wordcamp boston - web strategy in higher education
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July 23, 2011
gehealthcare
WEB STRATEGY IN HIGHER EDUCATIONJay Collier • The Compass LLC
1. De!nition
2. Challenges
3. Showcase Plus
4. Bene!ts
5. Plugins
Web strategy in H.Ed.
How many of you work with a college or university, either as sta! or contractor?
How many are using Wordpress for public-facing communications?
How many are using Wordpress for students, faculty, or alumni
communities?
Quiz 1
The translation of Organizational objectives and values
into High-level management directives
for the Web
Web Strategy de!nedLisa Welchman
Governance
jaycollier.net
DECENTRALIZED
Uncoordinated teams
CENTRALIZED
Monolithiccentral group
FEDERATED
Distributed roles within common vision and goals
FROM CHALLENGE TO OPPORTUNITY
Leadership &management
Teams of practice
jaycollier.net/management/new-media-teams
Contentdevelopment
Interface/ interaction design
Software admin & development
Multimedia production
Community stewardship
Training & support
FROM CHALLENGE TO OPPORTUNITY
Common principles
Be dependable – Anywhere, any time, any device
Be intuitive – Simple publishing, searching, !nding
Be helpful – Helpful information and instructions
Be interesting – Appealing, personal, immersive
Be personalizable – Up to date feeds by interest
Be welcoming – Online spaces for collaboration
Be meaningful – Insight into what matters to you
jaycollier.net
FROM CHALLENGE TO OPPORTUNITY
INTEGRATED STRATEGY
jaycollier.net/strategy/web-strategy
Building a strategy
1. WHO: The Charter – Governance and authority
2. WHEN: The Plan – Timeline and schedule
3. WHY: Guidance – Vision and principles
4. WHAT: Direction – Goals and strategies
5. HOW: Management – Projects and resources
6. WHERE: User Experience – Interfaces and interaction
FROM CHALLENGE TO OPPORTUNITY
Jay Collier
INTEGRATED STRATEGYPrioritizing projects
Nominal Group Technique
FROM CHALLENGE TO OPPORTUNITY
Skype
YouTube
Flickr
Subsite
Publications
Profile
News releases
Features
Home
Directories Tasks
SearchGateways
Social media
Gathering Reporting
Data service
Data service
Subsite
Subsite
Ad hoc groups
Groups by content area
Groups by geography
Professionalresources
Cloud servicesPeople
GroupsBookmarks
RecommendationsNotations
CommentsRatings
Communitiesof Practice Public Internet ServicesProgram
subsitesNews &updates
Core site
Enterprise data Learningobject
repositories
OFFICIAL CONTENTFormal communications
CONSTITUENT COLLABORATIONCommunity-facilitated
Highly-crafted editorial and design Simple interface, individual voices, independent domain
Domain Architecture
bit.ly/whole-domain
FROM CHALLENGE TO OPPORTUNITY
CORE SITES AND ADMISSIONS
www.lafayette.edu
CORE SITES AND ADMISSIONS
www.wfu.edu
www.queens.unimelb.edu.au
CORE SITES AND ADMISSIONS
CORE SITES AND ADMISSIONS
www.bu.edu/admissions/you-at-bu
MAJORS AND PROGRAMS
ams.lafayette.edu
MAJORS AND PROGRAMS
www.evsc.virginia.edu
MAJORS AND PROGRAMS
www.bu.edu/com
MAJORS AND PROGRAMS
www.bu.edu/abroad
MAJORS AND PROGRAMS
mat.usc.edu
NEWS AND RESEARCH
news.harvard.edu/gazette
NEWS AND RESEARCH
news.vanderbilt.edu
NEWS AND RESEARCH
edgerton-digital-collections.org
INTEGRATED STRATEGY
INITIATIVES AND CENTERS
