ymca friends asking friends event success web seminar
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TRANSCRIPT
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TWO UNIQUE WAYS TO USE FRIENDS ASKING FRIENDS TO RAISE MORE MONEY ONLINE!Give volunteers the tools to share your story and raise money for your cause
Learn how the YMCA of Pierce and Kitsap Counties is using Friends Asking Friends without holding an event!
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• Annual Campaign• Capital Campaign• Special Projects
SO YOU DON’T HAVE AN EVENT… ME EITHER
Where to start?
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• The Y has a focused month of annual fundraising- February / March
• Volunteer training with 400+ volunteers- Learn the case- Best Practices and Procedures- Perfect time to train on Friends Asking Friends
ANNUAL GIVING
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F IRS T Y E AR
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- Total Raised $12,000- 126 Gifts- 106 Pages Created- 1747 Emails sent- 330 Email clicks | 19% click rate- 25 Out of state gifts*
FIRST YEAR
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S E COND Y E AR
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• The Y has a focused month of annual fundraising- February / March
• Volunteer training with 400+ volunteers- Learn the case- Best Practices and Procedures- Perfect time to train on Friends Asking Friends
• New for second year- Take 5 minutes- Create a video- Use a friendly URL: www.ymcapkc.org/storyteller- Fun
ANNUAL GIVING
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SECOND YEAR
Year 1 Year 2 +/-
Total pd online $12,000 $14,403 +20%
Gifts pd online 126 223 +76%
Pages Created 106 143 +35%
Email sent* 1747 1555 -11%
Email Click 330 486 +47%
Out of State Investors 25 51 +104%
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2006 2007 2008 2009 2010 20110
50
100
150
200
250
30 2611
23 23 26
126
223
WebsiteFAF
SIX YEAR LOOKONLINE GIFTS
139 on-line gifts total in the last six years
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CAP ITAL CAM PAIGNS
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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.
• Hired a Community Capital Campaign Coordinator• Created a FAF page
- Friendly URL – www.ymcapkc.org/pavetheway
CAPITAL CAMPAIGNS
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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.
• Hired a Community Capital Campaign Coordinator• Created a FAF page
- Friendly URL – www.ymcapkc.org/pavetheway
• Recruit volunteers• Asked new members to buy a brick.
- Charter Members – 8,000 at opening
CAPITAL CAMPAIGNS
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We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy.
• Hired a Community Capital Campaign Coordinator• Created a FAF page
- Friendly URL – www.ymcapkc.org/pavetheway
• Recruit volunteers• Asked new members to buy a brick.
- Charter Members – 8,000 at opening
CAPITAL CAMPAIGNS
Community Capital Campaign
Total pd online $16,105Gifts pd online 65Pages Created 14Email sent* 189Email Click 28
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S P E CIAL P ROJ E CT S
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• Teen Project – Meet Miri- 12 years old- Loves camping- Y member- Wanted to make a difference
SPECIAL PROJECTS
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Table Tent
Insert in invitations
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• Teen Project – Meet Miri- 12 years old- Loves camping- Y member- Wanted to make a difference
• Endowment – Meet Brendan- In honor- In memory
SPECIAL PROJECTS
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Brendan
Total pd online $2,550Gifts pd online 28Email sent* 4
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MORE QUESTIONS?
Sarah HomanAnnual Giving DirectorYMCA of Pierce and Kitsap [email protected]
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UPCOMING WEBINARS
Three Ways to Use Reporting to Grow Your Event Fundraising
July 28, 2011 1:00 PM ET
Bonnie J. Addario Lung Cancer Foundation
How to Make the Aunt Mabel Effect Work for Your Organization
August 11, 2011 1:00 PM ET
Greenville Hospital System
Three Ways to Make Your Participants Successful with Friends Asking Friends
August 25, 2011 1:00 PM ET
Maine Cancer Foundation
Watch for email invites soon!
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Thank you!Let’s keep the conversation going…
NetWitsThinkTank.com http://bit.ly/fafeNews http://bit.ly/fafsocial40