your career - anderson quigley€¦ · recruitment ambitions. we’ve come a long way. we’ve seen...
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Associate Director Brand Communications
In September 2019 NTU launched a new CAMS team (Communications, Admissions, Marketing and Student Recruitment). The team is a fully integrated group of engaged people working in pursuit of the University’s overall brand, reputation and student recruitment ambitions.
We’ve come a long way. We’ve seen a 23% growth in our first year undergraduate intake over the last two years. We’ve had the opportunity to showcase our three consecutive University of the Year wins* and we’ve been working with colleagues to develop our new NTU strategy: University, reimagined.
And now we need you to help us to cement, elevate and protect our brand. You will work closely with a new Director of Marketing and Communications, who is part of the University’s Executive team. We want you to lead a strong team and support other leadership colleagues to spread the NTU message. Above all, we want you to take intelligent risks and show real creative flair.
If you have tenacity, creativity, passion and courage and can demonstrate strong leadership in establishing a strong brand proposition, we want to hear from you.
Apply now.
Penny EcclesDirector of Marketing and Communications
* see following page for list of awards
With a host of accolades and accomplishments– including in April becoming the Guardian’s first University of the Year – this is an opportunity to shape the brand and reputation of one of the UK’s most talked about universities.
The University has a strong vision and clear proposition; summed up by Guardian University Guide editor, Judy Friedberg: “The university delivers overall academic excellence while paying close attention to the success of each individual student, no matter their background.”
The recently formed Communications, Admissions, Marketing and Student Recruitment (CAMS) department has been established to make a strategic contribution to the University and its future.
The key Opportunities are:Ambitious student recruitment targets
NTU has seen impressive growth in student numbers
in recent years across all markets. This post will drive
further growth across all levels, including our growing
apprenticeship provision, whilst articulating a strategy
for maintaining the quality of our intake and meeting
our widening participation targets. You’ll work closely
with colleagues in NTU Global to ensure our brand
profile and recruitment messages are promoted
worldwide as well as in the UK.
Establishing an international reputation
NTU’s story is well-known in the UK and the next
stage of development is to establish a global
reputation through our research. You’ll help us to
identify research areas that have distinctive impact
and focus our marketing energies on establishing a
global position for NTU. In an increasingly competitive
arena for talent, you’ll help position NTU to attract the
best talent from around the world for academic and
professional positions.
Stakeholder Engagement
We are taking a more strategic approach to
stakeholder management to raise our brand profile
locally, nationally and globally. We are working on
our NTU Strategy 2025, University, reimagined, and
have launched a new partnership -Universities for
Nottingham-with the University of Nottingham to
drive engagement in our region. We need to ensure we
have external advocates in areas of key importance
to pursue our strategic goals. You’ll help drive a
consistent NTU brand story by communicating with
key stakeholders. This strategic activity will support
colleagues across NTU working in areas such as
fundraising, business development and research.
TOP 20GUARDIAN
UNIVERSITY GUIDE 2019
UNIVERSITYTOP 20
GUARDIANUNIVERSITY GUIDE 2019
UNIVERSITY
Nottingham Trent University is enjoying unprecedented success.
Universityof the Year
2019The Guardian University Awards 2019
Creating the University of the FutureOur current strategy, “Creating the University of the Future” sets
out the University’s objectives to 2020. Next year we will launch our
new strategy, University, reimagined.
The University’s strategic plan was developed in close partnership
with our staff, students and stakeholders. It articulates our
ambitions across five themes:
Strategic Purpose
All our students excel in developing the knowledge, skills, and resilience to play the positive role in the society they envisage for themselves. They personalise their learning, combining theoretical rigour, practical relevance, and personal development. As the destination of choice for an increasingly diverse group of students and professionals, we collaborate with employers to challenge, surprise, and inspire all those who study with us.
Cre
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As an international University, we nurture global citizenship, engage with the international research community, and attract talented students and staff from around the world.C
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Glo
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We play a leading role in the social, cultural, economic and environmental development of the City, East Midlands and United Kingdom. We deploy our resources and expertise in close alignment with strategic partners and engage with a wide range of organisations in order to enhance their prospects and those of our students.E
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We champion an environment of collective pride in the University in which the contribution of our colleagues is recognised and respected. We encourage their creativity and voice and have a reputation for attracting, rewarding and retaining colleagues who share our ambitions and display the expertise, experience and enterprise to deliver them.
Em
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We possess strong relationships and robust processes that enable discovery, drive innovation, and change the world, our students, and ourselves. They promote our disciplinary breadth, our intellectual depth, and our commitment to working across boundaries.V
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More detail can be found in the University’s Strategic Plan at www.ntu.ac.uk/strategy
Our Structure
The University is comprised of three
Colleges, structured as follows:
These eight schools cover a wide range of
disciplines at undergraduate level, and offer one
of the largest postgraduate portfolios in the UK.