www.plymouth.edu/strategic-plan
www.niemanlab.org
INITIATIVES AND CENTERS
INITIATIVES AND CENTERS
www.bu.edu/sustainability
poweredbyorange.com
INITIATIVES AND CENTERS
med.uth.tmc.edu/comm
INITIATIVES AND CENTERS
COURSES AND CONFERENCES
history365discussion.umwblogs.org
COURSES AND CONFERENCES
communication351.umwblogs.org
COURSES AND CONFERENCES
voices.wooster.edu
COURSES AND CONFERENCES
www.ut-ent.net
ACADEMIC AND SOCIAL CONNECTIONS
commons.gc.cuny.edu
www.trcommons.org
ACADEMIC AND SOCIAL CONNECTIONS
ACADEMIC AND SOCIAL CONNECTIONS
blogs.bgsu.edu
voices.lafayette.edu
ACADEMIC AND SOCIAL CONNECTIONS
ARTS, LECTURES, EXHIBITS
hop.dartmouth.edu
ARTS, LECTURES, EXHIBITS
museum.mit.edu/150
ARTS, LECTURES, EXHIBITS
lectures.syr.edu
STUDENT ACTIVITIES AND NEWS
www.newschoolsenate.org
STUDENT ACTIVITIES AND NEWS
wesleyanargus.com
STUDENT ACTIVITIES AND NEWS
www.thedailycougar.com
ALUMNI COMMUNICATIONS
alumni.utoronto.ca
ALUMNI COMMUNICATIONS
alumnae.mtholyoke.edu/wp
MOBILE EXPERIENCE
m.clarku.edu
MOBILE EXPERIENCE
m.adrian.edu
Bene!ts of WordPress in H.Ed.
• Ease-of-use
• WYSIWYG & shortcodes
• Intuitive taxonomy and navigation
• SEO out of the box; meaningful URLs
• RSS and standards everywhere
• Prompt security updates
• Robust development & support communities
• Multiple sites via domains or directories
• Theme frameworks, child themes
• Ideal rapid prototyping environment
• Admin SSL
• Akismet
• Autolink URI
• Broken Link Checker
• Content Scheduler
• Content Audit
• Cryptx
• Easy Fancy Box
• Enable Media Replace
• External Links
• Haiku Audio Player
• LDAP
• Simple SEO
• Smart 404
• Tiny MCE Advanced
• Turbo CSV
• Viper’s Video Quicktags
• WP Content Audit
• WP-DB Manager
• WP Newsletters
• WP-RSS Import
• WP Super Cache
• WP Touch
• YARPP
WordPress plugins for H.Ed.
• List Category Posts
• Meteor Slides
• More Privacy Options
• My Category Order
• My Page Order
• Organize Series
• Page Columnist
• Page Links To
• Pretty Link Lite
• Resize at Upload
• Reveal IDs
• SEO Friendly Images
PLUGIN SHOWCASEContent audit
CryptxPLUGIN SHOWCASE
Enable Media ReplacePLUGIN SHOWCASE
Gravity FormsPLUGIN SHOWCASE
Haiku Audio PlayerPLUGIN SHOWCASE
List category postsPLUGIN SHOWCASE
Page columnistPLUGIN SHOWCASE
Simple SEOPLUGIN SHOWCASE
TinyMCE AdvancedPLUGIN SHOWCASE
WP NewsletterPLUGIN SHOWCASE
BuddyPress plugins for H.Ed.
• BuddyPress
• BP Add New Default Avatar
• BP Docs (wiki pages)
• BP Group Calendar
• BP Group Documents ("les)
• BP Group Email Subscriptions
• BP GTM System
• BP Invite Anyone
• BP Moderation
• BP Topic Mover
• BP User Pro"le Map
Wish listPlugins
• BuddyPress Links
• Collapse Categories
Support
• Agencies to host, con"gure, theme, and support WordPress in higher education
ExploringPlugins
• Cube Points + BP
• DB Toolkit
• ScholarPress
• TeachPress
• WP Advanced Ticketing System
Were you involved in any of these projects? If so, what do you want to add?
Have you worked on another project that is worthy of our attention?
How do you plan to collaborate with other WP professionals in higher
education?
Quiz 2
jay.collier@thecompass.comjaycollier.net
gehealthcare
WEB STRATEGY IN HIGHER EDUCATIONJay Collier • The Compass LLC
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