yukii 1756 strategy_idea

This presentation is the property of YUKII // Made in Poland. Presentation nor any part thereof may not be distributed, used, quoted or reproduced in any way without the prior written agreement of YUKII // Made in Poland. This presentation is under copyright.

ALLRIGHTS RESERVED

To build brand recognition.

To tier customers.

To pump up the sales.

MAIN OBJECTIVES

BUTHOW TO MAKE IT HAPPEN?!

MORETV COMMERCIALS?

MOREANONYMOUS COMMUNICATION?

PRODUCTNEEDS PERSONALITY

OPEN YOUR EYES

THISIS WHAT CONCERN YOUR CONSUMER

USECURRENT POOR BRAND RECOGNITION AS YOUR STRENGHT!

LOW BRAND AWARNESS MEANS NO BADOPINIONS!

EACH CUSTOMERCAN HAVE THE “COOL FIRST IMPRESSION” EFFECT

pumpthe hype

your customers are defined they love

digital entertainmentit is your gateway to individuals“Share” is the keysocial entertainment is the game they play

your customer knowsit is all about me

globalization of entertainment leads to globalization of everything

YOUR CUSTOMERS WANTTO BE COOLTO BE FIRST TO BE AMUSED

...TO PARTY

THEY BELIEVEtheY WILL BE

THEY BELIEVE

CALL TO ACTION

WHAT D

WEBSITE Interesting web page to make the proper impression and build a image behind Your brand.

02 USABILITYWrite “How to” content related to your product.

03 Be unpredictable Amaze cusomers with new stuff.

04 VISUAL COMMUNICATION Share eye catching pictures involving your product.

05 contests Encourage customers to post pictures & reviews to your Facebook page.

06 events Create events and let customers gather around product.

SO TELL THEM WHAT THEY SEE

INTRODUCTION TO PARTY

01WHAT T

WEBSITE

3w / 1 First option:responsive design - built over tiles to work on each device/pc, mac, iphone, mobile, tablets/

3w / 2 Second optionParallax design - trendy and scrolled /example http://journey.lifeofpimovie.com/#!/

02WHAT T

USABILITY

FUN CONTENTTO SHARE WITH OTHERS

TIPS AND TRICKS

GIVE THEM GUIDE TO GREATNESS IN

MUSIC, PARTY, DATING

03WHAT T

BE UNPREDICTABLE

SHOW THEM COOL STUFF

MAKE THEM DESIRE

LOCK AND LOAD TRENDSETTERS

CUSTOMERS WILL FOLLOW THEM

04WHAT T

VISUAL COMMUNICATION

DRINK TRIPLESEE DOUBLEACT SINGLE

GIVE 1756 REASONS TO PARTY

THAT NEEDSYOUR PRODUCT

05WHAT T

CONTESTS

GIVE THEMCOOL THINGS

PEOPLE LOVE COMPETITIONMAKE THEM CREATEAND SHARETO WIN REALLY RAD STUFF

USE CONTESTS

1756+AMADEUS WIG+ =

06WHAT T

EVENTS

DO NOT TRY TO MAKE “COOL” PARTY

JUST GO THE TO RIGHT ONES

SUPPORT THE niche

hit the right moment

WHAT T

WITH NO ACTUAL BRAND RECOGNITION WE NEED TO CREATE AN ADDED VALUE AND “EXPOSE”

THE TRUE SPIRIT OF 1756.

WE RECCOMEND TO CREATE AN TAILOR MADE ACTIVITIES TO HIT THE LEADERS OF OPINION.

“BE OPEN MINDED, CHOOSE 1756 THAT UNDERSTENDS

WHO YOU REALLY ARE.”

WHAT T

GOOD CREATIVE WEBPAGE IS AN SOLID BASE FOR BRAND IMAGE.

WE HAVE TO CREATE AN COMMUNITY OVER THE CAUSE AND USE SOCIAL MEDIA.

TWITTER, PINTEREST, TUMBLR, YOUTUBE, FACEBOOK

WILL HELP SPREAD THE WORD.

CONTESTS WITH HIGH QUALITY UNIQUE PRIZES WILL INVOLVE CUSTOMERS AND HELP BUILD ATTENTION

OF AUDIENCE.

WHAT T

FOR EXAMPLE TASKS THAT NEED TO USE 1756 IN CONTEXT OF GOOD PARTY. LET THEM PLAY, MAKE THEM CHOOSE -

WHO REALLY FEEL THE 1756 NEW ROMANTIC SPIRIT.

MAKE GREAT GIVEAWAYS AND PRIZES THAT ARE TRENDY, GIVE THEM EXCLUSIVE AND LIMITED 1756 CLOTHING, HEADPHONES, BAGS, AND COOL PARTY

GEAR WITH YOUR OWN BRANDING.

PUT THE PRESSURE TO THE COMMUNITY NOT TO BRAINLESS REPETITIVE ADVERTISEMENT.

WHAT T

PUT YOUR PRODUCT TO PARTIES THAT YOU MAYBE WOULDN’T GO

BUT YOUR CUSTOMERS DEFINATELY WANTS TO.

PUT IT INTO GOOD USE WITH BOHEME

- theater performances, alternative concerts

AND VERNISSAGES.

WE CAN MAKE AN AUGUMENTED REALITY APP TO BOOST UP THE EXPERIENCE.

WHAT T

BE AUTHENTIC. DON’T BE SCARED.

GIVE PERSONALITY TO THE PRODUCTFOR PEOPLE THAT WANT TO SHOW THEIR PERSONALITY.

IT’s UP TO YOU. YOU WANT MORE CHOOSE US!

TELL US WHAT DO YOU THINK AND LETS TOGETHER CRAFT YOUR CAMPAIGN.

YOU CAN ALSO ALWAYS WRITE TO US JUST TO SAY THAT WE ARE YOUNG AND HANDSOME!

EMAIL US AT maja@yukii.pl

ORprzemek@yukii.pl

yukii 1756 strategy_idea

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