amplifying the b2b experience (stephen ilkiw, pwc)
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DESCRIPTION
In his Seven-Minute Medley presentation, Stephen Ilkiw will share insights into what B2B-driven organizations look for in successful sponsorships. As the lead for PwC Canada's national sponsorships, Stephen will discuss how PwC Canada's various sponsorship initiatives have allowed them to create unique experiences for their B2B clientele. Specifically, Stephen will speak to how they have leveraged Team PwC to build and foster these relationships, the value of sponsoring athletes and sports for their organization, and the ROI this has ultimately generated for their business.TRANSCRIPT
- 1.Amplifying the B2B Experience
2. B2B Businesses selling direct to other businesses 3. This is B2C This is B2B 4. Audit Tax Consulting 5. C-Suite, Corporate Directors, SVPs, EVPs Age 45 - 65 6. 80 Canadian Companies have revenue > $5B 7. Relationships 8. Team PwC 9. Client Engagement Staff Engagement 10. PwC What did Team PwC Achieve? Three years of results 10 35 Events 2700 Staff encounters 2500 client encounters 11. Ride with Ryder 12. CEOs love me 13. . I look forward to meeting with you to discuss the Enbridge file and the relationship going forward. -CEO Bill, thanks very much for the invitation to the "Ride with Ryder". This was an excellent event; from the organization, to the ride itself and of course Ryder, who is a real gentlemen and a great ambassador for your firm. I was impressed with PwC's support of the various Canadian athletes - it pays off I am sure but it also makes a real impact on the athletes themselves and helps them reach their goals. 14. October 31, 2013 15. The very next day 16. B2B cares most about relationships starting maintaining building using etc 17. Relationships