wtm 2013 - innovating corporate travel

The Digilution of Business Travel

William El Kaim

Marketing Technology Director,

Carlson Wagonlit Travel (CWT)

#Digilution

#WTM2013

Copyright © 2013 CWT

CWT: A Global Leader Specialising in Business Travel Management

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We are the start of over 37 million journeys each year…

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It’s More Than Just a Booking!

Booking business travel (online/offline)

Managing corporate

policy

Maintaining clients and

travellers profiles

Managing Payment and

expense

Helping millions of travellers

Helping travellers

extend business stays (Bleisure)

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Welcome to a New World!

A crowded, urbanized, Asia-centred, resource scarce world

Copyright © 2013 CWT 6

Copyright © 2013 CWT

The World Is Changing!

2013 The combined GDP Of “poor” nations is greater than the

“rich” ones

The world economy is projected to be about

80% larger in 2020 than it

was in 2000

Asia, Africa, and Latin America will account for virtually

all population growth over the next 20

years

The middle class is

expected to reach 5 billion people

by 2031, up

from 2.1 billion people in 2011

World total population will

increase from 7 to 8.3 billion people

in 2030

Urbanisation growth rate is expected to be

2% per year,

60% of the

world population (5 billion in 2030)

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Travel & Tourism Benefits

17% of

international tourism will be business and

professional related

in 2020

Asia Pacific region will

have the highest domestic

travel growth in the next few years.

Western Europe still the largest business travel

market - 37% share of all

international arrivals

Asia Pacific business travel

market is catching

up fast with 29%

of all international arrivals

By 2020, 65% of

booking will be made online and airline

websites will capture 59% of

booking volume by 2017 (up from 35%

in 2012)

Global corporate travel was likely to “see

growth stabilising” at

around 4% per year based on

business travel arrivals

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Where is Business Travel Going? Digilution of Business Travel

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The Digilution of Business Travel A Never Ending Journey …

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The Digilution of Business Travel Rise of Mobility Management

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Planning & Living Door to Door Multimodal Search

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Anywhere

VIDEO CALL + SCREEN SHARING

Station 13

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CWT To Go

Capture off-channel data and spend to provide

increased visibility into traveller behavior

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The Virtual Assistant

A Personal Travel Assistant, always available …

Big mother cares for you!

“David, your taxi to the Airport arrives in 5 minutes, do you have your passport and credit cards?”

There for you with the relevant information at all the key moments of your travel:

Helps you plan & book your trip

Sorting out the last minute stuff

Guiding you from the destination airport

Helping during your stay

Getting you back home and to the office

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CWT Trip Reconstruction Platform

What is driving hotel attachment increase?

For every thousand mile flown how many additional nights added to the stay?

What is the Travel Stress Index of a CWT traveller?

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Conclusions

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Thank you.

William El Kaim Marketing Technology Director Global Product Innovation welkaim@carlsonwagonlit.com

Mobile images from designer Mac Finamizu and Yankodesign