working as an agile experience designer

EXPERIENCE DESIGN Working as an agile Experience Designer (XD)

M E T H O D S

Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

AGILE DESIGN PROCESS From Discovery through to Delivery

2 Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

DESIGN PROCESS

The discover/research stage delivers just enough qualitative and quantitative data to have confidence to understand the customer.

DESIGN PROCESS

Using our Discover insights, we build a picture of our customer, the market, how to differentiate and the value that we could deliver.

DESIGN PROCESS

We use collaborative techniques for visualising and prototyping ideas to rapidly get feedback and validation with customers.

DESIGN PROCESS

Starting with an Inception. we’ll use our product backlog to implement the user stories. Our delivery process is continuous so we apply an iterative approach to design.

EXPERIENCE DESIGN PROCESS

VISIONINGWORKSHOPDisruptive promise& Research Goals

MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT

Research insightsDESIGN TEST

REFINE

DESIGN TEST

REFINE

Abandon

Double Down

Change direction

1-3 days days to weeks 3-12 days 6-12 weeks 6-12 weeks

MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT

REFINE

DESIGN TEST

REFINE

Abandon

Double Down

Change direction

MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT

REFINE

DESIGN TEST

REFINE

Abandon

Double Down

Change direction

DISCOVER / DEFINE DESIGN DELIVER •  Kickoff

•  Business context

•  Business Model Canvas

•  Elevator Pitch

•  Empathy Maps

•  Customer Journey Map

•  Sketching workshop

•  Research Plan

•  Competitive Review

•  Prototype

•  Recruit users

•  Create Survey

•  Conduct user research / interviews / contextual enquiry / user testing

•  Survey in field

•  Diary Study

•  Conduct user research / interviews / contextual enquiry / user testing

•  Survey in field

•  Diary Study

•  Prototype

•  Customer Research Findings

•  Personas

•  Customer journey sketch board

•  Site Blueprint

•  Retrospective

•  Futurespective

•  Plan next steps

INCEPTION

•  Epics / Story-writing

•  Trade-off sliders

•  Logical Scope

•  Technical Vision

•  Estimation

•  Prioritisation

•  CFRs

•  RAIDs

•  Release-planning

•  Stakeholder Map

•  Communication Plan

•  Detailed story-writing

•  Iteration Planning

•  Velocity

•  User testing

•  Showcases

•  Retrospectives

•  AB Testing

DESIGN WORKSHOP

INCEPTION

EXPERIENCE DESIGN PROCESS

Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING

Few best ideasBESTIDEASMADEBETTER

DESIGN TEST

REFINE

DAYS DAYS WEEKSDISCOVERY DEFINE DESIGN DELIVER •  Survey

•  Competitive Review

•  Customer Interviews

•  Contextual Enquiry

•  Personas

•  User Journeys

•  Kickoff

•  Business context

•  Customer Insights

•  Prioritise the opportunities

•  Ideation workshop

•  Collaborative sketching

•  Prototype

•  User testing

•  Prototype

•  User testing

•  Customer Journey sketch board

•  User testing findings

•  Showcase

•  1- 2 week Inception

•  story-writing, estimation

•  release-planning

•  design/build/test

•  Measure & iterate

MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT

REFINE

DESIGN TEST

REFINE

Abandon

Double Down

Change direction

INCEPTION Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING

DESIGN TEST

REFINE

DAYS DAYS WEEKS

Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING

DESIGN TEST

REFINE

DAYS DAYS WEEKS

RESEARCH Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING

DESIGN TEST

REFINE

DAYS DAYS WEEKS

DESIGN TECHNIQUES Methods and tools to shape the user experience

DISCOVER / RESEARCH Methods for understanding and exploration

EXPERT REVIEW Desktop evaluation of an existing product

COMPETITOR REVIEW Comparing the competitor options

CONTEXTUAL ENQUIRY Go and see, get inspired

DIARY STUDIES Long-term understanding of user behaviors and usage scenarios.

FOCUS GROUPS Qualitative customer feedback

SURVEYS Generating quantitative customer data

INNOVATION LAB Co-design with your customers

DEFINE Methods for synthesising insights and identifying opportunities

AFFINITY MAPPING Organise and prioritise

EMPATHY MAPS Modeling your target users

PERSONAS Modeling your target users

USER JOURNEY Mapping customer touch-points and experiences across channels

DESIGN Generating ideas and prototyping our designs

IDEATION Co-design with your customers

COLLABORATIVE SKETCHING Generating many ideas in a short time

PROTOTYPE Design validation

DELIVER From inception to delivery

RELEASE PLAN Planning to deliver, not delivering to a plan

RELEASE PLAN

INCEPTION DELIVERY (DEVELOP & DEPLOY)

RELEASE 1 RELEASE 2 RELEASE 3n

i1 i3 i2 i4 i6 i5 i7 i9 i8 ITERATIONS >

---------- ------- ----

UX DEBT

---------- ------- ----

UX SPIKE

---------- ------- ----

* RELEASE

TEAM COMMUNICATIONS

---------- ------- ----

Design huddles

* User testing

Daily standups ***************** Story kick-offs * * *

* IPM – Iteration Planning Meeting

* Stakeholder showcases

* Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

USER TESTING Validating our design quickly

ANALYTICS Measuring how our products are performing

THANK YOU For any questions

contact ThoughtWorks Germany www.thoughtworks.com

@thoughtworks

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