wsp overview.ppt

OVERVIEWof Website Pros and

Products and Services

Presentation Outline

Review Website Pros and Available Website Products and Services

Become Familiar with Key Differentiating Features and Benefits

Show Referral Process for Qualified Leads

Q and A

Web Site Market Opportunity

Only 35% of 21 million small businesses currently have a Website.

Many current Website owners are dissatisfied with their first Website and Website service provider.

In addition, millions of “new” SMB’s are launched each year.

Enormous revenue opportunity—multibillion dollars in annual sales.

About Website Pros

Market LeaderLeading SME Web Site Company•240+ Employees•Strong Senior Management Team•Solid Financials with Growing Revenues •Website Pros’ Technology Used in Millions of Websites•400,000 DIFM Custom Websites Built and Counting

Two Operating Divisions•Spokane, WA (Sales Center)•Jacksonville, FL (Design and Customer Service Center)

World-Class Partners for Product and Distribution•Large Brand Name Distribution and Marketing Partners

Blue-Chip Global Partnerships

We build Websites for their small to mid-sized customers:

Website Pros Differentiators

Wide Array of Solutions•Low End Starter Kit to Fully

Customized Websites andE-Commerce Sites

Customer Friendly Process: Sales/Design Award-Winning Customer Care Strong Search Marketing Local Promotion E-Mail Marketing

Web Site Target Audience

Small to Medium-Sized Businesses in Need of a Web Presence

Businesses Looking for a Quality Website at a Good Price

Businesses that Have a Website, but Want to Branch Out

Businesses that Don’t Have a Website, and Would Like the Option to Sell Online

Businesses that Want Complete Web Design Customization

Businesses that Need Help Marketing and Promoting Their Site on the Internet

Website Pros Package Options

Custom Websites (Getsite—Solutions starting at $749.)

•Flexible Custom-Designed Websites and E-Commerce Solutions

•Custom Programming

•Graphic Design Services

•Copywriting

•Ongoing Updates and Maintenance

Starter Websites (eWorks! XL—No setup fee, $59.95 per month.)

•First-Time User or Merchant Who Wishes to Start Over

•Professional Templates, Affordable, Easy to Use

•Self-Edit Capability

•Includes a robust Internet Marketing Bundle - Visibility Online

Website Pros Package Options (cont’d)

Website Promotion through Visibility Online (VOL) $44.95 per Month•Sponsored Business Listing in Yahoo! Yellow Pages•Featured Business Listing in Switchboard.com•Enhanced Listing in Citysearch.com•Inclusion in Yahoo! Search Engine through Site

Match Program•Submission and Registration to Top Search Engines•Banner advertising•E-Mail Marketing

Hosting Services•Starting at $18.95 per Month for 75 MB Storage•Custom-Quote for Hosting Package of Any Size

Pay-Per-Click Search Engine Marketing

Geo-Targeted Banner AdvertisingPOP/WebMail (E-Mail System) Reservation Request GuestbookPolling SurveyBanner Ad RotatorPassword Security Page Launcher

Website Pros Package Options (cont’d)

Forms Manager Hits Counter ProClassified AdsDatabase SearchLogo AnimationMultimediaFile System (Intranet)Flash DesignCopywritingGraphic Design

80+ Individual Add-On Products and Design

Services:

Example Pricing: Custom Website Packages

Identifying Prospects

A majority of small businesses still do not have a Website. Chances are most of your customers are in need of a reputable, affordable Website partner (70% of small businesses do not yet have a Web site).

If a customer does not have a .com address on their stationary or business card, they could be a potential prospect.

If the customer already has a Website, current market data suggests that there is a high probability that they are dissatisfied with their current Website and Website partner.

Lead Referral Process

Via TelephoneWe’ve set-up a toll-free phone number specific for you. Call or refer your customers to: 1-866-321-4826.

Via E-MailSend us prospect information (company, contact info., contact phone number, etc.) to referralsales@websitepros.com.

Via the WebYou, or your customers can visit us at a special Website we’ve set-up for you at: http://store.wspisp.net/affiliate2/StoreFront.bok

Website Pros will follow up with the prospect. If the prospect purchases, you are compensated for the sale.

Post Order ProcessWebsite Pros’ Responsibility

WSP SalesInitial ConsultationFormulation of Appropriate PackageOrder Confirmation

WSP DesignDesigner IntroCustomer Works One-on-One with Dedicated Designer to Develop LayoutSite Built—Pay Franchise

WSP Post SalesMonthly NewsletterQuality ControlModifications/Upgrade/Consultation

Recommended Sales (Referral) Tactics and Strategies

1. Identify Prospect—Anyone who needs a Website, redesign, or new Web site partner/designer (70% of customers) is a prospect.

2. Deliver Website Pros Credibility Message— Website Pros is an industry leader. We have built more than 400,000 Websites, offer 24x7 support, and are a well funded national company.

3. Deliver Affordability Message—Show 1-page sales flyer with price ranges or mention $700 price range for 5-page sites.

4. Deliver “Simple” Message—Easy phone interview process, use of existing brochures/print materials, with short build date.

CredibleWe are a national company with Graphic Designers, Copywriters, and Editors. We have built over 400,000 Websites for small businesses. Our Web consultants are experts at applying the various Internet technologies to the business objectives for each Website.

ReliableWe provide design support 7 days a week and offer 24x7 technical support. Our professional Website consultants are trained on all the leading Website technology to ensure your Website is highly effective.

AffordableOur prices are well under the industry average rate for Website design services, and our services include additional service items not offered by most Website design companies (technical/customer support, Website traffic building services, applications support, copywriting, editing, etc.).

Sales Value Proposition Details

ComprehensiveIn addition to designing great looking Websites, we provide several supporting Web services which include: Website hosting configuration, Website marketing services (search engines, online Yellow Pages, e-mail marketing campaigns, etc.), e-commerce services, customer support applications, and ongoing update services.

FastWe can design and build custom Websites in as little as 7 business days for brochure sites and 14 days for a fully functional e-commerce site, and we will periodically update the site using our update services or provide self-edit tools to allow the customer to make their own changes.

EasySimple process for the customer—they answer a few questions and may send us current marketing materials. We handle the rest.

Sales Value Proposition Details (cont’d)

Contacts

Website Pros

Partnership ManagerJulie Riehl

Phone: 704-847-8671E-Mail: jriehl@websitepros.com

Sales ManagerTraver West

Phone: 509-321-0604E-Mail: twest@websitepros.com