zenith 4.20.14
Post on 30-Oct-2014
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ZENITH MEDIASTRATEGIC PROGRAMMATIC PARTNERSHIP
April 2014
Modest Activity on CBSi Open Exchange
» Zenith Media is currently spending approx $140.21 per month with CBSi in the Open Exchange at a $0.42 - $1.69 CPM range
Zenith Media: Current Programmatic State
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Jan-14 Feb-14 Mar-14
Untapped Opportunity
We feel there is a significant opportunity to gain a competitive advantage via priority look, accessing higher performing, more valuable uniques through CBSi’s private programmatic channels
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Select Access for Select Partners
» Entry into CBSi Select Access in our private exchange
» Gain priority look on top of the CBSi Open Exchange
» Bid in a private, invite-only marketplace
» CPM floors
» Scale in premium, safe environments
You are Invited…
OPPORTUNITY AD SIZES CPM FLOOR
CBS Interactive Display RON* 300x250 / 728x90 / 160x600 $5 floor
CBS Interactive Mobile Web RON** 300x250 / 300x50 $4 floor
Priority look at CBSi inventory with $5 CPM floor: Select Access
The Opportunity Snapshot…
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*CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS Sports Fantasy, CBS..com, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports. MLBtraderumors, onGamers
**CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com
Preferred Access for Preferred Partners
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Matching new and premium audience segments and placements with Zenith performance and brand campaigns.
» All the benefits of CBSi Select Access
PLUS…
» “First look” above Select Access
» Access to a custom programmatic rate card with premium direct-sold opportunities
● High-relevance category/contextual placements
● High-value audience segments
● Unique segments powered by CBSi first-party data
● Potential to expand to other custom segments
● Large format, high-impact Rich Media
You are Invited…
The Opportunity Snapshot…
… and other audience, contextual, or custom placements
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TYPE BRAND SEGMENT AD SIZES CPM
Fixed CPM – 20%
DISC*
Fixed CPM – 30%
DISC*
STANDARD DISPLAY CBS Interactive* CBS Interactive Display RON
300x250/728x90/970x66
$8.55 $6.84 $6
STANDARD MOBILE
CBS Interactive**
CBS Interactive Mobile Web RON 300x250/ 300x50 $7.15 $5.72 $5
DISPLAYLARGE
FORMATS
CBS InteractiveCBS Interactive Network Half Page 300x600
IAB Half Page 300x600 $12.00 $9.60 $8.40
CBS InteractiveCBS Interactive Network Film Strip 300x600
IAB FILM STRIP 300x600
$21.00 $16.80 $14.70
CBS InteractiveCBS Interactive Network Portrait 300x1050
IAB PORTRAIT 300x1050
$30.00 $24.00 $21.00
MOBILE RISING STARS
CBS InteractiveCBS Interactive Network Mobile IAB Pull/ Mobile IAB Slider IAB Pull/ IAB Slider $12 $9.60 $8.40
Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold inventory
*CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS.com CBS Sports Fantasy, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews, CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports, MLBtraderumors, onGamers
**CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com
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The Opportunity Snapshot…
Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold Large format Rich Media ad units
IAB Half Page 300x600 IAB Film Strip 300x600 IAB Portrait 300x1050
Prominent, eye-catching ad captures user attention. Large 300x1050 canvas can include several highly interactive features and content for both branding & performance campaigns.
Five-panel, scrolling creative gives users a multi-stage ad experience. Take users down the stages of the purchase funnel or employ creative, staged storytelling for your brand.
Creative palette and large real estate grabs user interest. Format allows for flexible advertiser messaging. Ideal for both branding and performance campaigns.
IAB Mobile Pull Ad IAB Mobile Slider Ad
Leverage natural device capabilities to express your idea and invite users to interact in a way that’s already familiar. Showcase sight, sound, motion and interactivity in this two-component ad that starts with a standard base ad and expands with a user “slide” or “pull” action.
Quarterly Direct Investment Level Access Level Pricing / Earned
discount
$XXXX/quarter Select Access $5 floor & priority look
$XXXX/quarter Preferred Access 20% discount on custom programmatic rate card
$XXXX/quarter Preferred Access 30% discount on custom programmatic rate card
Partner Commitment
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CBSi Open Access
CBSi Select Access
CBSi Preferred Access
CPM Floor/Rate Varies $5 CPM FloorRatecard/Discount
Ratecard
Invite-only Private Auction No Yes No
Invite-only Preferred Deals No No Yes
Priority look NoYes, above
Open Access
Yes, First Look above Select
Access
RON
Contextual/category targeting
Audience targeting
CBSi First-party data segments
Large Formats/IAB Rising Stars
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Overview
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Invite-only,
priority-look
Tap into the traffic you are not currently seeing today in the Open Exchange
Find more of your users and unlock
better performance
via priority-look
Premium level offers custom
rate card opportunities
and unique placements
Targeted media with
efficiencies of scale that
complement direct buys
Scalable for both
Performance and Brand
campaigns
Partner Benefits
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