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TRANSCRIPT
Chronic PainMan On Fire:
• 25% of Americans suffer from chronic pain
• Nearly 50% do not get effective relief from current therapies
• Post surgical pain often clear culprits
• In many common conditions such as diabetic neuropathy, no clear source of pain is found.
• The annual cost of chronic pain is as high as $635 billion a year, which is more than the yearly costs for cancer, heart disease and diabetes.
Innovation of tomorrows pain relief solutions
ResveraTech
Amare Stoudemire… Why are you in a tub of wine???
• All natural (homeopathic)
• Found in wine, and dark chocolate
• Potential usage:• Heart Disease• Cancer• Metabolism• Lifespan• Pain relief
Resveratrol
• OTC market as of 2013 ~ $6Billion• Internal Analgesic ~ 60%• External Analgesic ~ 15%• GIA estimates $34.6Billion in
analgesic market by 2015.
Market
Platform Technology
ResveraDermCreme
Pain Relief Patch
Post-Surgical Pain Relief Bandage
Pain Relief Sutures
ResveraDerm Clinical Feasibility StudyCustomer Acquisition and Backing
• Physical Therapists• Elderly post-surgery patients• Orthopedics• Sports injury
• Chiropractors• Homeopathic
• Medical spas and Compounding Pharmacists• Massage• Homeopathic• Western Medicine
• Pain Relief Centers • Desperate for pain relief
Marketing Plan
• Finish development of platform
• CMO manufacture agreement
• Data acquisition for downstream (IP protection)
• Website Design
• Clinical feasibility
• Large retail
Sales
• Website• Clinic / Retail
• Distributer
Strategy
• BASF is an international chemical manufacturer
• Agreement in place: ResveraDerm development
R&D Manufacturer
• Manufacture product for :• Fee for service• Royalty
• Save startup capital
Contract Manufacture
Timeline
2011 2012 2013 2014 2015 2016 2017 2018
Hard Launch Patch, Bandage, Sutures
Phase III Begin (Commercialization, Angel/VC Funding)
Phase II Complete (Patch, Bandage, and Sutures Ready for Launch)
Break Even
Phase II Approval (Development of Downstream Products)
Hard Launch ResveraDerm (Large Retail)
Downstream Product IP Acquired
Phase I End
Soft Launch ResveraDerm (Clinical Feasibility Study)
SBIR/STTR Phase I Approval
Submission of SBIR/STTR
Draft of SBIR/STTR
Business Planning Begin
Publication III
Publication II
Publication I
• Phase I:• Feasibility• Clinical Study• 6 months : $150k
• Hard Launch ResveraDerm• Phase II:
• Downstream Product Development • 2 years : $750k
• Phase III (Commercialization) • Angel/VC:
• Strong track via SBIR• Manufacturer contract• Ready for sales
8000
16,000
24,000
32,000
40,000
48,000
58,000
68,000
78,000
88,000
98,000
108,000
118,000
128,000
138,000
148,000
158,000
168,000
178,250
188,500
198,750
209,000
219,250
229,500
239,750
250,000
260,250
270,500
280,750
291,250
301,750
312,250
322,750
333,250
343,750
354,250
364,750
375,250
385,750
396,250
406,750
$0$500,000
$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000$3,500,000
Revenue vs. Unit Sales
Units Sold
Fixed Costs: $626,820Variable Cost per Unit: $3Unit Price: $7.20Unit Increments: 10,000
BREAK-EVEN POINT: 149,243
Projections
• Fixed and variable costs analyzed• Conservative Assumptions
• low price point• two marketing channels• Concentrate efforts on TX, NM, AR, LA• Market penetration based on Lidoderm
1999• Manufacturing keeps up with sales
2014 2015 2016 2017 2018 2019 2020$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
$100.0
$0.10 $2.00 $5.00
$10.00
$50.00
$100.00
Sales in Millions
Revenue Projections
FinancialsTOP DOWN
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Market
$500,000,000.00
$500,000,000.00
$500,000,000.00
$500,000,000.00
$500,000,000.00 $500,000,000.00
Penetration 0 0.1% 0.2% 0.4% 0.8% 1.6%
Rev $- $500,000.00 $1,000,000.00 $2,000,000.00 $4,000,000.00 $8,000,000.00
Costs $- $650,000.00 $767,000.00 $905,060.00 $1,067,970.80 $1,260,205.54
Profit $- $(150,000.00) $233,000.00 $1,094,940.00 $2,932,029.20 $6,739,794.46
BOTTOM UP
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5Units 0 50000.00 87500.00 153125.00 267968.75 468945.31Locations (at 2:1 C:R) 0 125.00 218.75 382.81 669.92 1172.36
Sales Rev 0 500000.00 875000.00 1531250.00 2679687.50 4689453.13
Costs $
- $650,000.00 $767,000.00 $905,060.00 $1,067,970.80 $1,260,205.54
Profit $
- $(150,000.00) $108,000.00 $626,190.00 $1,611,716.70 $3,429,247.58
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
$(500,000.00)
$500,000.00
$1,500,000.00
$2,500,000.00
$3,500,000.00
$4,500,000.00
$5,500,000.00
$6,500,000.00
$7,500,000.00
$(150,000)
Financials
$(500,000.00)
$500,000.00
$1,500,000.00
$2,500,000.00
$3,500,000.00
$4,500,000.00
$5,500,000.00
$6,500,000.00
$7,500,000.00
(150,000)
Sales in Millions
Concept Innovate
• Well-Educated• R&D Experience• Marketing• Sales
• Motivated• Adaptable• Strong Strategy• Mentor Backing