w.i.s.e. – database enrichment at the times of information overload

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DATABASE ENRICHMENTAT THETIMES OF

INFORMATIONOVERLOAD

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2000 2008 Now

The Internet User

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Inter-network of users and applications

2000 2008 Now

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“THE WEB IS MORE A SOCIAL CREATION THAN A TECHNICAL ONE. I DESIGNED IT FOR A SOCIAL EFFECT — TO HELP PEOPLE WORK TOGETHER”

Tim Berners Lee

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Inter-network of users and applications

2000 2008 Now

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2000 2008 Now

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IN AUGUST 2008

FACEBOOKP U T S A F A C E T O100M INTERNET USER

2000 2008 Now

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IN AGOUST 2012

FACEBOOKP U T S A F A C E T O800M INTERNET USER

2000 2008 Now

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SINCE THENA UNIVERSE OF ETHEROGENEUS

SOCIAL NETWORKS

WA S B O R N

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MULTIPLEO N L I N EIDENTITIES

GIVINGBIRTH TO

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HOWT O L I N KTHEM ALL

?

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TO GENERATE BUSINESS-RELEVANT INFORMATION

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INTRODUCINGTHE BESTS I N G L E I N V E N T I O N

OF THE INTERNET(UNTIL 22 MAY 2012)

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THE EMAIL ADDRESS

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IN DATABASE THEORIES A UNIQUE KEYIS BEST-REQUIRED IN ORDER TO IDENTIFY

RESOURCESAS A SINGLE ENTITY

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IT TURNS OUT THAT

EMAIL ADDRESSIS STILL ESSENTIAL

TO LINK ALL ONLINEIDENTITIES

(AND RELATED-DATA)

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Unknown userUnknow title

Unknown userUnknow status

Unknown userUnknow info

?

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Sergio PanagiaCemit Interactive ..Università Degli ..

@panaghiaDon’t look down

Sergio PanagiaWeb Develop..

sergio@cemitds.it

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SO WHAT?

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WISEWIDER INTERNET SEMANTIC ENRICHMENT

INTRODUCING

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RETRIVES USER INFORMATION FROMPUBLICLY AVAILABLE

INTERNET SOURCES

s.panagia@cemitds.it

Email Address

WISE

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RETRIVES USER INFORMATION FROMPUBLICLY AVAILABLE

INTERNET SOURCES

s.panagia@cemitds.it

Email Address

WISE

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WHICH INFORMATION?Contacts

Demographics

Social Profiles

Business / Organization

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2

4

3

WISE

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CONTACTSFirst Name Last Name Websites

Chat/IM Accounts

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DEMOGRAPHICSLocation GenderAge Range

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SOCIAL PROFILES

Username

N° Followings

Bio URL

N° Followers

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USER PHOTOSUrlSocial Network

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ORGANIZATIONCompany Job Title

Start Date End Date

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HOW WELL?

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Demographics Social ProfilesPhotosContact Infos

Match

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Demographics Social ProfilesPhotosContact Infos

Match

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Demographics Social ProfilesPhotosContact Infos

28%

Match

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1 Demographics

3

4

5

Social Profiles

Organization

Photos

2 Contact Infos

29.6

26.5

29.5

0.03

27.98

}on a list of emails

%TESTED

Match

* list of emails ownedby italian users

*

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Thank you .Sergio Panagia

@panaghiasergio@cemitds.it