established its plant in
a modern high tech style which functions nearly 80% automatically.
Finance Department
Finance is the most crucial part in any organization. Finance is required in each & every stage of
the business. Business is nothing but a process of making money through money. The finance
department of a business takes responsibility for organizing the financial and accounting affairs
including the preparation and presentation of appropriate accounts, and the provision of financial
information for managers
The primary purpose of the Finance Department is to monitor and report on the financial position
of the AMUL Dairy and to provide an excellent level of service to their public customers and
customers in other City Departments.
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It can be acquired through various sources. After the acquisition of finance, the work of
utilization of finance is to be decided. The finance department has to deal with not only the
procurement of finance but also with the proper utilization of it. Finance is the basic requirement
for purchase of assets, production of goods, marketing, selling, etc. The finance department takes
the decision regarding financial matters. Thus, we can say that finance dept. is one of the most
important dept.
The Main Areas Covered By Financial Department in Dairy
Book keeping procedures.
Creating a balance sheet & profit and loss account.
Providing information to management
Marketing Department
“It is clearly said that Marketing Department is the Front Face of any organization or firm”. This
is said because marketing is the only means from where the consumers can know about the
upcoming products of the firm or organization. This indirectly gives result in increased sales of
products.
Marketing - in other sense, means promoting the product publically and to bring revenue through
sales. Marketing Department does the function of creating demand in people and generates sales
from it, which completely depends on marketing department.
AMUL dairy is having a full-fledged marketing dept. where all the functions related to
marketing are performed. As a part of marketing strategy AMUL Dairy has increased its
Morning milk centers.
Also AMUL dairy have introduced various innovative distribution format such as
Milk Shops.
Franchise Shops.
Kiosks.
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Insulated Containers.
Container on wheel.
This distribution is itself so innovative that make AMUL dairy different than their competitors.
Human Resource Department
There is a well versed Quote saying that “Employees are the assets of any organization” Which
depicts that they are most important tool of organization. Thus to maintain them for the
organization, Personnel department (Human Resource Department) is kept for the well being of
employees.
The function of Human Resource Department can be seen in each and every department of any
organization. Thus it can be easily said that “The Human Resource Department” is the heart of
any organization. The function of Human Resource Management is to manage the people
working in the organization. It mainly focused on the intrapersonal relationship and interpersonal
relationship of employees.
Human Resource Management in simple words means planning, organizing, directing and
controlling of procurement, recruitment, selection, training and development, compensation,
integration, maintenance, appraisal, allocation and separation of Human Resources
Thus, Human Resource Management refers to set of programme, functions and activities
designed and carried out in order to MAXIMIZE the employee’s as well as organizational
efficiency and effectiveness.
Purchase and Store Department
Inventory Management System
In AMUL dairy, the store department uses the FIFO method. I.e. First in First Out method of
inventory management
Purchase Procedure
AMUL Dairy’s main raw material is milk. The purchase department has only to pick up just 10%
of other raw material. The purchase procedure is as under:
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1. First of all respective department heads find out their need and get it approve by the
managing director.
2. Then they contact the stores department.
3. After this they send an indent to the purchase department.
4. The purchase department then asks for quotation from the suppliers.
5. After the quotations are received will then be selected.
6. The least cost giving suppler will then be selected.
7. Then take the approval and give the authority to the supplier who gets the quotation
passed.
8. Then just let the finance department will make the payment the supplier after the
delivery of goods.
Types of Stores
Cold Stores
The cold stores are use for storing milk, chhas, flavoured milk, Dahi etc. and many other
products.
General Store 1
In this general store, the veterinary products, medicines, transportation instrument,
buckets, flavors for milk and Ice-cream are stored here.
General Store 2
Here plastic of milk bags is store; tins of ghee, milk powder etc. is stored.
QUALITY ASSURANCE DEPARTMENT
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ORGANIZATIONAL STRUCTURE OF QUALITY CONTROL DEPARTMENT
Activities
Carried By
People in
Quality Control
Lab
Superintendent
The superintendent observes all the activities in the lab, packing and giving the guidance.
Junior Officer
Here the officer looks after all Agmarks related to ghee and butter in the lab.
Senior Officer
Here the senior chemist looks after IS/ISO 9062 IS 14001, HACCP, 2002 f 3A (food
safety management system) and ISO 9000-2000 certificates.
