working with travel bloggers - janice waugh solo traveler

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

By 2016, advertisers will spend $77 billion marketing online. (Forrester Interactive Marketing Forecast, August 2011)

That’s the equivalent

of all television spending

today.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Why work with travel bloggers?

Trust

Respect

Relationships

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Think of the blogger, not just the blog. Bloggers are the talent - experts, writers, photographers, videographers, speakers and spokespeople.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Blog teams - Ogilvy PR, Mexico and 24 bloggers

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Speakers - Beth Whitman of Wanderlust & Lipstick and Briggs & Riley

WinWinWin

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Spokesperson - Jeff Jung of Career Break Secrets & gAdventures

40 interviews in print, on

radio, television

and online in one week.

As seen in...

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Photography - Ken Kaminesky and the Jordan Tourism Board

Professional photos plus added value

of blog.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Video - Cailin O’Neil of Travel Yourself, Diamond PR and Puerto Rico

Video plus added

value of blog.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Enter new markets - mass tourism growing at 4% - adventure tourism at 17%. (ATTA)

thePlanetD, sponsored

by American Express

travel card.

Tap a new a niche.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Email marketing and list development - the glue that holds it all together

Email list generation is the challenge.

For more information about Solo Traveler contact Janice Waugh at info@solotravelerblog.com

Bloggers - not just blogs.