would you like to know why your advertising never works?

Plus - 2 things people really want from advertising

Would you like to know why

your advertising never works?

Plus - 2 things people really want from advertising

The average customer’s attention

span is only 8 seconds

Note to self: don’t touch these

buttons

Theof

spannds

average attentiona goldfish is 9 seco

Attention Deficit is now the New World Order

What has the shrinkage in

attention done to

advertising?

(this guy is a Facebook Ad)

80% of Facebookads are Ign

ored

source: Reuters & Ipsos Public Affairs

Consumers are 3x more likely to pay attention to the speed limit than they are a TV ad.

source: Adobe

You’re more likely to birth twins than

click a banner ad

source: Solve Media

(statistically speaking)

Maybe more entertaining

ads would solve the

ATTENTION - LESS

problem ?

after all, funny ads are more memorable…

(Yea!)

source: Ace Metrix

…but less likely to makeyou want to buy

(Yea!)(Booo!)

source: Ace Metrix

Humor attracts attention but can’t steer it

anywhere

But rudderless ads are only 1/2 the

problem…

…No One believes what

your advertising

claims

(yeah, that’s a problem too)

a recent survey asked respondents if they believe

ads exaggerate

source:Lab 42 76%bad news

think half or more weight loss ads are photoshopped

(we’re that good with layers)

96%

source:Lab 42

no one cares - no one believes…how can we fix your advertising?

People want

2 things

from your advertising:

People want

2 things

from your advertising:

Tell - Don’t Sell

Let someone else tell your

Story for you

73%of respondents believe advertising should

tell a unique story instead of selling

source:Adobe

every business has one

(even yours)

just don’t keep repeating a boring one

Make your customer the star of the show!

70% of people trust recommendationsfrom people they know

source: Nielsen

Customers

BELIEVEwant to

They WILL pay attention to

Advertisingyou

r

They just want to hear about you from a friend

?ial

Intimacy

SocialDo you know which medium inventedDo you know which medium invented

60%of listeners consider a DJ like a friend^

RADIO

source: research at the University of Southern California

When  a  radio  host  recommends  your  business,  it  carries  more  weight  than:

website ads sponsored

Facebook & Twitter ads

email pitches

mobile ads

source: research at the University of Southern California

In fact, listeners weigh a radio host’s endorsement equal to that

of their friend’s

source: research at the University of Southern California

Overtrust brands that a radio host talks up50%

source: research at the University of Southern California

60%More than 60%will likely tell othersabout what they hear

source: research at the University of Southern California

When a national radio host endorsed a credit card

company…

When a national radio host endorsed a credit card

company…

26%…awareness of the product increased 26%

source: research at the University of Southern California

The # of listeners who said they were more likely to buy the product

DOUBLED

The # of listeners who said they were more likely to buy the product

DOUBLED

source: research at the University of Southern California

endorsed ads work locally tooendorsed ads work locally tooRA

DIO

RADIO

A  wireless  carrier  used  

local  DJ  Endorsements  in  

18  test  markets

When the RESULTS came in…When the RESULTS came in…

Listeners likelihood of purchasing increased

33%

source: research at the University of Southern California

What should you

remember?

Advertising Fails Because:

#1 The consumer isn’t paying

ATTENTION

#2 No one BELIEVES in your

ads

review

ways to revive your advertising2Tell -

Don’t Sell!Tell -

Don’t Sell!

Let someone

else do the talking for

you!

Let someone

else do the talking for

you!

review

reviewEndorsements by a radio personality

work because:

The audience considers the DJ a

FRIEND

1

People TRUST recommendations

from friends

2

Take Action Now!

Take Action Now!

Choose an audience you want to advertise to

Secure an endorsement from a local Radio DJ

We own 22 Radio Stations in Oklahoma and New York

Our Radio Stations represent a variety of formats

We own 22 Radio Stations in Oklahoma and New York

We have Radio DJ’s ready to endorse

your business

Our Radio Stations represent a variety of formats

Contact us:

800-540-5369

david.stephens@smgok.com

We have Radio DJ’s ready to endorse

your business