workshop ideation
Post on 21-Jun-2015
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Workshop Idea-on
Agenda
• 09:00 – Coffee and tea • 09:15 – Introduc4on • 09:30 – What is idea4on? • 10:00 – Go to work! • 11:00 – Coffee and tea • 11:15 – Pitches • 11.45 – Next steps….
Workshop objec-ve: Idea to Value Proposi-on
Star-ng a business, which direc-on?
Blue Ocean Strategy (Kim and Mauborgne, 2005 )
Red ocean: an exis-ng product-‐market
1. An exis4ng product-‐market looks interes4ng 2. Market analysis is conducted 3. Compe44ve advantage is defined 4. Business plan is developed 5. Resources are acquired 6. Business starts Goal: Have a business that is be\er or cheaper than your compe4tors!
Blue ocean: a new product-‐market
1. There is a problem that can be solved 2. The problem-‐solu4on is “ideated” 3. The idea is transformed into a value proposi4on 4. The value proposi4on is tested, improved or rejected 5. Business starts Goal: Have an unique value proposi4on that is new to the market!
How to grow new ideas?
A popular method: Design Thinking
A popular method: Design Thinking
A popular method: Design Thinking
Con-nuous feedback loop!!!
Some relevant (popular) literature
An idea-on example from Launch Cafe
Today: a poten-al mul--‐million business
Today: a poten-al mul--‐million business
Idea to Value Proposi-on
Why should somebody pay for your idea? Explain • What is your product/service? • Who is your customer? • How are you gedng paid?
Business Model Canvas
Business Model Canvas: Value Proposi-on
How do ideas arise?
• Problem-‐solu4on: Find a problem and solve it.
• Deriva4ve: Change something that already exists.
• Symbio4c: Combine mul4ple ideas into a new one.
The Piano Stairs
How do ideas arise?
• Problem-‐solu4on: Find a problem and solve it.
• Deriva4ve: Change something that already exists.
• Symbio4c: Combine mul4ple ideas into a new one.
The workshop task
• Step 1: Iden4fy – A (social) problem – An emerging (technological) development
• Step 2: Take an exis4ng product/service
• Step 3: Combine both elements into a new idea (use the blue ocean approach)
Kick start
-‐ Rising cost of healthcare + Toilet -‐ Delays in Public Transport + Smartphone
-‐ Wireless devices + Marbles
-‐ Crowdsourcing + Retail store
-‐ Gamifica4on + Fitness Center
Wear a thinking hat (de Bono, 1985)
Ac-on!
• Form groups of max. 4 students • Pick a Social problem/emergent development + product/
service • Choose your “hat” • Develop your idea into a value proposi4on
You have 60 minutes!! • Pitch this value proposi4on
Remember: Idea to Value Proposi-on
Why should somebody pay for your idea? Explain • What is your product/service? • Who is your customer? • How are you gedng paid?
Idea-on is fun!!
Give me your pitch!
Tips for you!
• Ideate with different people and wear different hats!
• An idea is only worth pursuing if there is a value proposi4on
• From the value proposi4on you enter the next phase…
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