yl2014 media 01_unikum

1 - Unikum.cz

Peter Kováč & Silvia Kozoňová

MUSIC IN YOUR HEARTYoung Lions 2014 | 17. 4. 2014

1 - Unikum.czWHY MUSIC IN YOUR HEART?

Support music lessons in new

alternative ways with

AS MANY STUDENTS

AS POSSIBLE

and reach

200 uploaded

songs to our

facebook app.

1 - Unikum.czWHO NEEDS IT?

1 - Unikum.czTHE MESSAGE

MUSIC IS IN YOUR HEARTExpress it in anyway you want to!

1 - Unikum.czWHOLE SCHOOL YEAR AS A MUSIC FESTIVAL!

1 - Unikum.czSO WHAT‘S THE PROGRAM?

create

a music

video

different

music

topics

innovative

music

lessons

live

education

program

1 - Unikum.czHOW TO REACH AWARENESS?

FEW OF OUR BEST INFLUENCERS

290.000

24.000

90.000

211.000

11.000

54.000

CELESTE

74.000

11.000

30.000

JOHNNY

27.000

7.000

10.000

ADAMBEN

1 - Unikum.czSPREADING THE MESSAGE ONLINE

Facebook fanpages (Óčko, MIYH, influencers)

Instagram (fans, influencers)

Foursquare

You Tube Channel

Facebook App

1 - Unikum.czSPREADING THE MESSAGE OFFLINE

MŠMT

Free PR

1 - Unikum.czBUDGET

Cost of this campaign?

ZEROSo let’s support the schools and save money for

the winning teams!

1 - Unikum.czSUMMARY

3. M

ake

video

1. F

or who?

2. F

estiv

al

4. S

pread

it!

5. M

ake

them

happy