zattoo advertising 2020ads.zattoo.com/praesentationen/zattoo-ads-presentation...mobile 39% web 23%...
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ZattooAdvertising 2020Switzerland
February 2020
About us
Page 3
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1Zattoo is an OTT (over-the-top) service that
offers streaming of live, catch up and VOD TV
on a variety of devices and platforms.
Zattoo was founded in Switzerland / USA
With offices in 3 countries, Zattoo is a
worldwide operating company with more than
160 employees.
More than 160 Zattooies in the Team.
Zattoo is with more than 20 million registered
users the biggest TV-Streaming provider in
Europe for B2C and B2B clients.
Biggest TV-Streaming Provider in Europe
The TV-ProductZattoo is an OTT (over-the-top) service that offers streaming of
live, catch up and VOD TV content on a variety of devices.
Connected TV
Samsung ᛫ LG ᛫ Xbox One/360 ᛫ Apple TV ᛫
Amazon Fire TV ᛫ Chromecast ᛫ Android TV
Mobile
iOS ᛫ Android ᛫ Windows 10
Web
Browser ᛫ Windows 10
Page 4
Advertising Options
Zattoo offers a wide range of video and display advertising
options on more than 16 different platforms.
Video Ads
Display Ads
Special Promotions
Page 5
Formats
Video
Preroll
Midroll
Display
Billboard
Halfpage Ad
Skyscraper
TV Side Ad
Leaderboard
Mobile
Video (all ad formats)
Prestitial
Medium Rectangle
Billboard/Leaderboard
Mobile Banner
Ad Formats
Page 7
Video AdvertisingPre Roll
Stand alone spot
Start Up & Channel Switch Ad
Free TV
Devices: Desktop, Tablet, Smartphone,
Bigscreen
Page 8
Video AdvertisingMid Roll
Video on Demand / Dynamic Ad Insertion
Free & Pay TV
Seamlessly stitched into content
Big Size/Full Size Player
VAST 4, HD Quality
Page 9
Display / DesktopBillboard / Wideboard
Front page
Size 970x250 / 994x250
First Point of Contact
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Display / DesktopTV Side Ad
Next to Live TV, below the channel list
Size 300x250
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Display / DesktopHalfpage Ad
Front Page, Sub Pages
Size: 300x600
First Point of Contact on Desktop
Page 12
Display / DesktopLeaderboard
Size 728x90
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Front Page
Display / DesktopNative Teaser Card Highlight Page
Various Positions
Format Content or App Install
Size Fluent
Page 14
Display / Smartphone & TabletPrestitial
Right at the start
Size 768x1024 / 1024x768
Size 320x480 / 480x320
Image or Rich Media
Page 15
Display / TabletBillboard & Leaderboard
Front page
Size 930x180 & 728x90
Image or Rich Media
Page 16
Display / TabletMedium Rectangle
Below Live Stream
Size 300x250
Page 17
Display / SmartphoneMedium Rectangle
Front page
Size 300x250
Page 18
Display / SmartphoneMobile Banner Ad
Channel List
Size 300x50/75/100 px
Page 19
Mobile39%
Web 23%
Big Screen38%
Mobile40%
Web 22%
Big Screen38%
Mobile52%
Web 19%
Big Screen29%
Unique User per Device
Page 20
Mobile39%
Web 23%
Big Screen38%
Mobile: 99`498 uU / 7`021`315 Ais
WEB: 54`733 uU / 3`569`350 Ais
BigScreen: 92`577 uU / 460`558 Ais
Tennis Laver Cup
Sunday 22.9.19
Mobile: 121`271 uU / 12`185`111 Ais
WEB: 70`928 uU / 5`681`102 Ais
BigScreen: 115`456 uU / 1`641`477 Ais
Fussball Europa League
Wednesday 18.9.19
Mobile: 105`243 uU / 9`855`989 Ais
WEB: 61`451 uU / 4`589`373 Ais
BigScreen: 101`930 uU / 1`108`826 Ais
No Event
Friday 9.8.19
Wimbledon Final
Sunday 14.7.19
Mobile: 139`742 uU / 9`762`016 Ais
WEB: 72`418 uU / 4`328`788 Ais
BigScreen: 108`341 uU / 727`899 Ais
Special Formats
Display / Desktop & TabletBranding Day
Exclusive Branding around the Live stream
Direct bookings and Programmatic
Guaranteed
Image or Rich Media
Size Desktop 1800x1200
Size Tablet 2200x1025
Size Prestitial 786x1024 & 320x480
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Branded-Channel
Two different kind of Branded Channel
Preferred placement under the top 20
channels
With a click on the Logo your short
videos are playing in endless loop
Ask for special technical specifications
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B2C Promos
B2C-Promos Zattoo
Page 25
B2C Newsletter-Promo, incl. Landingpage.
