you are the brand

You are the Brand

Laura LaBineChief Talent Officer ~ LaBine & Associates

Put your Best Foot Forward

• Be consistent• Everything is public• Stay focused• Take time to nurture

Be Consistent

• ALWAYS use a relevant image of you• Clearly show your face. People connect with people.

Everything is Public

• How do you want others to see you?• Show restraint• Everything you share is permanent

Stay Focused

• Be the subject matter expert• Know what you want to say• Know who you want to reach

Take time to nurture

• Keep your network current• Commit to connecting and networking• Respond to others• Keep your network “hot” for when you need it

LinkedIn

• Your virtual resume• What you’re reading or working on• Share other content• Join groups• Include contact information• Connect with Twitter

Facebook

• Extension of your personal life• Pictures that you post: what do they say about

you?• Personal Profile vs Facebook Page• More social connections and introductions

Twitter

• Pick an ID / Handle that represents you• Don’t spam• Don’t SHOUT with all caps• Engage – follow up with people that reach out

to you• Retweet content that you find interesting

Thank You!