QUALITY CONTROL MANAGER
QUALITY CONTROL OFFICER
SENIOR CHEMIST
JUNIOR CHEMIST
SAMPLER
WORKER
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Chemist
The chemist looks after all the society milk, pasteurized milk and other milk products.
Sampler
The sampler takes the samples from the milk received from different co-operative
societies.
Micro Biologist (Milk Plant)
The microbiologist cleans up all the tools and machines, which are used for milk, butter
and buttermilk.
DISPATCH AND LOGISTICS
All activities carried out under the supervision and order General Manager of Marketing head i.e.
order of milk and milk products are dispatched as per the order of customers and retailer and all
records of dispatch are kept in dispatch register and computer.
In dispatch department the work is divided in 2 shifts
1. Afternoon
2. Evening
Sources of Mode of Transportation
There are trucks, tempos, insulated vans, three wheeler tempos are used to deliver the milk and
the milk products in all the two shifts.
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Research Methodology
3.1 Research design:
Descriptive research and exploratory research was conducted to fulfill the objective of the study.
The research was conducted from 07 June 2016 to 5 August 2016. The research includes
meetings with the Distributors, Truck drivers, Retailers and Chandoli Plant Staff. It included
Sheets provided by the Mr. Sachin Sarada (GCMMF) which has to be answered by Distributors.
I saw the overall process of Milk, Dahi ,Butter milk Production. I also studied the loading of
products in refrigerated trucks and which was going to the Distributors and also saw the
unloading Process. I also calculated the time of loading and unloading of the crates.
I went with the trucks to know the route and noted down the timing of reaching to each co-
operative village society also visited to dairy farms of the some farmers to know the raw milk
quality. Checked the animal feed samples at Pune satellite dairy laboratory to ensure the cattle
feed quality. noted down the route which truck was following. The views of the above society
are mentioned in the Report
.3.2 Exploratory Research:
In exploratory research data collected directly from the farmers. Ie. Milk producer, distributor
and retailer in Pune district innovative and leaders are targeted to collect information.
A) Depth interviews:
Conducted interview of the Amul milk producers.
B) Literature search:
In this research I include the Amul cattle feed literature and milk procurement related
material. I studied it deeply to know nutrient contain of cattle feed.
C) Focus group:
Night meetings was conducted at village and brought farmers together to study and talk
over them of interest
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3.3 Data source:
The data and information required for the study was collected from primary and secondary
sources.
Primary data:
Primary data was collected by conducting survey in selected area for study. The project was
survey type, so immense importance was given to constructing questionnaires, interviewing the
respondent (distributors, society chairman and farmers), tabulation of data and statically
techniques to analyze data.
Secondary data:
Secondary data was collected for reputed statistical website, procurement officer and sales team
to get some ideas about the project and related perception of the situation.
2.4 Area of study
Milk procurement activities was started in 2013
Area of operation
Taluka Year of
starting
Khed 2013
Shirur 2014-15
Ambegoan 1015-16
Mainly working in 3 talukas or Pune district.
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3.5 Target population: 3 Taluka’s
3.6 Sample size: 61 Dairy co-operative society
3.7 Sampling method: Simple random sampling
3.8 Instrument for data collection:
Questionnaire-open ended question, close ended multiple choice question were involved in the
questionnaires.
3.9 Research techniques: Personal interview
3.10 Limitations of the survey/ study
Dealers and farmers either have limited / lack of time or no interested, so that sometimes
they could not proper response.
Dealers are least interested because of lack of time.
It might also be so that some respondents were not motivated enough to respond
properly although full attempt was made to keep it as unbiased as possible.
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4.1 Loading and Unloading Time Calculation
This time calculate on the basic of no. of labour for loading and unloading. It’s also depends
size of truck means no of crates in on t truck and distances between the truck and godown. One
truck loading required 1 ½ hr for loading with 4 labours. Unloading also required same time as
like the loading the truck.
Table No. 4.1 No. of labours for loading the truck
( Graph 4.1)
0
200
400
600
800
1000
1200
1400
15 30 45 60 75
NO.OF CRATES
TIME (Min)
Time (min) No. of Labour No. of Crates /truck
15 4 400
30 4 600
45 4 800
60 4 1000
75 4 1200
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4.2 Calculation of kilometers from Chandoli to drop point of the Distributors
The distributors were different location as like the Pune, Nasik, Aurangabad. The
distance between the Chandoli to Distributors is vary from location. All trucks from Chandoli
start at the evening and early morning it reached to distributor location. For the kilometer
calculation GPS system fit in the Truck. It helps to track the location of truck exact. Truck size
and No. of truck at each location is depends on the no. distributors and quantity of milk at each
distributing point required. The mobile tracking is also done some time.