Sent to 134.107 users. Opening rate: 26.7%
Click rate: 2.7%
Universal promoted her new movie Pets 2 and our
useres coult win a special goddie bag and a cinema
voucher
B2C-Promos Partner
Page 26
Zweifel Chips made a special competition on her 60th
anniversary. Customer could win a voucher for a
Zattoo Premium Account
ask for special technical specifications
Targeting Options
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Socio Demographic
Age
Gender
Language
Targeting Options
TV based Interests
Channel
Content Category
Content Genre
Geo & Device
Country (DE, CH)
Device (iOS, Android
Connected TV,
Web, etc.)
DFP Audience Segments
Interest / Behavioral
Targeting
Always on, fixed price but
non guaranteed inventory
+ Data Targetings available
02. Preferred Deals
Highest priority, guaranteed
inventory and a fixed price
+ Data Targetings available
01. I/O or PG
Pre-Selected Partners that
work together with Zattoo
03. Partners
Leftover inventory is available
on the open market
04. Open Auction
Buying Options on Zattoo
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Parts for a great personal TV Ad Experience
Top notch design, great user
experience, reliable, easy to use
01. FANTASTIC PRODUCT
First party data through user
analytics & sign in
03. HIGH QUALITY TARGETING DATA
Branding Day & Special Promotions
02. INNOVATIVE AD FORMATS
All video ad slots are always in view
04. TOP OF THE CLASS VIEWABILITY
Net Metrix
NetMetrix-Audit Unique ClientsJan 2020
Unique Clients/Tsd
Zattoo 842
Teleboy 367
Wilmaa 263
Top 20 CH-WebsitesUnique User per day2019
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Zattoo on place 14 and with thebiggest growth since the last Evaluation (+52.2%)
Tech. Specs & Price List 2020
Page 35
Tech Specs. 2020
Page 36
Tech Specs. 2020
Page 37
Pricelist Video 2020
Extra charges: Discounts Cancelation fee
Targeting 10% Non Profit Discount 50% 5 days before start date 20%
French Targeting 10% Agency comission 5% During the campaign 50%
Branch exclusivity n.a New-Bizz 10%
Video
CPM in CHF Format Note CPM in CHF Format Note
First Channel Switch AD
(Preroll)100 *.mp4 100 *.mp4
Dynamic AD Insertion 100 *.mp4 100 *.mp4
Bumper Ad n.a *.mp4 n.a *.mp4
90
95
Mix of Channel Switch and
StartUp AD based on inventory
Run of Video (Preroll) *.mp4 *.mp4
*.mp4
Mix of Channel Switch
and StartUp AD based on
inventory
*.mp4Channel Switch Ad (Preroll) 90
95
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Pricelist Display 2020
Display
CPM in CHF Format Note CPM in CHF Format Note
Half Page Ad 70 *.jpg *.gif *.html5
Prestitial 70
Skyscraper *.jpg *.gif *.html5
Mobile Banner
*.jpg *.gif Newsletter 100 *.jpg *.gif 100
30
*.jpg *.gif *.html58
70
*.jpg *.gif *.html5
*.jpg *.gif *.html5 max. 40 sec displeyed30
Native Ad 30 *.jpg *.gif *.html5
Medium Rectangle / TV Side Ad *.jpg *.gif *.html5 max. 40 sec displeyed30
Billboard *.jpg *.gif *.html5 *.jpg *.gif *.html5 Tablet only70
Leaderboard / Mobile Billboard *.jpg *.gif *.html5 30 *.jpg *.gif *.html530
Page 39
Point of Contact
Martin Schlenker
Head of Advertising
+41 79 319 05 79martin@zattoo.com
Marga Cupin
Sales Manager
+41 79 709 63 51marga@zattoo.com
Timm Bernhardt
Programmatic Manager
+41 79 896 79 82timm@zattoo.com
Manuela Zimmermann
Sales Support
+ 41 79 896 68 64manuela@zattoo.com
Sebastian Sarbinowski
Operations Manager
+ 49 173 3503750 sebastian@zattoo.com
Nasha Arbiza
Junior Operations Specialist
+49 151 40070497nasha@zattoo.com
February 2020
Thank You
Switzerland
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