working differently blogging for education and marketing

Working Differently:Blogging for

Education and Marketing

June 12, 2008

What are we about?What are our goals?What is our mission?

What is our most important resource?

If you have any, what are your objections to our professionals are

blogging?

We have to keep up.

www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Keep clients informed

www.flickr.com/photos/sharman/865719808//

We share information, knowledge, resources, solutions, and expertise.

www.flickr.com/photos/rambleon/2449976867/

We work with others.

www.flickr.com/photos/jerobins/707118324/

We stay connected withcolleagues faculty

industry

clientele.

www.flickr.com/photos/richardaustin/2085854939/

www.flickr.com/photos/ginable/325235488/

We converse.

We build professional relationships.

We develop our professional reputations.

www.flickr.com/photos/bruno/698615823/

We influence. www.flickr.com/photos/briansolis/1411905457/

What is a blog?

a web log is a website, maintained with regular entries of commentary…

taken from http://en.wikipedia.org/wiki/Blog

Blogging is about sharingWork Information

Knowledge ExperiencesInterests Opinions

Also, a blog…

combines text, images, and links to other blogs, web pages, and other media. …comments in an interactive format is an important part of many blogs. http://en.wikipedia.org/wiki/Blog

Rohit Bhargava lists 25 kinds of blog posts

www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

Why should we blog?Internet behavior is changing.

The mindset is more of a “come to me” world.

http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm

71% of adults use the internet at least occasionally from any location.

www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf

Internet users (17+) consider these as important sources of information (%)

Sources for information used (%)

Individuals decide how they want information.

Individuals depend on their communities for information.

Membership in online communities has more than doubled in the last3 years.

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

54% log into their community

at leastonce a

day.

www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

http://www.flickr.com/photos/thomashawk/2386257462/

Extension professionals & blogger characteristics

Personality

Passion

Point

Perseverancehttp://blog.aafromaa.com/2007/08/extension-professionals-and-their.html

Online Community Principles

Connectingwww.flickr.com/photos/fortphoto/1321162593/

Marketing

Transparency is key.

Focus on the connections and relationships.

Don’t focus on the social media tools themselves. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral

Garden Photo: http://www.flickr.com/photos/ihtatho/627226315/

Think of social media as a communication tool, not as a marketing tool Mack Collier of The Viral Garden

http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html

… the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers.

Social media is not a new set of channels to push marketing messages through.

http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html

Mack Collier of The Viral Garden

//blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html

//www.conversationagent.com/2008/05/13-13-13---web.html

Are you overwhelmed?

www.flickr.com/photos/violator3/19396819/

Use a feed readerRSS & Atom feeds

Google Reader

Bloglines

iGoogle

Pageflakes

1

ConverseComment on blogs—this is your introduction to blogging.

2 ww

w.f

lickr

.com

/pho

tos/

boot

bear

wdc

/201

0956

6/

MicroblogTwitter

Jaiku

Plurk

3

Use a “start page”

Google Reader

PageFlakes

iGoogle

4

www.flickr.com/photos/8250751@N06/2410567391/

Bold items are new & unread.

ResourcesHow to use a news reader blog.aafromaa.com/2007/05/how-to-use-news-reader.html

Extension in Web 2.0 http://tinyurl.com/6rkc3w

News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related

The Machine is Us/ing Usyoutube.com/watch?v=NLlGopyXT_g&feature=related

Beginners’ blogging tips

Getting started in conversations

Tips from a new blogger

Make mine chunky

Writing for the web

Extension professionals and their passion

Blogging: Stepping into the learning process

Blogging: Build your professional reputation

Blogging isn’t the only social media we should be doing.

Resource Wiki tinyurl.com/5u9dcb

VideosTwitter in Plain Englishyoutube.com/watch?v=ddO9idmax0o

Wikis in Plain Englishyoutube.com/watch?v=-dnL00TdmLY

and searching forAnne Adrian or aafromaa.

Find me by using

Twitter: aafromaa

del.icio.us: aafromaa

AIM: aafromaa

Slideshare: aafromaa

Flickr: aafromaa

YouTube: aafromaa

blog.aafromaa.com

Or you can find me and “friend” me in these places.