Table 4.2 No. of truck per Distributing point and location
No. of
Truck
Location No. of Distributors
1 Pune 25
2 Nasik 30
3 Aurangabad 50
4 Nagpur 60
(Graph no.3.2)
25
30
60
50
NO.OF DISTRIBUTORS
PUNE
NASHIK
AURANGABAD
NAGPUR
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4.3 Tanker for Collective centers:
First they were selected the no. of collective centre and milk procurement in the same route. It
helps to select the size of container required for same route for collecting the milk. The effective
management is possible by route management of the truck. For Example. One route and no. of
cooperative society as calculate like.
Table 4.3 No. of truck per Distributing point and location
N o. of Co operative
society
Milk Procurement
(liter)
1 Daad 1296
2 Chas 1759
3 Saigoan 1986
4 Gargoatewadi 1456
5 Neherewadi 1585
6 Agarvadi
1090
Total 9172
Truck capacity 10000 ltr
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4.4 Milk Quantity and Quality:
First they were selected the no. of collective centre and milk procurement in the same route. It
helps to select the size of container required for same route for collecting the milk. The effective
management is possible by route management of the truck. For Example. One route and no. of
cooperative society as calculate like.
Quality parameter
1 Urea detection
2 Ammonia fertilizer detection
3Nitrate fertilizer / pond water detection
4 Starch and flours detection
5 Sugar and sucrose detection
6 Glucose detection
7 Salt detection
8 Acidity
9 SNF ( solid not fat )
10 Fat determination
40
4.5 Price factors of Amul products:
(Table no.4.5)
(Graph no.4.5 )
05
101520253035404550
2520
15 20
10
50
price
Sr.no Product Ml Price
1 Amul Gold 500ml 25
2 Amul Taaza 500ml 20
3 Amul slim & Trim 270ml 10
4 Amul Cow Milk 500ml 20
5 Amul Butter Milk 500ml 15
6 Amul Masti Dahi 1 ltr 50
42
Findings
1) Direct milk bill payment to farmers. After every 10 days cycle payment has made to farmers.
2) Produce meeting to be conducted at DCS level for the better transparency and improvement in
trust level.
3) Amul focus on that to maintaining good rates in flush season.
4) Random visit of quality person to attend the reception , collection of doubtful samples and
adulteration test. All per strictly monitored for good since .
5) Veterinary service started at all target area.
6) Amul provides good quality of cattle feed to Amul milk producers.
7) Bonus to milk producer for year 2014-15. Distributed near about 7 core rupees farmers on bank.
8) Amul provided milk adulteration kit at per level .it helps to know identify the
Milk adulteration at per.
9) FSSAI license to societies- All the per have applied for food & drugs license.
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CONCLUSION
AMUL, is playing a vital role in serving the rural class & contribution for the economic up
Lift ment of farmers. It is helping the farmers by giving them all facilities to rural people by
supplying fodder & feed, improving the breed by artificial insemination with the help of their
veterinary services. AMUL is reaping profit by equipping the latest technology& producing
better quality products. It is serving the best quality milk & milk products to its customers,
thereby maintaining their top position in the market. It has atomized manufacturing and every
process is computerized. In other words, through automation it has achieved great success and a
good recognition.
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RECONDATION
AMUL Should maintain the good relationship with the farmers , co- operative societies
and distributors
More focus on milk procurement and maintain quality milk product.
The distributors are also facing the problem of dumping which make it impossible for
them to forecast and give order for the next day as they currently have extra stock.
The distributors of Amul should not be allowed to keep other milk products. And even if
they maintain the same, they should be punished.
Certain schemes needs to entertain to the milk distributors shall be given so as to
motivate them and increase our sales.
Trucks which are used for transport of Amul Pouch Milk should be washed regularly.
Company should try to make available their product at all most retailer’s shops by
improving their distribution channel.
Satisfaction level of customers should be raised by providing good quality product at low
price, and should try to remove reasons for dissatisfaction of customers.
Feedback, suggestion & complaints should be revised by AMUL if they are appropriate
&Good. It should also try to take actions for Implementation.
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BIBLIOGRAPHY
www.amul.com
www.wikipedia.org
www.googlemaps.com
www.wikipedia.com