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Xilinx Targeted Design Platformsg gAccelerating Next-Generation System DevelopmentSystem Development
Dave TokicXilinx, Inc.,
Xilinx FactsXilinx Facts• Worldwide leader inWorldwide leader in
programmable solutions– Founded in 1984Founded in 1984 – $1.8B in revenues in FY ’09– ~3,100 employees worldwide– 20,000+ customers worldwide
• 50% PLD market segment share50% PLD market segment share– Larger than all competitors combined
• Diversified customers and markets50%
Market Share• Diversified customers and markets • Excellent financial scorecard
Cash &Investments
$1.8B
Operating Cash Flow:
$581M
FinancialStability
Xilinx Serves a Wide Range of MarketsXilinx Serves a Wide Range of Markets
InfrastructureInfrastructureWirelessCommunications
InfotainmentInstrumentationAutomotive
SurveillanceSpace
Aerospace and Defense Spaceand Defense
DisplaysDisplaysHandheldsConsumer
SurveillanceTest and Measurement
Industrial Scientific and Medical
The Growing ASIC/ASSP Application GapThe Growing ASIC/ASSP Application Gap
s Dev Costs ($M) Min Market Size ($M)ca
tions
8,000
10,000
Declining ASIC Design Starts$120
$140
$160
$600
$800
Costs Driving ASSPs to Ultra High Volume Markets
Siz
e
App
lic
4,000
6,000
Declining ASIC Design Starts
$40
$60
$80
$100
$200
$400
DevelopmentCosts
Ultra High Volume Markets
Mar
ket
Cla
ss
0
2,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
$0
$20
$40
500 350 250 180 130 90 65 45 32 22 10$0
$200CostsMin Market Size
Process Nodes (nm)
ASS
P
Underserved ApplicationsProcess Nodes (nm)
ASI
C /
A
Traditional FPGA Class Applications
Application Market Segments + 100s More
A
Key Market TrendsKey Market Trends
Rapid consumer-driven change
Hyper-connectivity
Fickle, fragmented markets
Time-to-market and flexibility: Key attributes for successy y
Targeted Design PlatformsTargeted Design PlatformsEnabling Customers to Innovate Faster
Focus on DifferentiationCustomerDesign
Communication • Video • AVB Market specific IP, custom tools, custom boards
Market‐Specific
Design
Embedded • DSP • ConnectivityDomain IP, Domain tools, FMC daughter cardsDomain‐Specific
Base PlatformVirtex®-6 FPGAs • Spartan®-6 FPGAs
Base IP, ISE® tools, base boards
Targeted Design Platforms enable developers and designers to focus on differentiation instead of design infrastructureto focus on differentiation instead of design infrastructure
Over 400 Parameterizable IP Cores AvailableOver 400 Parameterizable IP Cores Available Robust Offering from Xilinx and Ecosystem Partners
G l PCORE Generator
Building BlocksProgrammable Hard IP
U t 10 lSerialParallel
General PurposeSystemIO
Building BlocksMemory GeneratorsIOB Configurations
Arithmetic and ShiftersR i t
• Up to 10x less area• Up to 10x lower power
U t 2 f
10 &1 GE MACsEthernet PHYs
XAUIPCI E
PCIPCI-X SPI-4SPI 3 Registers
BuffersMany more …
• Up to 2x performance
C t i bl S ft IP
PCI ExpressAurora
Many more …
SPI-3XGMII
Many more …
InfrastructurePeripherals
Customizable Soft IP• Most flexible
Wid t l tiMathAdvanced
ProcessorDSP & Math
CoreConnect BusArbiterBridge
Memory controllers
Interrupt ControllerUARTsTimer
• Widest selectionMathMultipliers
MACDivider
AdvancedReed-SolomonTurbo Codecs
Virterbi yMicroBlazeSoftware IP
Many more …
GPIOSPI
Many more …
Latest list available atwww.xilinx.com/ipcenter
FiltersCORDIC
Many more …
VideoWireless
Many more …
Targeted Design Platform Example:Targeted Design Platform Example:Driver Assistance
Accelerates Customers’ Application Development
DDC Video Processing IPXylon Video/Graphics/Display IP
DDC Video and Data Recorder (VADR)Micron VGA CMOS Sensor Camera Module
Spartan-6 SP605 Kit with FMC Video I/O Daughter CardFMC
ModulesMicron VGA CMOS Sensor Camera Module
The MathWorks MATLAB/Simulink Tool ChainPartner Design Services: DDC, Xylon
Market‐
Customer design
Domain‐specific
specific
Base PlatformEDK Processor Tools
FMC Video IO Daughter Card
Domain specific
Spartan-6 DevicesISE & CoreGen
FMC Video IO Daughter CardSystem Generator for DSP
ISE & CoreGenSpartan-6 SP605 Development Board
Xilinx ValueXilinx Value
W ld l d i bl l ti• World leader in programmable solutions
• Broadest portfolio and IP offerings in the industryp g y
• Robust third-party ecosystem for complete solutions
• Accelerating innovation through Targeted Design Platforms
Thank YouThank You
• Explore more about Xilinx and related IP at ChipEstimate.com
• Use IP specific to Xilinx to plan your next chip!
• Please stay and talk with Dave Tokic
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