wordcamp miami- how to hire a web firm to build your website
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How to Get a Website Built(without getting f*6!%$)
Amanda Blum // etchsoftware.com
Amanda Blum- Strategist and Technical Project Manager, Etch Software
The slides will be available at slideshare.com/hzp 7.3 minutes after preso endsYes, I promise.
I will try not to curse. I will probably fail. Apologies all around.
No, I don’t know why they continue to let me speak at these things.
Yes it real, who would do this to their hair on purpose.
Yes, we are available for hire.
How to Get a Website Built(without getting f*6!%$)
Amanda Blum // etchsoftware.com
Think of a Website like Shelter
Amanda Blum // etchsoftware.com
Amanda Blum // etchsoftware.com
Shelter
wherewhat will it look like
what will it costhow it works
what its made of
Amanda Blum // etchsoftware.com
WantVs
NeedsCapabilitiesResources
Amanda Blum // etchsoftware.com
Ownership vs Renting
investment in futureliquid able asset
ability to modify and alter as you likepride in ownership (ability to pee in all four corners of
your own damn yard)
Amanda Blum // etchsoftware.com
Amanda Blum // etchsoftware.com
Wantover
NeedsCapabilitiesResources
Amanda Blum // etchsoftware.com
Renting Online
Amanda Blum // etchsoftware.com
What IS a Website
Amanda Blum // etchsoftware.com
Server
Domain/IP Website
Online Landlords
Amanda Blum // etchsoftware.com
Renting Online
Amanda Blum // etchsoftware.com
Utilities provided (hosting/CMS, Gateways)Maintenance (support)
Predictable RentNo Commitment
Ease of UseUpdates provided
Limitations of Renting
Amanda Blum // etchsoftware.com
AvailabilityIts Not Yours
Limited changesMay not be exactly what you want
Roommates
When are you ready for ownership?
Amanda Blum // etchsoftware.com
Its about responsibility. are you ready to own the
responsibilities of taking care of your own home
Amanda Blum // etchsoftware.com
When are you ready for ownership?
Amanda Blum // etchsoftware.com
Handling the maintenance yourself. Handling the updates.
Handling the outages. The security. The liability. The BILLS.
When are you ready for ownership?
Amanda Blum // etchsoftware.com
When your needs are being hampered by your website to the point that it is costing you more money than the possible new
site. That is not just money lost but growth.
Lets Get You a House (or a website)
Amanda Blum // etchsoftware.com
The first decision in any house buying experience is: what can you afford.
WantVs
NeedsCapabilitiesResources
Amanda Blum // etchsoftware.com
“Is it possible to make the website do
___________________________ ?“
Amanda Blum // etchsoftware.com
Amanda Blum // etchsoftware.com
Don’t buy more house than you need (also, website)
condoprefab home
pre owned homescustom home
Amanda Blum // etchsoftware.com
Condo
Amanda Blum // etchsoftware.com
PreFab Home
Amanda Blum // etchsoftware.com
PreFab Home
Amanda Blum // etchsoftware.com
x
Preowned Home
Amanda Blum // etchsoftware.com
Custom Home
Amanda Blum // etchsoftware.com
You’re going to need people
Amanda Blum // etchsoftware.com
Information Architect (Information Architect): Builder (Developer)
Interior Designer / Landscaper (UI/UX/Designer) Alarm System (Security)
Insurance (Backup)Warranty .. how long?
Handyman (ongoing maintenance)
How to Find the Right People
Amanda Blum // etchsoftware.com
Trusted SourcesProven Track Record
Meet With Them/Speak With ThemPay More
Ask the Right QuestionsSpeak to Past Clients
Cover SpecificsAre they Insured
Have they Been SuedSearch OnlineWork History
Age
How Do I Not Get Screwed?
Set Good, Realistic Expectations
Amanda Blum // etchsoftware.com
How Much Does a Website Cost?
Regional, but $60-175 hr$3000/$7500/$15000
Ecommerce $7500
Amanda Blum // etchsoftware.com
How Long Does a Website Take?
Milestones, not Calendar Days
Amanda Blum // etchsoftware.com
Set up a proper contract
“Should have welcoming pool” Vs
“Pool to be built of concrete and pebblestone, 60’ x 42’, with 10’ of natural waterfeature, steps to be
able to hold no less than 5000 gallons of water, using the x9000 chlorineless filtration system.
Amanda Blum // etchsoftware.com
You Don’t Know What You Need(just what you want)
Pay for a scope exploration
Amanda Blum // etchsoftware.com
Set Realistic Timelines
From the time of the contract signing, XX days until you receive 1st deliverable.
7 business days to respond, another 7 days added for each edit, 2 edits included.
From signoff of 1st deliverable,xx days to 2nd
deliverable.
Amanda Blum // etchsoftware.com
Set Realistic Budgets & Milestones
expect to pay atleast 20% upfront. Firms that ask for 50% upfront aren’t crazy.
Stage the rest on deliverable points. PAY YOUR CONTRATOR ON TIME.
Amanda Blum // etchsoftware.com
No one wants to rehab your fixer upper
Its often a lot easier and cheaper to just tear it down and build new.
Don’t hate the dev who suggests it.
Amanda Blum // etchsoftware.com
Stop Calling
Use project management software so everything is in one place.
Create lists. Deadlines. Summarize calls so its all in writing.
Amanda Blum // etchsoftware.com
Deliver Your Part on Time
Copy. Images. Fonts, Themes, Hosting.
Amanda Blum // etchsoftware.com
Leave Time for Testing
Plan for Q/AOnce the css and html are built, you’ll want to
compare it to the comps, and look at the individual elements on the page. Look at it on
all the different platforms, from desktop to mobile. Use multiple devices.
Amanda Blum // etchsoftware.com
Amanda Blum // etchsoftware.com
Amanda Blum // etchsoftware.com
Your Last Milestone isn’t “Launch”
Maintenance, security, new content, testing, refinement are ALL ongoing.
Amanda Blum // etchsoftware.com
I got screwed. Now what?
Settle. Move on.
Amanda Blum // etchsoftware.com
How to Get a Website Built(without getting f*6!%$)
Amanda Blum // etchsoftware.com
Amanda Blum- Strategist and Technical Project Manager, Etch Software
The slides are up at slideshare.com/hzp.
I’m sorry I cursed.
Hey, maybe I’ll be back next year.
Yes, we are available for hire.
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