your social web (for small businesses)

Welcome to

Presented by

YOUR SOCIAL WEBThe world is changing.

Email – 90s Web 2.0 – 2000s Social Web – NOW - ?

The world is changing

The Social Web is the NEXT thing…

ONLINE OFFLINE

Website Ads – tv, radio, billboard, print

Blog Direct Mail-newsletter

Email Signage

Social Media Networking

Search Marketing Storefront/layout

YOUR Marketing Checklist

Do you have time to participate in all these areas?

Get more leads? Yes Get more sales? Hopefully (if we can

convert) Build a list so they can keep up with your

offerings and buy when the time is right? Absolutely!

Where do you keep your list? Is it fresh, do you “use” your list? Is it maintained?

What is the goal online/offline?

Use Online/Offline Together

Why Not….Run an Ad in the Newspaper

1. Have a GREAT OFFER2. Mention Phone #3. Mention Web address4. Mention Facebook daily

specials5. Mention Blog-tips6. Sign up for email list – get

something of value…

Instead of one ad – you’ve got multiple in ONE ad

Overlap as much as possible

ONLINE OFFLINE

Link back and forth! Example – send to Facebook, then to Blog, where you mention your new special that is in your ad… Let your customers digest your content in whatever way they want

THINK: Spider Web

The social web needs new content. It lives for new information or it will move on to something else. It may not need your service. It may not remember your service. It CONSUMES content.

The world is changing.

You’ve got to find a way to create content that is meaningful to your customers. If it is hourly, daily, weekly, monthly…

Creating Content

Mailchimp – forms, lists, RSS feed, social share

Wordpress – blog, RSS feed, website Website – built in social media, blog, CMS

You’ll need shortcuts

Claim YOUR Google Place Register your Biz on foursquare Get your Twitter.com/yourbizname Get your facebook.com/yourbizname (if

35+likers) Watch tutorials on Mailchimp.com Watch tutorials on Wordpress.com Flowtown.com-Find your customers on Facebook

and do a mass invite Could you do a youtube video?

Things to do after you leave:

Any Questions?