wisconsin main street social media 301

Main Street“Social Media

301”Sheila ScarboroughTourism Currents

@SheilaS@TourismCurrents

What We’ll Talk About• Social media & your Main Street strategy & goals• What’s working? Basic analytics• Your one thing isn’t enough – regional social media marketing• Digital communications trends@SheilaS

@TourismCurrents

1) Social media & your Main Street

strategy and goals

@SheilaS@TourismCurrents

Strategy...

Have One!@SheilaS

@TourismCurrents

Strategy Down to Each Social Post

Goals for your Main Street organization

Marketing communications to support goals

Social media that supports your marketing

Instagram

Instagram posts to reach particular market

@SheilaS@TourismCurrents

Strategy to Social Post ExampleIncrease visibility of crafter / maker “scene”

Marketing goal to support - reach textile crafters

Social media to support crafter outreach

Instagram

Instagram photos of textile arts, using hashtags like #quilting, #spinstagram, & #fiberarts

@SheilaS@TourismCurrents

Let’s think big for a minute

Example: Integration

Example: Cross-promotion

Don’t forget SEO(Search Engine

Optimization) aka

Getting Found Online

@SheilaS@TourismCurrents

Give people what they are Googling for ....

and be specific

“You have to have a plan, so you can

change it.”Editorial

Calendars keep you on track

@SheilaS@TourismCurrents

Editorial Calendar: Oregon

Editorial Calendar: HubSpot

Editorial Calendar: Historic Site

Too Much? Try Leslie’s Plan(tools required: paper & pen)

• Monday - General destination info & history• Tuesday - Calendar of Events• Wednesday - Recreation/outdoor, or restaurants• Thursday - Upcoming weekend events, weather, #TBT• Friday - Highlight an area attraction

@SheilaS@TourismCurrents

2) What IS working for you? Basic analytics

@SheilaS@TourismCurrents

Start With the Big Dog – Google Analytics

@SheilaS@TourismCurrents

Facebook Analytics (Insights)

@SheilaS@TourismCurrents

Twitter Analytics

@SheilaS@TourismCurrents

3) Your one thing isn’t enough - regional social

media marketing@SheilaS

@TourismCurrents

4) Digital communications

trends

@SheilaS@TourismCurrents

Trend: Live experiences &

video via mobile apps like

Periscope & Snapchat

@SheilaS@TourismCurrents

Live experiences on video – Periscope

In the moment – Snapchat

Trend: Effective social media

includes pay-to-play (ads)

@SheilaS@TourismCurrents

Trend: Using social media for customer service

@SheilaS@TourismCurrents

Being helpful online is like being helpful offline

Photo courtesy US National Archives on Flickr Commons

Those Trends & Your Main Street• Lock down your Main Street brand name on new social platforms• Experiment with live video on Periscope• Practice sending a snap• Get social media ad money into your budget• Customer service – answer the social media telephone!• Check notifications, understand that responses are expected

@SheilaS@TourismCurrents

Thank you, Wisconsin!Sheila ScarboroughTourism Currents