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Xilinx Targeted Design Platformsg gAccelerating Next-Generation System DevelopmentSystem Development

Dave TokicXilinx, Inc.,

Xilinx FactsXilinx Facts• Worldwide leader inWorldwide leader in

programmable solutions– Founded in 1984Founded in 1984 – $1.8B in revenues in FY ’09– ~3,100 employees worldwide– 20,000+ customers worldwide

• 50% PLD market segment share50% PLD market segment share– Larger than all competitors combined

• Diversified customers and markets50%

Market Share• Diversified customers and markets • Excellent financial scorecard

Cash &Investments

$1.8B

Operating Cash Flow:

$581M

FinancialStability

Xilinx Serves a Wide Range of MarketsXilinx Serves a Wide Range of Markets

InfrastructureInfrastructureWirelessCommunications

InfotainmentInstrumentationAutomotive

SurveillanceSpace

Aerospace and Defense Spaceand Defense

DisplaysDisplaysHandheldsConsumer

SurveillanceTest and Measurement

Industrial Scientific and Medical

The Growing ASIC/ASSP Application GapThe Growing ASIC/ASSP Application Gap

s Dev Costs ($M) Min Market Size ($M)ca

tions

8,000

10,000

Declining ASIC Design Starts$120

$140

$160

$600

$800

Costs Driving ASSPs to Ultra High Volume Markets

Siz

e

App

lic

4,000

6,000

Declining ASIC Design Starts

$40

$60

$80

$100

$200

$400

DevelopmentCosts

Ultra High Volume Markets

Mar

ket

Cla

ss

0

2,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

$0

$20

$40

500 350 250 180 130 90 65 45 32 22 10$0

$200CostsMin Market Size

Process Nodes (nm)

ASS

P

Underserved ApplicationsProcess Nodes (nm)

ASI

C /

A

Traditional FPGA Class Applications

Application Market Segments + 100s More

A

Key Market TrendsKey Market Trends

Rapid consumer-driven change

Hyper-connectivity

Fickle, fragmented markets

Time-to-market and flexibility: Key attributes for successy y

Targeted Design PlatformsTargeted Design PlatformsEnabling Customers to Innovate Faster

Focus on DifferentiationCustomerDesign

Communication • Video • AVB Market specific IP, custom tools, custom boards

Market‐Specific

Design

Embedded • DSP • ConnectivityDomain IP, Domain tools, FMC daughter cardsDomain‐Specific

Base PlatformVirtex®-6 FPGAs • Spartan®-6 FPGAs

Base IP, ISE® tools, base boards

Targeted Design Platforms enable developers and designers to focus on differentiation instead of design infrastructureto focus on differentiation instead of design infrastructure

Over 400 Parameterizable IP Cores AvailableOver 400 Parameterizable IP Cores Available Robust Offering from Xilinx and Ecosystem Partners

G l PCORE Generator

Building BlocksProgrammable Hard IP

U t 10 lSerialParallel

General PurposeSystemIO

Building BlocksMemory GeneratorsIOB Configurations

Arithmetic and ShiftersR i t

• Up to 10x less area• Up to 10x lower power

U t 2 f

10 &1 GE MACsEthernet PHYs

XAUIPCI E

PCIPCI-X SPI-4SPI 3 Registers

BuffersMany more …

• Up to 2x performance

C t i bl S ft IP

PCI ExpressAurora

Many more …

SPI-3XGMII

Many more …

InfrastructurePeripherals

Customizable Soft IP• Most flexible

Wid t l tiMathAdvanced

ProcessorDSP & Math

CoreConnect BusArbiterBridge

Memory controllers

Interrupt ControllerUARTsTimer

• Widest selectionMathMultipliers

MACDivider

AdvancedReed-SolomonTurbo Codecs

Virterbi yMicroBlazeSoftware IP

Many more …

GPIOSPI

Many more …

Latest list available atwww.xilinx.com/ipcenter

FiltersCORDIC

Many more …

VideoWireless

Many more …

Targeted Design Platform Example:Targeted Design Platform Example:Driver Assistance

Accelerates Customers’ Application Development

DDC Video Processing IPXylon Video/Graphics/Display IP

DDC Video and Data Recorder (VADR)Micron VGA CMOS Sensor Camera Module

Spartan-6 SP605 Kit with FMC Video I/O Daughter CardFMC

ModulesMicron VGA CMOS Sensor Camera Module

The MathWorks MATLAB/Simulink Tool ChainPartner Design Services: DDC, Xylon

Market‐

Customer design

Domain‐specific

specific

Base PlatformEDK Processor Tools

FMC Video IO Daughter Card

Domain specific

Spartan-6 DevicesISE & CoreGen

FMC Video IO Daughter CardSystem Generator for DSP

ISE & CoreGenSpartan-6 SP605 Development Board

Xilinx ValueXilinx Value

W ld l d i bl l ti• World leader in programmable solutions

• Broadest portfolio and IP offerings in the industryp g y

• Robust third-party ecosystem for complete solutions

• Accelerating innovation through Targeted Design Platforms

Thank YouThank You

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