youth culture, self-representation and digital identity
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Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
Youth culture, self-representation and
digital identity
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
How are existing social formations transformed?
What new forms of social interaction have media technologies enabled?
How are conceptions of space and time altered through engaged with media?
Main questions:
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
The circle of culture
cf. Hall, 1997
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
How are existing social formations transformed?
„Media technologies do not mediate between themselves and people. Rather, they mediate
between people […]“ Askew, 2002
„Computer-based technologies enable the pro- cessing of more communication, in less time,
across larger distances.“ Stalder, 2006
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
online media are especially suitable to construct and develop several identities of the self Turkle, 1998
the mobile phone has become a central device in the construction of young peoples individual identity
Castells,Fernandez-Ardevol, Linchuan Qiu & Sey, 2006
What new forms of social interaction have media technologies enabled?
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
… using Twitter
For what porpuse you can use twitter?Personal updatesSharing linksSpreading ideas
Two levels of representation:Personal events through „own“ specific language:
Short messages – only 140 characters Messages are public
Constructing own images
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
Symbolic self-completion Wicklund & Gollwitzer, 1982
assumption: everyone pursuits to a definition of himself
until reached this self image there is tension Individuals try to balancing a self-deficit
through symbolic things or actions
Impression management Mummendey, 1995
A reaction of a specific audience is expectedand a feedback necessary
Aims: acceptance and sympathy & avoid of
refusal to encourage own self-confidence
Possible motives for usage…
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
Personal Identity sense of being an unique individual
Social Identity results from being member of a group In former times: nationality, race, gender, occupation,
sport club
Mediatization of the self diversity of interest groups in online social
networks easy transition between those communities
The modern identity concept
cf. Tafjel, 1978; Turkle,1998; Utz, 2002
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
a person has not just one a stable and homogeneous identity
Identity consists of several fragments that permanently change
multiple, but coharent Turkle,1998
a live-long developing and new conceptualized patchwork Döring, 1999
Digital Identity
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
Thompson, 1995; Askew 2002
How are conceptions of space and time altered through engaged with media?
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
ICT enable more communication, in less time, across larger distances
online media are especially suitable to construct and develop several identities of the self
Mobile devices are very important for the youths identity
Twitter could be a useful tool to create and play with your own identity
Conclusions
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
Discussion
Do you use Twitter or the Facebook status bar?
Have you one or several fake online identities?
Twitter messages are public but are they relevant for the Public Sphere?
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
References
Askew, K. (2002).Introduction, in The Anthropology of media, A reader, ed. By Kelly Askew & Richard R. Wilk, Malden Ma & Oxford UK: Blackwell.
Castells, M., Fernandez-Ardevol, M., Linchuan Qiu, J. & Sey, A. (2006).Mobile Communication and Society: A Global Perspective, Cambridge: MIT Press.
Ginsburg, F. (2002). Fieldwork at the Movies: Anthropology and Media, in Exotic No More: Anthropology on the Front Lines, ed. Jeremy MacClancy, Univ. of Chicago Press, pp. 359–376.
Hall, S. (1997). Representation: Cultural Representations and Signifying Practices London: SAGE Publications.
Jenkins, H. (2006). Convergence Culture- Where Old and New Media Collide. New York: New York University Press.
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
References
Lull, J. (2007). Culture-on-Demand: Communication in a Crisis World. Boston: Blackwell Publishing.
Micek, D., & Whitlock,W. (2008). Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online. Las Vegas: Xeno Press.
Palfrey, J., & Gasser, U. (2008). Born Digital. New York: Basic Books . Stalder, F. (2006). Manuel Castells -The Theory of the Network Society. Cambridge: Polity Press. Tajfel, H. (1978). Differentiation between social groups. London: Academic Press.
Thompson, J. (1995). The Media and Modernity: A social Theory of the Media, Stanford: University Press.
Tomlinson, J. (2007). The Culture of Speed- The Coming of Immediacy. London: SAGE Publications.
Department of Journalism and Mass Communication | School of Global Studies
Youth culture, self-representation and digital identity | 20th February 2009
References
Turkle, S. (1998). Leben im Netz. Hamburg: Rowohlt.
Utz, S. (2002). Interaktion und Identität in virtuellen Gemeinschaften. In G. Bente, N. Krämer & A. Petersen (Hrsg.). Virtuelle Realitäten (S.159-180). Göttingen, Bern, Toronto, Seattle: Hogrefe.
Wicklund, R.A. &Gollwitzer, P.M. (1982). Symbolic self completion. HIllsdale, NJ: Erlbaum.
Winter, C. (2003). Die konfliktionäre kommunikative Artikulation von Identität im Kontext der Globalisierung von Medienkulturen. In C. Winter, T. Thomas & A. Hepp (Hrsg.). Medienidentitäten – Identität im Kontext von Globalisierung und Medienkultur (S. 49- 70). Köln: Herbert von Halem.
http://technology.inc.com/networking/articles/200809/twitter.html
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