MUSIC IN YOUR HEART

Vykydal PavelDominik Varga

How to achieve this ?

3 phases:

1-st - Attention2-nd - Interest3-rd – Desire & Action

1-st phase - ATTENTION

Wide spread public campaign about upcoming project "music in your heart".

No matter who you are, you have music in your heart – you can express your feelings by sound.

but no matter who we are,

Everybody is unique,

there is something ...

... we all have in common

We have music in our hearts – so we can express our feelings by sound.

2-nd phase - INTEREST

Most of our target audience is from various reasons not used to express themselves by music.

We must create trend they can look upon.

Mobile karaoke booths

• make video, • use karaoke templates, • edit,• store on cloud, • share on social networks.

3-rd phase – DESIRE & ACTION

• mobile app for Android & iOS (wi-fi hotspot based) – heartbeat,

• tool for group records, promoted by karaoke booths, Óčko FB fan page, music in your heart TV programme,

• friendship element – emphasis on colective,• share button,• customized lyrics to karaoke templates,• simultanious recording.

Competition

The main goal of this mobile app is, that all participants enter a competition based on likes on FB.

3 rounds of competition in 3 months.

Each week one team wins and as a reward, they record a video with one singer in their music class – prestige.

Last month - grand finale for 3 most liked videos.

Summary3 phases

1-st: A – promotes idea

2-nd: I – mobile karaoke booth

3-rd: D&A: – mobile app "heartbeat"

Competition on FB.

Music is a natural way to express feelings.

Create BUZZ, encourage pupils

* all acompanied and supported by Óčko fan page and Óčko TV programme Tool for creating

and sharing. Real music experience in school.