Vice-Chancellor
Deputy Vice-Chancellor - Academic Quality and Development
Deputy Vice-Chancellor - Research and Innovation
Chief Operating Officer and Registrar
Director of Business Analysis and Development
Director of Marketing and Communications
Director of Human Resources
Director of Finance
Pro Vice-Chancellor and Head of College Science and Technology
Pro Vice-Chancellor and Head of College Art, Architecture, Design and Humanities
Pro Vice-Chancellor and Head of College Business, Law and Social Sciences
College of Science and Technology
School of Science and Technology
School of Animal, Rural and Environmental Sciences
College of Business, Law and Social Sciences
Nottingham Business School
Nottingham Law School
School of Social Sciences
College of Art, Architecture, Design and Humanities
School of Art & Design
School of Architecture, Design and Built Environment
School of Arts and Humanities
Our CityNottingham is a place where big-city life meets a relaxed vibe, and huge chains rub shoulders with thriving independents. From peaceful parks to booming nights, Nottingham’s streets always urge you to try something new. The city of Nottingham is full of culture and is home to some of the best art galleries, music venues, museums and cinemas in the UK. It’s a city that embraces individuality. Home of History
From what many argue is one of the UK’s oldest
taverns, to a host of restaurants including Michelin
starred Sat Bains, there’s something for every taste.
If shopping is your passion, then you are in for a treat
as our retail options have seen us ranked 5th in the UK
for the quality of our retail experience. And we don’t
even need to mention local legend Robin Hood, or his
homestead, Sherwood Forest, which is just over 20
miles away and makes the perfect day out.
Where hustle becomes hushed
Known for its beautiful green spaces, over 20% of
Nottingham is devoted to public parks and gardens.
A relaxing stroll or bike ride is never too far away.
From stunning nature reserves to rolling hills, here’s our
pick of the best places to unwind – in and just outside
of the city.
Land of heroes
We’re a city of sporting legends – from the oldest
professional football club in the world, to sporting
giants like Carl Froch, Rebecca Adlington and Stuart
Broad. With the world-famous Trent Bridge cricket
ground, plus the National Water Sports Centre and
many country parks, Nottingham is as varied as it
is dynamic.
A sensible choice, for head and heart
Choosing a destination for a new home is not just about
the culture and transport options, it has to provide
you with a good quality of day-to-day life. With living
expenses being around five to seven percent lower than
the UK average, you will find your income goes that
little bit further in Nottingham. Whether you are looking
to buy or rent, property across the city stretches from
airy loft conversions in the city’s historic Lace Market,
to modern riverside apartments. For a family-friendly
area, West Bridgford, Mapperley or Beeston might
suit your needs, or perhaps one of the gothic Victorian
mansions in the Park Estate.
Nottingham is the perfect setting for an exciting new
opportunity. If you haven’t made your mind up already,
visit www.ntu.ac.uk/nottingham and see why it makes
the perfect home.
Combining an outstanding mix of city with countryside, this spectacular region boasts a £12.1 billion economy with £1 billion of that currently being spent on bringing our transport and business infrastructure up to a world-class standard. Speedy tram and rail links take you to a multitude of UK destinations, while the East Midlands airport means that you can be in a European city within a couple of hours.
Associate Director Brand Communications
Reporting to
Director of Marketing and Communications
Role Purpose
To develop and lead forward looking, innovative,
responsive and integrated marketing, communications,
student recruitment and admissions activities which
deliver the University’s strategic objectives and targets.
The Associate Director Brand Communications will be
a member of the University Executive Team and will
work closely with all members of the senior leadership
team across the University to ensure the alignment of
Marketing plans and priorities.
Job Description
Director of Communications and Marketing
Associate Director, Brand Communications
Public Relations and Stakeholder Communications
Digital and Content
Associate Director, Marketing and Student Recruitment
Undergraduate Student Recruitment
Postgraduate Student Recruitment
Marketing Projects
Associate Director Admissions and Applicant Engagement
Admissions
Applicant Engagement
Marketing and Communications:
Key AccountabilitiesTo lead the strategic development of NTU’s campaign and brand capability. Key aspects of which are the development of full content strategy (across all channels, but with a digital-first mantra), an aspirational brand to elevate the reputation of NTU, and a strong stakeholder management approach.
• Take the strategic lead for broadening the external
profile of Nottingham Trent University regionally,
nationally and internationally through the
identification of suitable opportunities, greater co-
ordination of internal channels and by promoting and
championing the role of the department in helping
the University achieve its strategic aims.
