ymca friends asking friends event success web seminar

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TWO UNIQUE WAYS TO USE FRIENDS ASKING FRIENDS TO RAISE MORE MONEY ONLINE!Give volunteers the tools to share your story and raise money for your cause

Learn how the YMCA of Pierce and Kitsap Counties is using Friends Asking Friends without holding an event!

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SARAH HOMAN

Annual Giving DirectorYMCA of Pierce and Kitsap Counties253-534-7804shoman@ymcapkc.org

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• Annual Campaign• Capital Campaign• Special Projects

SO YOU DON’T HAVE AN EVENT… ME EITHER

Where to start?

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• The Y has a focused month of annual fundraising- February / March

• Volunteer training with 400+ volunteers- Learn the case- Best Practices and Procedures- Perfect time to train on Friends Asking Friends

ANNUAL GIVING

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F IRS T Y E AR

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- Total Raised $12,000- 126 Gifts- 106 Pages Created- 1747 Emails sent- 330 Email clicks | 19% click rate- 25 Out of state gifts*

FIRST YEAR

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S E COND Y E AR

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• The Y has a focused month of annual fundraising- February / March

• Volunteer training with 400+ volunteers- Learn the case- Best Practices and Procedures- Perfect time to train on Friends Asking Friends

• New for second year- Take 5 minutes- Create a video- Use a friendly URL: www.ymcapkc.org/storyteller- Fun

ANNUAL GIVING

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http://tinyurl.com/FAFvideo

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SECOND YEAR

Year 1 Year 2 +/-

Total pd online $12,000 $14,403 +20%

Gifts pd online 126 223 +76%

Pages Created 106 143 +35%

Email sent* 1747 1555 -11%

Email Click 330 486 +47%

Out of State Investors 25 51 +104%

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2006 2007 2008 2009 2010 20110

50

100

150

200

250

30 2611

23 23 26

126

223

WebsiteFAF

SIX YEAR LOOKONLINE GIFTS

139 on-line gifts total in the last six years

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CAP ITAL CAM PAIGNS

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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.

• Hired a Community Capital Campaign Coordinator• Created a FAF page

- Friendly URL – www.ymcapkc.org/pavetheway

CAPITAL CAMPAIGNS

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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.

• Hired a Community Capital Campaign Coordinator• Created a FAF page

- Friendly URL – www.ymcapkc.org/pavetheway

• Recruit volunteers• Asked new members to buy a brick.

- Charter Members – 8,000 at opening

CAPITAL CAMPAIGNS

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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.

• Hired a Community Capital Campaign Coordinator• Created a FAF page

- Friendly URL – www.ymcapkc.org/pavetheway

• Recruit volunteers• Asked new members to buy a brick.

- Charter Members – 8,000 at opening

CAPITAL CAMPAIGNS

Community Capital Campaign

Total pd online $16,105Gifts pd online 65Pages Created 14Email sent* 189Email Click 28

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S P E CIAL P ROJ E CT S

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• Teen Project – Meet Miri- 12 years old- Loves camping- Y member- Wanted to make a difference

SPECIAL PROJECTS

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Table Tent

Insert in invitations

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• Teen Project – Meet Miri- 12 years old- Loves camping- Y member- Wanted to make a difference

• Endowment – Meet Brendan- In honor- In memory

SPECIAL PROJECTS

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Brendan

Total pd online $2,550Gifts pd online 28Email sent* 4

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MORE QUESTIONS?

Sarah HomanAnnual Giving DirectorYMCA of Pierce and Kitsap Counties253-534-7804shoman@ymcapkc.org

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http://bit.ly/fafessentials Learn more at:

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http://bit.ly/fafessentials Learn more at:

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UPCOMING WEBINARS

Three Ways to Use Reporting to Grow Your Event Fundraising

July 28, 2011 1:00 PM ET

Bonnie J. Addario Lung Cancer Foundation

How to Make the Aunt Mabel Effect Work for Your Organization

August 11, 2011 1:00 PM ET

Greenville Hospital System

Three Ways to Make Your Participants Successful with Friends Asking Friends

August 25, 2011 1:00 PM ET

Maine Cancer Foundation

Watch for email invites soon!

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Thank you!Let’s keep the conversation going…

NetWitsThinkTank.com http://bit.ly/fafeNews http://bit.ly/fafsocial40