• Lead and champion the creation and development of
NTU’s brand strategy to deliver a strong University
reputation and profile amongst key stakeholder
groups.
• Oversee the strategic development of NTU’s website
ensuring that it meets the needs of all stakeholders.
Lead the long-term planning and concept
development of all new web content, functionality
and creativity within overall University guidelines of
quality, style etc.
• Develop innovative channel strategies to deliver
student recruitment, profile and stakeholder
engagement objectives. This may involve a range
of innovative approaches to estates development
branding, web, video, social media, print, events,
face-to-face communications, CRM and broadcast
media.
• Deliver strong internal communications (for staff
and students) to help foster a professional and
inclusive working environment. Take the strategic
lead in developing staff and student communications
to promote engagement and loyalty, in alignment
with the University’s Strategic Plan. Articulate the
University themes, developments and successes
into a series of regular, meaningful and consistent
communications and direct the teams producing
those communications.
• Take the editorial lead on content planning and
overall story/case study repurposing for stakeholder
segments.
• Ensure maximum value and effective insights are
informed and shaped by market research, market
intelligence and analytics. Use developing audience
insights to shape the overall University positioning in
the UK and global market.
• Oversee the use of and lead the creative development
of NTU brand guidelines and individual campaign
guidelines (design and copy) for print, web, events
and CRM communications.
• Ensure an integrated approach to print and online
marketing and advertising, leading an efficient and
effective use of budgets
• Ensure the annual budget managed by this post
delivers value for money through financial control
and ongoing activity/campaign analysis.
• Lead and direct staff recruitment and development
for the team. Ensure career progression
opportunities are supported internally and managed
appropriately. Management of staff performance.
• Selection and management of external marketing
agencies for brand, media buying, print and creative
design.
• Deputise for the Director when required and be
part of the departmental senior management
team, contributing to the University Marketing
and Communications Strategy and departmental
business plans.
• Manage and advise on corporate-level
communications during a crisis or major incident.
Person Specification
• Significant brand strategy experience in a higher
education marketing environment.
• Experience of successfully having created and
delivered a marketing digital strategy including
web, video and social media.
• Leadership and management of marketing
professionals and teams.
• Experience of managing external advertising/
creative agencies.
• Experience of managing a significant annual
budget.
• Successful leadership and management of a
department.
• Experience of leading and managing crisis
communications.
• In depth knowledge of current marketing theory
and practice, most particularly in relation to
digital marketing, marketing planning and brand
development.
• Sound technical knowledge of web capabilities
and analysis techniques.
• Knowledge of the social media landscape.
• Strategic planning and the development of
supporting operational plans.
• Outstanding interpersonal skills with the ability to
develop influential relationships.
• Stake holder management and the ability to
influence and operate at a senior level.
• Excellent written and verbal communication skills.
• Creative approaches and solutions to
communications and marketing challenges, taking
into account a range of stakeholder groups.
• Outstanding organisational and prioritisation
abilities under pressure of time and resources
Employee Benefits
As well as a competitive salary the benefits package includes a generous pension scheme, 35 days annual leave, 13 days bank holiday and University closure days, health assessment and private medical insurance.
NTU also offers a wide range of voluntary benefits,
savings and discounts for you and your family which
can be paid for direct from your salary each month,
allowing you to spread the cost:
• Gym Membership
• Travel: Bus, train and tram discounts
• Cycle to Work Scheme
• Critical Illness Insurance
• Childcare Vouchers
• Savings club
• Travel Insurance
• Employee Assistance Programme
• Lifestyle discounts: shopping, restaurants, entertainment etc.
NTU currently operates the following three pension
schemes.
LOCAL GOVERNMENT PENSION SCHEME
Open to all professional and research staff:
www.nottspf.org.uk/members
TEACHERS’ PENSIONS
Principal pension scheme for academic staff:
www.teacherspensions.co.uk
UNIVERSITIES’ SUPERANNUATION SCHEME (USS)
For further information: www.uss.co.uk
NTU can also offer up to £8,000 for relocation into
the area.
How to applyAnderson Quigley is acting as an advisor to the University, an executive search process is being carried out by Anderson Quigley in addition to the public advertisement.
Should you wish to discuss the role in strict confidence, please contact
Ed Pritchard or Elyse Turner-Pearce on +44 (0)203 457 0948.
The closing date for applications is Friday 25th October 2019.
Applications should consist of:
• A full CV.
• A covering letter outlining how you meet the points of the person
specification.
• Please include details of two referees in either your CV or covering
letter, though please note that we will not approach your referees
without your prior consent and only should you be shortlisted.
• We would be grateful if you would click the following link to complete
an Equal Opportunity Monitoring Form.
Completed applications should be uploaded at
www.andersonquigley.com/candidates using the reference AQ751.
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